These companies through promotional advertisement and innovative planning capture the attention of mothers who considered formula milk as best option for their babies, she added. She advised the mothers to refrain their infants from formula milk to protect them from carrying associated health complications. She added the exclusive breastfeeding rate in Pakistan was the lowest among South Asian region, which was 37.1 percent only where as the rate of bottle-feeding or formula milk was higher in Pakistan in South Asian region, which was 32.1 percent.

2. Entrepreneur
Presentation

3. ADAF (Group-B)
Nighat
Hussain
(Group
Leader)
Iqra Ijaz
Bushra
Iqbal
Topic:
Babies
Milk
Problem Solution
Questions
& Answers
Thank You


4. Problem:
Problems:
Little Ones are
not getting
healthy milk.
Formula milk is
in trend.
Kids are feeling
sick & lazy
often.
Having stomach
issue.
Weak Immunity.
Heavy to
digest.
One time use.

5. AVAILABLE SOLUTION

6. CURRENT SITUATION ANALYSIS:
Company Product Price Place (Intensive) Promotion
Nestle
Lactogen/ Nan
Pro/Morinaga BF
580-3000
Medical Store/
Hospital/Retail
stores/Shopkeeper
ATL & BTL (TV, Radio,
Newspapers, Leaflet, Bill
boards)
Abbott
Similac Gain/Grow/Pedia
Sure
1200-
2500
Medical Store/
Hospital/Retail
stores/Shopkeeper
ATL & BTL (TV, Radio,
Newspapers, Leaflet, Bill
boards)

7. Design Challenge

8. EMPATHY MAP
People
looking for
solution
Mothers are
worried
Grandparents
are frustrated
We have
solution

9. How might we
• HOW MIGHT WE CAN HELP CUSTOMERS TO REACH THEIR SOLUTION AS
ALTERNATE OF FORMULA MILK?
• HOW MIGHT WE CAN GIVE THEM HEALTHY CHOICE
• HOW MIGHT WE CAN MAKE THEM BELIEVE TO USE NATURAL & QUALITY
PRODUCTS.
• HOW MIGHT WE CAN MAKE SURE AVAILABILITY.
• HOW MIGHT WE CAN MAKE THEM SATISFIED.

10. Ideate

11. 5 C’s analysis
Customer
All those who
are health
conscious
Competitor
Very Few
Company
With Strong
Vision & best
business model
Context
New Strategies
with PEST
Collaborators
All are excited
for new journey

12. Solution: Happy Baby Milk 
Providing Pure Goat Milk
Easy to digest
Similar to mother feed
Helping in growth
Feeling Active
Become more Healthy
Iron providing
Strong Immunity System

13. Happy Baby Milk- Products

14. Happy Baby Milk- Marketing Plan
Sales & Marketing
The market research was conducted in
compliance of the given guidelines delivered
to us expressly to achieve the given objectives,
which are as under:
1. Profitability
2. Improvement
3. Sales
4. To satisfy the customers
Company Product Price
Place
(Selective)
Promotion
Pure Goat Milk
(PVT)
Happy Baby Milk
(1LTR)
220
Distribution
Channel
Near Surrounding/
Family/Friends

15. Advantages
CONTENT OF THE GOAT MILK IS VERY SIMILAR TO MOTHERS MILK.
 THE CONTENT OF THE GOAT MILK ARE SIMILAR TO THOSE FOUND IN THE
INTESTINE AND JOINTS. THEREBY MAKING GOAT MILK PERFECT FOOD FOR
THESE SYMPTOMS

16. HR Plan
OWNER’S ROLE &
RESPONSIBILITIES
STAFFING AND MANAGEMENT
FINANCIAL MATTERS
PLANNING AND STRATEGY
DAILY OPERATIONS
SALES AND MARKETING
CUSTOMER SERVICE
HR MANAGER ROLE
& RESPONSIBILITIES
MANAGING COMPANY STAFF, INCLUDING
COORDINATING AND SUPPORTING THE
RECRUITMENT PROCESS.
ONBOARDING NEWCOMERS TO THE
COMPANY.
DETERMINING SUITABLE SALARIES AND
REMUNERATION.
PROVIDING THE NECESSARY SUPPORT
SYSTEMS FOR PAYROLL REQUIREMENTS.
DEVELOPING ADEQUATE INDUCTION AND
TRAINING.
OPERATION
MANAGER’S ROLE &
RESPONSIBILITIES
OPERATIONS MANAGER’S IS
RESPONSIBLE FOR MANAGING
ACTIVITIES THAT ARE PART OF THE
PRODUCTION OF GOODS AND
SERVICES. THEIR
DIRECT RESPONSIBILITIES INCLUDE
MANAGING BOTH
THE OPERATIONS PROCESS,
EMBRACING DESIGN, PLANNING,
CONTROL, PERFORMANCE
IMPROVEMENT,
AND OPERATIONS STRATEGY.

17. HR Plan
ACCOUNTANT ROLE &
RESPONSIBILITIES
• PREPARING ACCOUNTS AND TAX RETURNS.
• ADMINISTERING PAYROLLS AND CONTROLLING
INCOME AND EXPENDITURE.
• AUDITING FINANCIAL INFORMATION.
• COMPILING AND PRESENTING REPORTS,
BUDGETS, BUSINESS PLANS, COMMENTARIES
AND FINANCIAL STATEMENTS.
• ANALYSING ACCOUNTS AND BUSINESS PLANS
RIDER’S ROLE &
RESPONSIBILITIES
• TREAT OTHER RIDERS, DRIVERS AND STAFF
WITH COURTESYAND RESPECT.
• READ ALL RULES.
• MAKE RESERVATIONS AT LEAST ONE DAY IN
ADVANCE.
• CANCEL TRIPS TWO HOURS IN ADVANCE.
• BE AT PICK-UP LOCATION ON TIME.

18. Investment Plan
Capital Investment Amount
Barn 2million
Dairy,Plant & Machinery 20million
Total building & land cost 22million
Dairy Stock Value
Goats 10000
Amount 5000
Total dairy investment 50million
Land Resource Hectare
Land for pasture & hay 18
Land for grains 10
Total Land 28 hectare
Sales & marketing budget 25million
Total investment needed 97million

19. Financial Plan
Projected Income Statement (With 20% growth)
Description M1 Price Qty M2 Price Qty M3 Price Qty
Sales 2,200,000 220 10000 2,640,000 264 10000 3,170,000 317 10000
Cost Goods Sold (CGS) 1,700,000 170 10000 2,040,000 204 10000 2,450,000 245 10000
Gross Profit 500,000 600,000 720,000
Indirect Expenses: 7
Operating 150,000 100,000 80,000
Admin 225,000 225,000 225,000
Net Profit 75,000 125,000 145,000

20. Farming Structure

21. Campaign
• WELL WOMEN CAMPAIGN USING SPECIALIST DOCTORS LIKE
• GYNECOLOGIST, PEDIATRICIAN AND ORTHOPEDICS RECOMMENDING TO USE A
• GLASS OF GOAT MILK DAILY TO GET HEALTHY LIVING
• TV, RADIO, VEHICLES, NEWSPAPERS, BILLBOARDS
• OUTSIDE HOSPITALS AND SCHOOLS

22. Target Audience
• DEMOGRAPHIC SEGMENTATION:
• CHILDREN, MEN & WOMEN OF ALL AGE
• UPPER AND MIDDLE CLASS FAMILIES, SPECIALLY FOCUSING ON MIDDLE CLASS.
• PSYCHOGRAPHIC SEGMENTATION:
• GOAT MILK HAVE SEGMENTED THE MARKET MORE TOWARDS ACHIEVERS WHO ARE GOAL-ORIENTED AND FOCUSED
ON THEIR CAREERS.
• THOSE WHO ARE HEALTH CONSCIOUS.
• BEHAVIORAL SEGMENTATION:
• HAPPY BABY MILK HAVE BEEN SEGMENTED ON THE BASIS OF BENEFITS THAT CONSUMERS SEEK IN THE MILK.
• PEOPLE LOOK FOR A BRAND THAT CAN BE USED FOR ALL PURPOSES FROM DRINKING TO, AS WELL AS FOR HEALTH
RELATED USES.

23. Brand Position & Differentiation
• POSITIONING STRATEGY:
• • FUNCTIONAL POSITIONING
• HAPPY BABY MILK HAS ADOPTED THE FUNCTIONAL POSITIONING STRATEGY LIKE:
•
• QUDARTI DHOODH, BANA HAI KHAS
• GOAT MILK PIYO ZINDAGI JIYO
• DIFFERENTIATION:
• ADDITION OF “CALCIUM” AND VITAMIN “D”

24. Brand Image & Position
• BRAND IMAGE:
• QUALITY NUTRITIOUS MILK.
• BRAND PERSONALITY:
• HEALTHY, ACTIVE, GOAL ORIENTED PEOPLE.

25. Message Strategy
• KEY CONSUMER INSIGHT:
• AGE------------CHILDREN, WOMEN OF CHILD BEARING AGE, ELDERLY WOMEN.
• SEX------------MALE & WOMEN OF ALL AGE ESPECIAL LACTATING MOTHER
• OCCUPATION---PROFESSIONAL (I.E. HEALTHY, ACTIVE, GOAL ORIENTED PEOPLE
• SELLING PREMISE:
• QUALITY PURE MILK.
• SUPPORT:
• UHT TREATED.
• STANDARDIZED AND HOMOGENIZED MILK WITH MINIMUM FAT AT 3.5%.
• ASEPTIC PACKING USING TETRA PACK.
• ENRICHES WITH CALCIUM AND VITAMIN D.

26. Risk & Strategy
Risk Strategy
Economic Risk By considering the timing of investment
Fraud Risk Establish proactive communication with employees, encourage them
Financial Risk
Buy insurance, Maintain Reserves, Low Receivables or having another source of income
Operational Risk Right people for the right job, knowledge about relevant market
Competition Risk Offering something different, strong relationship, trust and best services

27. Internal Stakeholders:
• TOP MANAGEMENT
• CUSTOMERS
• SHAREHOLDERS
• SUPPLIERS
• DISTRIBUTORS
• INVESTORS
• EMPLOYEES

28. External Stakeholders
• CONSUMERS
• REGULATORS
• OPINION LEADERS
• THE GOVERNMENT
• THE MEDIA
• LOCAL COMMUNITIES
• NGO’S

29. Control
• RAISE AWARENESS OF THE BRAND
• BUILD BOUNCING TIES WITH PUBLIC
• DEVELOPING CUSTOMER RELATIONS
• INCREASE SALES
• ITS PACKING MATERIAL WILL PREVENT MILK FROM HEAT ,LIGHT
AND MOISTURE.

30. Online Service Center Team

31. Milk Processing Flow Chart

32. Riders of Happy Baby Milk

33. FUTURE PLANNING
• IN FUTURE COMPANY INTENDS TO EXPORT ITS MILK TO FOREIGN COUNTRIES
WITH ITS DEDICATED EXPORT TEAM ACCORDING TO THE INTERNATIONAL LAWS
AND FRAMEWORK.