Mylocalgreens aims to provide locally grown vegetables at prices comparable to imports. They recruit local growers to grow crops in specialized containers using a nutrient drip system. Growers are passionate about supporting the local food movement and economy. The business model involves partnering with growers and nurseries, promoting on social media, and selling produces through an online store - with 20% of sales going to growers and 80% funding operations. Risks include ensuring high quality produces and sufficient growers. Funding will initially come from personal savings. Partnerships with nurseries will help with growing kits and training.
Starbucks Case Study : Building Sustainable Supply ChainRiri Kusumarani
This presentation is made by my classmates for Supply Chain Class. Discussion focus on C.A.F.E strategy used by Starbucks. Sustainable supply chain is one of the key issue especially about ethical coffee trade.
This presentation is about the first year of the Community and Regional Food Systems project, which is a USDA-funded research project focused on determining the characteristics and functions of a healthy local/regional food system and how they contribute to increased community food security.
This presentation was originally presented at the 6th Annual Wisconsin Local Food Summit by Lindsey Day Farnsworth and Anne Pfeiffer of UW-Madison.
Starbucks Case Study : Building Sustainable Supply ChainRiri Kusumarani
This presentation is made by my classmates for Supply Chain Class. Discussion focus on C.A.F.E strategy used by Starbucks. Sustainable supply chain is one of the key issue especially about ethical coffee trade.
This presentation is about the first year of the Community and Regional Food Systems project, which is a USDA-funded research project focused on determining the characteristics and functions of a healthy local/regional food system and how they contribute to increased community food security.
This presentation was originally presented at the 6th Annual Wisconsin Local Food Summit by Lindsey Day Farnsworth and Anne Pfeiffer of UW-Madison.
Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity.
The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology.
Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product.
eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient.
Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.
Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity.
The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology.
Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product.
eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient.
Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.
Local Food Merchandising in Retail - Using Food Hubs to source unique productsFranco Naccarato
This presentation is an introduction to a proposed project of using food hubs to source local products for retailers and foodservice operators in Ontario.
How US Open 2014 fans caught Serena Williams' winning jump real time!Anne Phey - Innovator
US Tennis Association delivers a dynamic live streaming of the US Open Tennis 2014 with data and insights of the games, so fans all over the world can follow the matches and catch their favorite players play and score. Find out how technology made it possible through cloud and elastic storage to see Serena Williams' victory jump! By Anne Phey
Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity.
The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology.
Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product.
eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient.
Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.
Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity.
The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology.
Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product.
eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient.
Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.
Local Food Merchandising in Retail - Using Food Hubs to source unique productsFranco Naccarato
This presentation is an introduction to a proposed project of using food hubs to source local products for retailers and foodservice operators in Ontario.
How US Open 2014 fans caught Serena Williams' winning jump real time!Anne Phey - Innovator
US Tennis Association delivers a dynamic live streaming of the US Open Tennis 2014 with data and insights of the games, so fans all over the world can follow the matches and catch their favorite players play and score. Find out how technology made it possible through cloud and elastic storage to see Serena Williams' victory jump! By Anne Phey
In February 2014, TCi convened a two day workshop in Hyderabad, India with ICRISAT looking at how new aggregation models could help supply and deliver micronutrient and protien-dense food for the malnourished in India. Check out a blog post about the event here:
Successes, lessons and challenges from grain legume sourcing, processing and ...ILRI
Poster prepared by Engidu Legesse and Mulugeta Enki (Guts Agro Industry PLC, Addis Ababa, Ethiopia) for the ILRI-N2Africa Annual Partners Review and Planning Workshop, ILRI, Addis Ababa, 16-17 March 2017
Calling out to Spirulina Growers- Join Spirulina.NetworkDitsa Keren
Spirulina.Network is a global community of spirulina growers, working together to promote the use of spirulina across multiple industry sectors by raising awareness and providing business opportunities.
Presented by Pauline Kariuki, Kenya Poultry Farmers Association, at the FAO-ILRI Regional Training Workshop on Proven Livestock Technologies, ILRI, Addis Ababa, 3-5 December 2018
This is a project aimed to (a) help farmers get a fair price for their produce and (b) provide urban households value-for-money access to fresh farm produce.
First results from study on Agribusiness model, by Emmanuelle Le Courtois, Pi...ExternalEvents
http://www.fao.org/in-action/quality-and-origin-program/en
First results from study on Agribusiness model, by Emmanuelle Le Courtois, Pilar Santacoloma, Eva Galvez and Florence Tartanac (FAO) (English)
The Brussels Development Briefing n. 58 on “Africa’s Agriculture Trade in a changing environment” organised by CTA, the European Commission/EuropeAid, the ACP Secretariat, IFPRI, Concord and BMZ/GIZ was held on Wednesday 23 October 2019 (9h00-13h00) at Hotel Sofitel Brussels Europe, Place Jourdan 1, 1040 Brussels.
The briefing brought various perspectives and experiences around the new trends and opportunities in intra-Africa trade in the context of free trade agreements and regional integration. It also showed Africa trade within the broader global trade picture and with the EU as one of the main trade partners.
Experts presented trends and prospects of regional trade in Africa in the light of new policy developments as well as Africa’s recent performance in different markets. It also featured successes and innovative models in regional trade across regions in Africa and lessons learned for upscaling and expanding regional trade.
Microlinks Breakfast Seminar
Muhammad Siddiquee, Team Lead, CARE Bangladesh
siddiquee@bd.care.org
Christian Pennotti, Technical Advisor, CARE USA
cpennotti@care.com
Dr Dindo Campilan
Enhancing Famers' Capacity to Link with Markets
Crawford Fund Annual Parliamentary Conferences
Conference 2011. The Supermarket Revolution in Food
1. mylocalgreen
s
Opportunity Execution Project
Team UFNetwork
2. What is mylocalgreens?
mylocalgreens is about bringing great tasting, local grown vegetables at
prices comparable to oversea imports to your doorstep. So how do we
achieve this? We recruit local growers to work with us following a system
we developed. We design special crop growing containers which allow
growing of crops in tiny spaces requiring very little supervision. The crop
containers which come complete with soil, compost, seedlings and fitted
with nutrient drips are provided free to certified growers who work regular
day jobs like most of us do.
Our growers are passionate folks who sign on and learn our system
because they believe in the local food movement. They believe that local
food tastes better, have lesser environmental impact and offers a better
choice in food safety. They believe that local food supports the local
economy too. In fact, it's that believe and passion which ensures we put
the freshest produce on your table.
3. Business Model
Key Partners Key Activities Value Customer Customer
• promoting our Propositions Relationships -Growers
• growers • Social network
• local farm
social media •Singapore local -Farm produce
• recruiting community
nurseries growers
food movement • Point & badge
buyers
• improving support system
starter kits • Fresh & healthy • Training &
and methods local farm
• harvesting guidance
• delivery produces
Channel
Key Resources • Online retail via
• nursery & mylocalgreen.wee
central bly.com
distribution
facility
• staff
Cost Structure Revenue Streams
• platform costs •20% farm produces
• grower starter kits rewarded for growers
• nursery costs •80% farm produces
• logistic costs taken for selling
4. Business Model
Model Explanations:
• Value Proposition
Problems Our Propositions
Concern about dependency Local food movement support
on imported foods (93% of total foods)
Fresh local farm produces &
Needs of fresh & healthy foods Speed delivery to customer’s home
• Customers
- Target customer: mainly for residents in Singapore of age between 35 to 45 years.
- By survey, about 20% of repliers answer that they will join community as growers.
-Total residents of age between 30 to 45 years old: 918,200 people
ref: Department of Statistics Singapore (http://www.singstat.gov.sg) - Our Target -
Significant
20% market size
918,200 183,645
5. Business Model
Model Explanations:
• Channel
Main Website: http://mylocalgreen.weebly.com
Social Network: FB, Twitter, …
• Customer Relationships
Medias & Methods Aims Why Continue with US?
Idea Sharing & Exchanges Funs & Enjoys
Online Community Updating Progress Dynamic Interaction
Busy life style support Easy to Connect
Point & Badge System Visualization of progress Encouragement
and contributions
Easiness to Enter
Training & Guidance Starting support &
Development Dynamic Change
6. Marketing
Strategy
Focus efforts on recruiting early users and growers into
community.
Sell only to community. We envision that growers will also buy
produce from other growers.
Identify and reach out to early users aka 'locavores' through
local food blogs, twitter, facebook.
Reach out to personal network of friends, colleagues and
acquaintances
Results
Potential growers are concerned with the time and effort
required to grow crops; main request was to have a physical
prototype available to view before deciding on joining as a
grower. (Our team did not embark on building a physical
prototype due to required costs)
7. Costs & Revenue Model
Costs
Purchase and retro-fit HDPE storage boxes into 'self
sustaining' growing kits.
Pay Nurseries to plant seeds in growing kits until
seedlings have sprouted.
Labour cost – harvest crops.
Delivery cost – driver, van, deliver produce to customers
Revenue Model
Direct sales of produce through mylocalgreens.com.
8. Risks & Funding
Risks
Low quality produce
• mitigate by training growers until mastery is achieved
before offering produce to community.
Insufficient growers to support community
• mitigate by offering potential growers reward points
based on crop yield which can be used to buy other
crops.
Funding
We will adopt a boot strap model
As Initial investment is low, estimated USD30,000,
funding will be raised through family and personal savings.
9. Partners and Allies
Partner with local farm nurseries to plant seeds in grower
kits until seedlings have sprouted.
Tap on knowledge from nursery staff to train growers.
Use nursery as base to produce compost and retro-fit
grower kits.
10. Our Teams
People
2 from Singapore
1 from Japan
Commons
• Expensive
accommodation
• High percent
of imported foods
• Local food
popularity
Learned by
teamwork
•Culture exchanges
•Customers’ needs
in different places.
•Exchanges of
different wisdoms
can bring new ideas