The document explains the concept and functionality of virtual beacons compared to physical beacons, highlighting their benefits such as unlimited range and no installation costs. It details how virtual beacons work through geofencing and integration with mobile applications to provide relevant content based on user location. Use-cases are provided, emphasizing their effectiveness in large areas and locations where physical beacons can't be installed.

1. Virtual beacons
@Lime_CompanyLime
at Lime Connect for Places

2. Contents
• Virtual vs. physical beacons
• How do virtual beacons work?
• Virtual beacons at Lime Connect
• Use-cases for virtual beacons

3. Virtual vs. physical
beacons

4. Virtual beacon Physical beacon
• GPS coordinates and radius
• Uses location services
• Accuracy - 200m
• Max. range - unlimited
• No instalation cost
• iBeacon device identifiers
• Uses Bluetooth signal
• Accuracy - 0.1m
• Max. range - 20m (in average)
• Installation, charging and securing
required

5. How do virtual
beacons work?

6. • App regularly fetches virtual beacons
nearby and monitors regions they define
1
Virtual beacon A
Virtual beacon B
(too far)
Whenever device location changes significantly, device asks for virtual beacons near
its GPS coordinate and starts monitoring the regions they define using geofencing.
GPS coordinate
Virtual beacon A
monitor virtual beacon A

7. • Whenever a region is entered or exited,
app asks our cloud service for content
2
Device recognizes if a region
defined with virtual beacon was
entered or exited.
Device sends a request to the
cloud service using the virtual beacon
identifier, receives the relevant content.
Proximity
Virtual beacon A
Content A

8. • Mobile application displays the content
associated with given virtual beacon.
3

9. Virtual beacons
at Lime Connect

10. Virtual beacon support
• Definition and overview of virtual beacons
• Create content rules and campaigns
• Detailed analytics for virtual beacons

11. Physical beacon (iBeacon)

12. Virtual beacon (geofence)

13. Use-cases for
virtual beacons

14. Use virtual beacons …
• When covering large regions (>200m)
• Where physical beacons can’t be installed
• To extend coverage of physical beacons
• As a budget friendly place tagging

15. Examples …

16. Airports or large bus / railway stations

17. Covering country borders, regions or whole cities

18. Shopping malls and shopping galleries

19. Small cities with a single venue to cover or with low
population density

20. Contact us
hello@lime-company.eu
Do you have questions?