The document discusses questions about corporate social responsibility and examples of cause marketing campaigns conducted by for-profit businesses. It provides details on campaigns launched by companies like Nike, Yoplait, Dell, and Boston Beer Company to support nonprofit causes related to health issues, disaster relief, and helping small businesses. The document also contains quotes from business leaders arguing that corporations have responsibilities beyond profit and should work to benefit society.

1. CHAPTER 2 DISCUSSION QUESTIONS
1) How did Pfizer help make the Flushing Avenue subway station safer?
2) What drug that prevents trachoma does Pfizer donate to African countries?
3) What new stage of capitalism believes that corporations could be & should be a major
force for resolving environmental & social concerns in the 21st century?
4) Milton Friedman believes there is but one social responsibility for corporate executives.
What does he believe they must do?
5) Why did John & Horace Dodge sue Henry Ford?
6) What court case still stands for the legal principle that managers & directors have a
legal duty to put shareholders' interests above all others & no legal authority to serve any
other interests?
7) What is the name of the principle that the above has come to be known as?
8) What is the goal of the Kyoto Protocol?
9) Who is the world's second largest oil company & the largest single supplier of oil & gas
in the US?
10) What oil-drilling site do astronauts report being able to see from space at night?
11) 80% of the world's population that lives in developing countries represents only what
% of the global market for drugs?
12) What are some of the psychopathic traits used to characterize corporations?

2. “BUSINESS LEADERS TODAY SAY THEIR COMPANIES
CARE ABOUT MORE THAN PROFIT & LOSS, THAT THEY
FEEL RESPONSIBLE TO SOCIETY AS A WHOLE NOT JUST
THEIR SHAREHOLDERS.”
AGREE/DISAGREE

3. CAUSE-MARKETING
“A TYPE OF MARKETING EFFORT THAT PROMOTES SOCIAL
& OTHER CHARITABLE CAUSES.”
-EFFORTS BY A FOR PROFIT BUSINESS THAT BENEFIT A
NON-PROFIT ORGANIZATION.
https://www.youtube.com/watch?v=E0P5YrFi2nA

4. “LIVESTRONG”
-CAMPAIGN LAUNCHED IN MAY 2004 TO HELP THE “LANCE
ARMSTRONG FOUNDATION.”
-NIKE MANUFACTURES THE BRACELETS & HOPED TO
RAISE $25 MILLION.
-GOAL WAS REACHED IN 6 MONTHS.
-OVER 80 MILLION HAVE BEEN SOLD TO DATE.
LIVESTRONG COMMERCIAL

5. “SAVE LIDS TO SAVE LIVES”
-YOPLAIT’S CAMPAIGN IN SUPPORT OF THE “SUSAN G.
KOMEN FOR THE CURE.”
-YOPLAIT PACKAGES SPECIFIC PRODUCTS WITH A PINK
LID THAT CONSUMERS TURN IN, & IN TURN YOPLAIT
DONATES 10 CENTS FOR EACH LID.
YOPLAIT COMMERCIAL

6. “PRODUCT RED”
-ONE OF THE LARGEST CAUSE-RELATED MARKETING
CAMPAIGNS TO DATE.
-CREATED TO SUPPORT “THE GLOBAL FUND.”
-FIGHTS AIDS, TUBERCULOSIS, MALARIA
-PARTICIPATING COMPANIES:
-DELL, APPLE, STARBUCKS, GIORGIO ARMANI, THE
GAP
PRODUCT RED COMMERCIAL

7. “BREWING THE AMERICAN DREAM”
-CAMPAIGN STARTED IN JUNE 2008 BY JIM KOCH, FOUNDER OF
BOSTON BEER COMPANY TO HELP SMALL BUSINESSES.
-MICROLOANS: FOOD & BEVERAGE SMALL BUSINESS OWNERS
CAN APPLY FOR CAPITAL NEEDED TO START OR EXPAND A
BUSINESS.
-SPEED COACHING: SMALL BUSINESS OWNERS CAN MEET
BOSTON BEER COMPANY EMPLOYEES FOR ADVICE ON
MARKETING, ACCOUNTING, ETC.
JIM KOCH INTERVIEW

8. “THE ONE FUND BOSTON”
-PURPOSE: TO RAISE MONEY TO HELP FAMILIES MOST AFFECTED BY BOSTON
MARATHON BOMBINGS
-THE CORNERSTONE DONATION IS A $1 MILLION COMMITMENT FROM JOHN HANCOCK
-JOHN HANCOCK HAS BEEN HEADQUARTERED IN BOSTON FOR MORE THAN 150
YEARS
-AS OF 04/23:
-PUBLIC DONATIONS: $6+ MILLION
-CORPORATE DONATIONS: $14+ MILLION
-TOTAL: $20+ MILLION