What are the characteristics of products, and how do marketers,classify products.
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This document outlines different levels of products and classifications of products. It discusses 5 levels of a customer-value hierarchy for a product from the core benefit to augmentations that exceed expectations. Products are also classified based on durability, tangibility and use as consumer or industrial goods. Consumer goods include staples, impulse goods, emergency goods, shopping goods that are homogeneous or heterogeneous, and specialty goods. Industrial goods include materials and parts, capital items, and supplies and business services.
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This Presentation is uploaded by Nimish Goel. For more Detail of this Presentation contact on nimishgoyal94@gmail.com
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This document discusses key concepts related to product management. It covers:
1. The definition of a product and the various levels of a product from core benefit to augmented product.
2. Classifications of products as consumer, industrial, or other types.
3. The five stages of the product life cycle from introduction to decline and strategies used at each stage.
4. The process of new product development from idea generation to commercialization.
5. Decisions regarding a company's product line including length, depth, and consistency of the product mix.
6. The concept of a brand as differentiated from a product and important branding decisions.
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A product is defined as a bundle of attributes that have the potential to satisfy customer wants in the form of goods and services. There are different categories of products including product classes like washing powder, product forms like granulated, and product brands like Persil. Consumer products are classified as convenience products, shopping products, specialty products, or unsought products based on buyer behavior. Convenience products are most frequently and routinely purchased with minimal interest in comparisons while shopping products involve more focus on quality or price comparisons. Specialty products have strong brand conviction and loyalty. Unsought products include existing products that are no longer wanted or totally new, unfamiliar products. A product consists of potential, augmented, expected, core benefit, and basic components.
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2. Classifications of products as consumer, industrial, or other types.
3. The five stages of the product life cycle from introduction to decline and strategies used at each stage.
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The law of attraction is the most powerful force in the universe. If you work against it, it can only bring you pain and misery. Successful people know this but have kept it hidden from the lower class for centuries because they did not want to share their wealth. The universal law of attraction is simple. We attract whatever we choose to give our attention to. If we focus on bad things, we will attract more bad things. But the minute you stop focusing on bad and focus on good, you change the pattern and now good things start coming your way.
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This document discusses product planning and development. It defines what a product is, including its tangible and intangible attributes. Products are classified into goods and services. Consumer products are classified into four categories: convenience goods, shopping goods, specialty goods, and unsought goods. The development of new products involves idea generation, screening, business analysis, prototype development, market testing, and commercialization. The adoption of new products follows an adoption process and diffusion pattern where different groups adopt at different rates. Characteristics like relative advantage and compatibility affect the adoption rate.
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The document discusses business markets and buying behavior. It defines business markets as consisting of individuals, organizations, or groups that purchase products for resale, direct use in production, or operations. Marketing to businesses employs the same concepts as consumer marketing but there are important structural and behavioral differences in business markets like smaller customer populations and different buying methods and quantities purchased. The key categories of business markets are producer markets, reseller markets, government markets, and institutional markets. It also outlines the characteristics of transactions, attributes of customers, primary customer concerns, methods of business buying, types of purchases, factors influencing demand, the business buying decision process, and influences on those decisions.
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The document discusses business markets and buying behavior. It defines business markets as consisting of individuals, organizations, or groups that purchase products for resale, direct use in production, or operations. Marketing to businesses employs the same concepts as consumer marketing but there are important structural and behavioral differences in business markets like smaller customer populations and different buying methods and quantities purchased. The key categories of business markets are producer markets, reseller markets, government markets, and institutional markets. It also outlines the characteristics of transactions, attributes of customers, primary customer concerns, methods of business buying, types of purchases, factors influencing demand, the business buying decision process, and influences on those decisions.
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The document discusses product development and management. It defines a product as anything that can satisfy a want or need in the market, including both tangible goods and intangible services. It then outlines the different levels of a product from the core benefit to augmentations. It also classifies products based on durability, tangibility, and whether they are consumer or industrial goods. The document concludes by describing the seven stages of new product development: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, and test marketing.
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
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Abasse Twalal Harouna, a name synonymous with innovation and excellence in the digital marketing industry, has made significant strides in empowering small and medium-sized businesses (SMBs) to achieve remarkable growth. With a career marked by numerous accolades and a trail of success stories, Harouna's journey from a passionate student of marketing to a renowned digital marketing expert is both inspiring and instructive.
Abasse Twalal Harouna’s early life laid a strong foundation for his future success. Born and raised in a family that highly valued education and innovation, Harouna was encouraged to pursue his interests from a young age. This supportive environment fueled his passion for technology and business, leading him to pursue higher education in Business Administration with a focus on Marketing at a prestigious Canadian university. His academic background provided him with a comprehensive understanding of business principles and marketing strategies, setting the stage for his remarkable career.
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Abasse Twalal Harouna’s expertise spans multiple facets of digital marketing, making him a versatile and highly effective strategist. One of his key areas of specialization is Search Engine Optimization (SEO). Harouna understands that SEO is crucial for enhancing online visibility and driving organic traffic to websites. By employing advanced SEO techniques, such as thorough keyword research, on-page optimization, and building high-quality backlinks, Harouna ensures that his clients' websites rank high on search engine results pages (SERPs). This not only attracts more visitors but also improves the overall online presence of the businesses he works with.
Content marketing is another domain where Abasse Twalal Harouna excels. He firmly believes that content is king in the digital world and leverages it to create compelling, value-driven content that resonates with target audiences. From blog posts and articles to videos and infographics, Harouna’s content marketing strategies are designed to engage and educate potential customers. This approach not only drives brand awareness but also fosters customer loyalty, contributing to long-term business success.
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一比一原版(ud毕业证书)丹佛大学毕业证如何办理
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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校名:学校英文全称
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一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
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https://ftiiassociation.org/wp-content/uploads/2024/06/VT_JUN_2024.pdf
1：1制作英国伦敦大学毕业证（london毕业证书）学历学位证书原版一模一样
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3:国家专业人才认证中心颁发入库证书
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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What are the characteristics of products, and how do marketers,classify products.
- 3. Product Levels: The Customer-Value Hierarchy • The fundamental level is the core benefit: the service or benefit the customer is really buying. • At the second level, the marketer must turn the core benefit into a basic product.Thus a hotel • At the third level, the marketer prepares an expected product, a set of attributes and conditions • At the fourth level, the marketer prepares an augmented product that exceeds customer expectations. • At the fifth level stands the potential product, which encompasses all the possible augmentations
- 6. Marketers classify products on the basis of durability, tangibility, and use (consumer or industrial).
- 8. • Staples are convenience goods consumers • Impulse goods are purchased without any planning or search effort. • Emergency goods are purchased when a need is urgent.
- 9. Shopping goods are those the consumer characteristically compares on such bases as suitability, quality, price, and style. Homogeneousshoppinggoodsaresimilarinqualitybutdifferentenoughinpriceto justifyshoppingcomparisons. Heterogeneous shoppinggoodsdifferinproductfeaturesandservicesthatmaybe moreimportantthanprice.
- 10. Specialty goods have uniquecharacteristicsor brand identificationfor whichenough buyers
- 11. Unsought goods
- 12. INDUSTRIAL-GOODS CLASSIFICATION Materialsand parts aregoodsthat enterthe manufacturer’sproduct completely.
- 13. Capital items are long-lasting goods that facilitate developing or managing the finished product.
- 14. Supplies and business services Supplies and business services are short-term goods and services that facilitate developing or managing the finished product.