What are Platforms vs Products by Trimble Transportation Data PM
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Main takeaways: - Identify use cases for platforms and products - Turn those use cases into offering(s) - Create a delivery model & collect revenue
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What are Platforms vs Products by Trimble Transportation Data PM
- 1. www.productschool.com What are Platforms vs Products by Trimble Transportation Data PM
- 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. Corporate Training Level up your team’s Product Management skills
- 5. Monica McCool T O N I G H T ’ S S P E A K E R https://www.linkedin.com/in/monica-mccool
- 6. 3 Lessons Learned as a Product Manager Trimble Transportation
- 7. 3 Lessons Learned as a Product Manager Definition
- 8. To venture capitalists and the financial market, no business model is more attractive than a platform. A platform is essentially a marketplace that connects the supply side (goods and services) and the demand side (people who want to buy them). Why should I care?
- 9. Players in a platform ecosystem Pipelines, Platforms, and the New Rules of Strategy by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary (2016)
- 10. Players in a platform ecosystem Pipelines, Platforms, and the New Rules of Strategy by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary (2016) When a platform enters a pipeline firm’s market, the platform almost always wins.
- 11. Examples Strategies for 2-sided markets by Thomas R. Eisenmann, Geoffrey G. Parker, and Marshall W. Van Alstyne (2006)
- 12. Platform example
- 13. 3 Lessons Learned as a Product Manager 6 reasons platforms fail 1. Failure to optimize “openness” 2. Failure to engage developers 3. Fail to share the surplus 4. Failure to launch the right side 5. Failure to put critical mass ahead of money 6. Failure of imagination 6 Reasons Platforms Fail by Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary (2016)
- 14. Which network is more defensible? Why Some Platforms Thrive and Others Don’t by Feng Zhu and Marco Iansiti (2019)
- 16. Listening to music example https://strategyn.com/
- 17. Listening to music - getting the job done https://strategyn.com/
- 18. 3 Lessons Learned as a Product Manager Resources ● 6 Reasons Platforms Fail ● Why Some Platforms Thrive and Others Don’t ● Strategies for 2 sided markets
- 19. www.productschool.com Part-time Product Management Training Courses and Corporate Training
Editor's Notes
- If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
- Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
- As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
- Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
- Some digital networks are fragmented into local clusters of users. In Uber’s network, riders and drivers interact with network members outside their home cities only occasionally. But other digital networks are global; on Airbnb, visitors regularly connect with hosts around the world. Platforms on global networks are much less vulnerable to challenges, because it’s difficult for new rivals to enter a market on a global scale.
- People don’t want LP’s, CD’s, or 8 track tapes. They want to listen to music. The job-to-be-done doesn’t go away, even after a product is long gone.
- People don’t want LP’s, CD’s, or 8 track tapes. They want to listen to music. The job-to-be-done doesn’t go away, even after a product is long gone.
- Thank you very much [NAME], that was great. And thank you to everyone for participating. If you are interested in attending future events, our next will be:
- Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!