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Platform Strategy - Chiến Lược Nền Tảng (WeTransform)

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Platform Strategy cung cấp cho các bạn những kiến thức thực tiễn để bạn có thể ứng dụng chiến lược này vào việ xây dựng platform, trở thành đối tác của các platform hoặc sử dụng các platform cho nhu cầu hàng ngày của bạn.

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Platform Strategy - Chiến Lược Nền Tảng (WeTransform)

  1. 1. Platform Strategy in Digital Transformation
  2. 2. 5 Domains of Digital Transformation
  3. 3. Digital Transformation
  4. 4. Remarkable Platform statistics (1) The World's Most Innovation Companies Source: Forbes.com
  5. 5. Remarkable Platform statistics (2) Market Cap (Q4-2018) Source: wikipedia.com
  6. 6. Remarkable Platform statistics (3) Brand Value Source: interbrand.com
  7. 7. Remarkable Platform statistics (4) Human Resource usage
  8. 8. What is a Platform? - A platform is a business model that creates value by facilitating exchanges between two or more interdependent groups, usually consumers and producers. - Platform is a business model.
  9. 9. Popular Platforms in the world
  10. 10. Platforms in Vietnam
  11. 11. Platforms on Shark Tank
  12. 12. Platform in the 4th Industrial Revolution Platform is one of new operating models. Platform strategy is both profitable and disruptive.
  13. 13. 4C in Platform (1) 1. Creation 2. Curation 3. Customization 4. Consumption
  14. 14. 4C in Platform (2)
  15. 15. What is Platform doing?
  16. 16. Pipeline vs Platform (1)
  17. 17. Pipeline vs Platform (2) InsideOut
  18. 18. Pipeline vs Platform (3)
  19. 19. Product vs Platform
  20. 20. Network Effects (1)
  21. 21. Network Effects (2)
  22. 22. CHICKEN or EGG 1. The follow-the-rabbit strategy. Ex: Amazon 2. The piggyback strategy. Ex: PayPal 3. The seeding strategy. Ex: Google Play, Quora 4. The marquee strategy. Ex: Shopping center 5. The single-side strategy. Ex: OpenTable, vexere.com 6. The producer evangelism strategy. Ex: Udemy, Skillshare, Kyna.vn 7. The big-bang adoption strategy. Ex: Twitter 8. The micro-market strategy. Ex: Facebook Monkey see, Monkey do
  23. 23. WAYS TO MONETIZE 1. Charging for transaction fee. Ex: Uber, Airbnb 2. Charging for access. Ex: LinkedIn 3. Charging for enhanced access. Ex: Google Adwords 4. Charging for enhanced curation. Ex: Skillshare
  24. 24. Dependency on Platform 1. Operating system. Ex: Huawei for Android 2. Competition between Platform and Users on platform. Ex: Google search on Europe market
  25. 25. Platform Transformation
  26. 26. Why are the old competitors not the new competitors?
  27. 27. Case study 1: Tiki Platform
  28. 28. Case study 2: Book Publishing
  29. 29. Case study 3: Do we need platforms for a Coffee Shop? 1. Hotdeal 2. Foody 3. Ticketbox 4. Getspaces 5. Meetup.com
  30. 30. Take Away 1. Platform thinking 2. Chicken-Eggs problem: using “We did” other than “We will” 3. Building a platform is good, if not then you can do the partnership with platforms and use platforms on a daily basic.
  31. 31. Thank You! Huỳnh Hữu Tài Email: tai@wetransform.vn Phone: 0908967749

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