24. SOCIAL MEDIA
• Creative solutions for influencing people thru social
networking and community sites
(e.g. Facebook, MySpace, Youtube, Second Life, other more
specialized communities / forums etc.)
• As perfect places for focused targeting
• by means of developing community site applications,
profiles, events or simply by creating hype on a
topic/product
INTERACTIVE
25. VIRAL ADVERTISING
• Content (text, picture, illustration, video etc.) that
spreads itself rapidly like a virus simply by being too
interesting not to share it further
• It can be very low budget...
• ...or very high budget...
• ...but there is no media buying!
INTERACTIVE
26. Megastores’ mascot “plug-in man”...
...starring in a low budget video clip
announcing opening of the new store INTERACTIVE
27. INNOVATIVE DIGITAL IDEAS
• New media ideas in the digital world –
things still beyond comprehension
INTERACTIVE