The document discusses how technology and the internet have transformed how people communicate, access information, and engage with each other both online and offline. It states that the effects of these changes are being felt by everyone constantly. Organizations must reimagine how they operate, communicate, and measure success in this new environment. Some of the key ideas presented include the importance of timely, relevant information and experiences people will remember and talk about, as well as knowing your audience through demographic, psychographic, technological and behavioral data. The document advocates trying new approaches, openly failing and learning from mistakes.

1. Media
Rules!

2. What you are
doing isn’t
working
anymore!

3. Phones
Change
Everything

4. iPads
Change
Everything

5. PS3
Changes
Everything

6. Facebook
Changes
Everything

7. Hulu
Changes
Everything

8. Nike
Changes
Everything

9. Real Life
Changes
Everything

10. [Strategery]

11. Technology and the Internet, and
their role in our lives, has changed
how we communicate, get and
share information, the media we
consume, and the reasons we
engage with each other ‐ online
and of9line. The effects of these
changes are being felt by all of
us, every day, all the time.

12. Information moves faster. People
are more closely connected. We all
have different options and better
choices. Our expectations are
higher. The connections we make to
the issues and events that shape our
world are being transformed ‐
rapidly and constantly.

13. Everything
must change.

14. How organizations operate,
organize, and communicate must
be re­imagined. The passion and
interest of individuals must be re­
focused and re­directed. The
ways that we measure success must
be re­assessed. The ways we
promote big ideas and create better
solutions must be re­envisioned.

15. Re­Think
How You
Work

16. Understand
where you Oit

17. Always
Be
Communicating

18. Help to
connect (all)
the dots

19. Play nicely
with others

20. Throw away
your case
studies

21. Celebrate
small
successes

22. [Responsibility]

23. ‘I don’t know what to do.’ ‘My board chair said we
need to be on Twitter.”
‘It costs too much.’
‘I just need to build a blog’
‘I am overwhelmed.’
‘It’s too late. We’re doomed’
‘The internet scares me.’ ‘I am too old.’
‘I don’t have the time.’
‘[X] is responsible for our
‘I tried and it didn’t work.’ online stuff.’
‘The people in our ‘I don’t care what the
audience aren’t using audience things ­ I know
social media.’ what we are doing is right.’

24. Brand is
about
experience

25. Marketing Trust me
I’m a
is like marketer
dating

26. Technology
is the
facilitator

27. Social
media is
part of
your
toolset

28. There is no ‘right way’ to blog
You must be
Everything is social
‘Oindable’
Listening and
Stuff is
hearing are
important
different

29. There is no ‘right way’ to blog
People watch and
listen for longer
There is no ‘right
(and remember
way’ to blog
more) than when
they read
Games are for Mobile phones
more than are always on,
playing always active

30. [3 Things]

31. Timely, relevant,
compelling
information

32. Experiences people
will remember
(fondly) and talk
about (often).

33. Stuff that people
will use... and value.

34. [2 More]

35. Know Your
Audience
Demographic Psychographic
Technographic Behavioral

36. Order of
Operations
Goals Strategies
Tactics Resources

37. [Big Finish]

38. TRY Something
new and different

39. FAIL Openly
and actively

40. LEARN and adapt

41. ASK ME ANYTHING

42. Write me: brian@littlemmedia.com
Call/text me: 617.417.9436
Follow me: twitter.com/brianreich
Friend me: Facebook, LinkedIn
Read me: thinkingaboutmedia.com, Media Rules!
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