Oracle Business Intelligence


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Oracle Business Intelligence

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  2. 2. Business Intelligence (BI) refers to technologies, applications andpractices for the collection, integration, analysis, andpresentation of business information and also sometimes to theinformation itself.The purpose of BI is to support better business decision-making.Some applications of BI are:--Online analytical processing, analytics, data mining, processmining, text mining, business performance management. 2
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  4. 4. • Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role- based intelligence throughout an organization. These solutions enable organizations to gain more insight and greater value from a range of data sources and applications including Oracle E Business Suite, PeopleSoft, JD Edwards, Siebel, and third party systems such as SAP.• Oracle BI Applications are built on the Oracle BI Suite Enterprise Edition, a comprehensive and market leading BI platform. This enables organizations to realize the value of a packaged BI application, such as rapid deployment, lower TCO, and built-in best practices, or to build custom BI applications—all on one common BI foundation. 4
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  6. 6. • Oracle Business Intelligence Applications support over a dozen different functional areas with complete, pre-built, best- practice analytics, and a rich set of KPIs, metrics and analytic workflows.• By accessing data from across the enterprise and delivering deep insight directly to business users, Oracle Business Intelligence Applications enable faster and more informed decisions that help the organization optimize resources, reduce costs, and improve the effectiveness of front-and -back-office activities ranging from sales to human resources (HR) to procurement. 6
  7. 7. • Oracles ERP Analytics help front line managers improve cashflow, control expenses, manage headcount and employeeperformance, stream-line spend and supply chain operations, and trackthe financial performance of major projects.• Oracles CRM Analytics provides fact-based insight into theentire sales process and into product demand, customer pricesensitivity, and overall pricing effectiveness.• They enable firms to manage and track campaignperformance, and to segment and retain the most valuable customers.Organizations can assess the effectiveness of loyalty promotions andpartner relationships, track and analyze key service centermetrics, and generate a complete picture of contact centerperformance. 7
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  9. 9. Get Accurate, Timely, Transparent Reporting and BetterCompliance:--Understand and manage the key drivers of shareholder value andprofitability. Oracle Financial Analytics helps front-line managersimprove financial performance with complete, up-to-the-minuteinformation on their departments expenses and revenuecontributions. Hundreds of key performance indicators and morethan 200 reports enable financial managers to improve cashflow, lower costs, and increase profitability while maintaining moreaccurate, timely, and transparent financial reporting that helpsensure Sarbanes-Oxley compliance. 9
  10. 10. • Payables—Assess cash management and monitor operational effectiveness of the payables department to ensure lowest transaction costs.• Receivables—Monitor DSOs and cash cycles to manage working capital, manage collections, and control receivables risk.• General ledger—Manage financial performance across locations, customers, products, and territories, and receive real-time alerts on events that may impact financial condition.• Profitability—Identify most profitable customers, products, and channels and understand profitability drivers across regions, divisions, and profit centers. 10
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  12. 12. Deeper and Integrated Talent Insight:--Talent management is about providing workforce information tobusiness leaders so they can attract, develop, and retain the bestpeople. With more than 300 metrics and 600 dimensionalattributes, Oracle Human Resources Analytics provides theworkforce information your human resources (HR) professionalsand front-line managers need to analyze workforce staffing andproductivity, and to better design compensation that rewardsperformance. Oracle Human Resources Analytics integrates datafrom a wide array of functional areas in HR and Finance, presentingthe best tools available to better source high qualityapplicants, and to reduce employee retention and absence costs. 12
  13. 13. • Workforce Insight—Monitor workforce demographics in line with your recruitment and retention objectives. Analyze efficiency of the entire recruitment process lifecycle, understand and prevent the drivers of employee turnover.• Targeted Workforce Development —Gain insight into the movement of top and bottom performers in the organization to engage and develop internal talent. Gain insight into learning demand by analyzing course enrollments by job, delivery methods, and organizations.• Improved Compensation—Understand how compensation impacts performance, ensure compensation is equitable and consistent across roles, and align variable compensation with your organizations objectives and goals. 13
  14. 14. • Leave and Absence—Get a comprehensive view into employees current, planned, and historical absence events; monitor absence trends as a predictor for employee engagement.• Better Understanding of HR Performance—Assess HRs overall performance and employee productivity using industry benchmarks such as revenue per employee, contribution per headcount, and return on human capital.• US Statutory Compliance—Monitor US EEO, AAP, and Vets100 compliance reporting. 14
  15. 15. Fact-Based, Actionable Insights for Improving Your SupplyChain:--Oracle Supply Chain and Order Management Analytics delivers deepcustomer insight into order and inventory data so you can makebetter decisions in each stage of the order lifecycle. Oracle SupplyChain and Order Management Analytics enables you to assessinventory levels, determine likely product fulfillment needs beforethe order has been booked, quickly identify potential order backlogissues, and stay on top of critical accounts receivable (A/R) and dailysales outstanding (DSO) issues. By leveraging actionable and fact-based insights, you can transform your current Supply Chain andOrder Management processes to improve financial performance andcustomer satisfaction. 15
  16. 16. • Better Business Performance—Improve revenue recognition with faster order to booking conversion and fewer bottlenecks in the order to cash cycle.• Better Order Fulfillment—Improve inventory management for those products that consistently fall into backlog due to a lack of appropriate stock levels.• Better Inventory Management—Gain visibility into inventory activities to minimize unnecessary expenditures and optimize inventory to conserve working capital. 16
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  18. 18. • Critical pricing decisions are made every day that affect the ultimate profitability of an enterprise. Often, analysts and managers are forced to determine prices and discounts with limited information, guessing at what price the customer will pay or using the most recent customer price as the basis for the next price.• Oracle Price Analytics enables users to make insight-driven pricing decisions, to measure pricing effectiveness and to take improvement actions, informed by consistent data and the right business context. Users are armed with visibility into a single consolidated view of profitability and simple-but-sophisticated analytic tools and alerts. 18
  19. 19. • Enable Accurate, Data-Driven Pricing—Make decisions based on valuable insight into product demand, customer price sensitivity, and overall pricing effectiveness.• Better Understand Impact of Pricing Decisions—Analyze and understand impacts on product velocity, discounting on margins, effectiveness of pricing promotions, and product profitability across channels.• Identify Pricing Improvement Opportunities—Understand price drivers by considering the bottom-line impact of all discounts, services, incentives, rebates, and marketing programs. 19
  20. 20. • Monitor and Optimize Performance—Measure the effectiveness of given price profiles and price segments. Monitor corporate and regional prices and policies as they are executed in the field.• Proactive and Predictive Intelligence—Determine hidden contributors to price variance, find natural clusters of willingness-to-buy and cost-to-serve behavior, and otherwise use data mining and statistics to improve your price insights 20
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  22. 22. Dramatically Improve the Effectiveness of Your Sales People:--Oracle Sales Analytics provides hundreds of key performanceindicators and more than 130 reports in five customizabledashboards. These analytics solutions dramatically improve theeffectiveness of your sales people by providing real-time, actionableinsight into every sales opportunity at the point of customer contact.With more accurate sales forecasts and enhanced identification ofpotential problems and opportunities, Oracle Sales Analytics helpsclose business faster and increase overall sales revenue. 22
  23. 23. • Analyze pipeline opportunities to determine actions required to meet sales targets.• Determine which products and customer segments generate the most revenue.• Understand which competitors are faced most often and how to win against them.• Identify up-sell and cross-sell opportunities within existing accounts. 23
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  25. 25. Get Maximum Results from Your Marketing Investment:--Oracle Marketing Analytics allows your organization to obtainmaximum results from your marketing investments by providing yourentire marketing team with a complete, up-to-the-minute picture ofcustomer preferences, buying behavior, and profitability. OracleMarketing Analytics helps you to develop closer, more valuablecustomer and prospect relationships and improve marketingeffectiveness. 25
  26. 26. • Marketing Planning—achieve better campaign response rates, profile customers for more effective event-based promotion, and allocate resources more effectively by identifying what drives campaign results• Campaign Performance—track and measure campaign effectiveness in real time, understand factors that drive campaign results and lead conversion rates, and compare individual campaign results to target metrics• Customer Insight—understand product affinity for targeted promotions, profile customers buying behavior for more effective promotions, and gain better insight into segmentation characteristics 26
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  28. 28. Maintain Visibility into Project Performance Throughout theProject Lifecycle:--• Oracle Project Analytics offers organizations a comprehensive analytics solution that delivers insight into project-based data to seamlessly track the lifecycle of a project.• Oracle Project Analytics provides robust analysis of important project-based data such as forecast, budgets, cost, revenue, billing, profitability and other aspects of project management.• It provides consolidated, timely, and complete information to Project Managers, Project Executives, and Project Accountants. 28
  29. 29. • Control Project Costs—Enhance visibility into project costs and variances for improved cost management and project profitability.• Improve Project Performance—Track and manage non credit card invoices paid on time and interest penalties payments. Minimize delinquent debt amounts to improve management accountability, and reduce Treasury borrowing.• Maximize Cash Flow—Promote the use of electronic payment to vendors to reduce paperwork, and improve payment performance management. 29
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