SlideShare a Scribd company logo
WELCOME TO THE JUNGLE
FUNDRAISING IN EUROPE
TheFamily
1 - FUNDRAISING
A GENERAL THEORY
4 REASONS
TO RAISE MONEY
TEAM
SOCIAL PROOF
TECH/PRODUCT
TRACTION
BA / LOVE
MONEY
SEED SERIES-A LATER STAGE
TEAM
SOCIAL PROOF
TECH/
PRODUCT
TRACTION ✔ ✔ ✔
✔
✔
✔
✔
✔
✔
FUNDRAISING
ARE TAILOR-MADE
IT’S NOT THE GOAL
IT’S JUST THE MEAN
RELATIONSHIP
WITH STRINGS REALLY ATTACHED
TERMS
MORE IMPORTANT THAN MONEY
FUNDRAISING
CAN BE A KISS OF DEATH
2 - FUNDRAISING
IN EUROPE
UK
"
FRANCE
#
GERMANY
$
REST OF EUROPE
%
US
&
oussama@thefamily.co

More Related Content

Viewers also liked

"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet
"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet
"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet
TheFamily
 
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar "Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar
TheFamily
 
Case study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren SalazarCase study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren Salazar
SocialMedia.org
 
Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016
Unmetric
 
Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
SocialMedia.org
 
Intro to Facebook Ads
Intro to Facebook AdsIntro to Facebook Ads
Intro to Facebook Ads
Ximena Sanchez
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthorn
sauravstudio45
 
Social media report - Automobile Brands January 1st - December 31st 2016
Social media report  - Automobile Brands January 1st - December 31st 2016Social media report  - Automobile Brands January 1st - December 31st 2016
Social media report - Automobile Brands January 1st - December 31st 2016
Unmetric
 
Marketing With Facebook Ads
Marketing With Facebook AdsMarketing With Facebook Ads
Marketing With Facebook Ads
Ivy Tongson
 
Facebook ads tutorial 2017 melvinreceno themagnificentpm
Facebook ads tutorial 2017 melvinreceno themagnificentpmFacebook ads tutorial 2017 melvinreceno themagnificentpm
Facebook ads tutorial 2017 melvinreceno themagnificentpm
Melvin Receno
 
Future Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social MediaFuture Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social Media
We Are Social Singapore
 

Viewers also liked (11)

"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet
"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet
"Launching at Rocket speed" by Ed Biden, Product Lead at Rocket Internet
 
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar "Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar
 
Case study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren SalazarCase study: Instagram, presented by Lauren Salazar
Case study: Instagram, presented by Lauren Salazar
 
Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016Social Media Report - Music Events September - October 2016
Social Media Report - Music Events September - October 2016
 
Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Intro to Facebook Ads
Intro to Facebook AdsIntro to Facebook Ads
Intro to Facebook Ads
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthorn
 
Social media report - Automobile Brands January 1st - December 31st 2016
Social media report  - Automobile Brands January 1st - December 31st 2016Social media report  - Automobile Brands January 1st - December 31st 2016
Social media report - Automobile Brands January 1st - December 31st 2016
 
Marketing With Facebook Ads
Marketing With Facebook AdsMarketing With Facebook Ads
Marketing With Facebook Ads
 
Facebook ads tutorial 2017 melvinreceno themagnificentpm
Facebook ads tutorial 2017 melvinreceno themagnificentpmFacebook ads tutorial 2017 melvinreceno themagnificentpm
Facebook ads tutorial 2017 melvinreceno themagnificentpm
 
Future Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social MediaFuture Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social Media
 

More from TheFamily

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day one
TheFamily
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs Managers
TheFamily
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed of
TheFamily
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what matters
TheFamily
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teams
TheFamily
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by Atomico
TheFamily
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startup
TheFamily
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise Sales
TheFamily
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotions
TheFamily
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystem
TheFamily
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black box
TheFamily
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand love
TheFamily
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & Balderton
TheFamily
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
TheFamily
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
TheFamily
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFill
TheFamily
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
TheFamily
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A
TheFamily
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for success
TheFamily
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journaliste
TheFamily
 

More from TheFamily (20)

Building a design culture from day one
Building a design culture from day oneBuilding a design culture from day one
Building a design culture from day one
 
Individual Contributors vs Managers
Individual Contributors vs ManagersIndividual Contributors vs Managers
Individual Contributors vs Managers
 
Build the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed ofBuild the decentralized team you ever dreamed of
Build the decentralized team you ever dreamed of
 
CEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what mattersCEOs best practices to win time back & focus on what matters
CEOs best practices to win time back & focus on what matters
 
Managing fully remote teams
Managing fully remote teamsManaging fully remote teams
Managing fully remote teams
 
State of European Tech by Atomico
State of European Tech by AtomicoState of European Tech by Atomico
State of European Tech by Atomico
 
Building a real estate startup
Building a real estate startupBuilding a real estate startup
Building a real estate startup
 
A VC view on Enterprise Sales
A VC view on Enterprise SalesA VC view on Enterprise Sales
A VC view on Enterprise Sales
 
Find your style and create emotions
Find your style and create emotionsFind your style and create emotions
Find your style and create emotions
 
From product to ecosystem
From product to ecosystemFrom product to ecosystem
From product to ecosystem
 
Demystifying the product black box
Demystifying the product black boxDemystifying the product black box
Demystifying the product black box
 
The secrets to create bank brand love
The secrets to create bank brand loveThe secrets to create bank brand love
The secrets to create bank brand love
 
Building an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & BaldertonBuilding an insurance startup with Alan, Luko, Coverd & Balderton
Building an insurance startup with Alan, Luko, Coverd & Balderton
 
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadMixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad
 
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibA new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib
 
Building a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFillBuilding a logistics startup  with Trusk, Totem & SpaceFill
Building a logistics startup  with Trusk, Totem & SpaceFill
 
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & ChaintrustBuilding an accounting startup with Fred de la compta, Acasi & Chaintrust
Building an accounting startup with Fred de la compta, Acasi & Chaintrust
 
Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A Scale your tech team from 0 to Series A
Scale your tech team from 0 to Series A
 
Onboarding developers and setting them up for success
Onboarding developers and setting them up for successOnboarding developers and setting them up for success
Onboarding developers and setting them up for success
 
Apprendre à penser comme un journaliste
Apprendre à penser comme un journalisteApprendre à penser comme un journaliste
Apprendre à penser comme un journaliste
 

Recently uploaded

Investor Day 2024 Presentation Sysco 2024
Investor Day 2024 Presentation Sysco 2024Investor Day 2024 Presentation Sysco 2024
Investor Day 2024 Presentation Sysco 2024
Sysco_Investors
 
2024-deutsche-bank-global-consumer-conference.pdf
2024-deutsche-bank-global-consumer-conference.pdf2024-deutsche-bank-global-consumer-conference.pdf
2024-deutsche-bank-global-consumer-conference.pdf
Sysco_Investors
 
cyberagent_For New Investors_EN_240424.pdf
cyberagent_For New Investors_EN_240424.pdfcyberagent_For New Investors_EN_240424.pdf
cyberagent_For New Investors_EN_240424.pdf
CyberAgent, Inc.
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024
CollectiveMining1
 
Osisko Development - Investor Presentation - June 24
Osisko Development - Investor Presentation - June 24Osisko Development - Investor Presentation - June 24
Osisko Development - Investor Presentation - June 24
Philip Rabenok
 
Snam 2023-27 Industrial Plan - Financial Presentation
Snam 2023-27 Industrial Plan - Financial PresentationSnam 2023-27 Industrial Plan - Financial Presentation
Snam 2023-27 Industrial Plan - Financial Presentation
Valentina Ottini
 
一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理
一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理
一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理
ybout
 
Corporate Presentation Probe June 2024.pdf
Corporate Presentation Probe June 2024.pdfCorporate Presentation Probe June 2024.pdf
Corporate Presentation Probe June 2024.pdf
Probe Gold
 

Recently uploaded (8)

Investor Day 2024 Presentation Sysco 2024
Investor Day 2024 Presentation Sysco 2024Investor Day 2024 Presentation Sysco 2024
Investor Day 2024 Presentation Sysco 2024
 
2024-deutsche-bank-global-consumer-conference.pdf
2024-deutsche-bank-global-consumer-conference.pdf2024-deutsche-bank-global-consumer-conference.pdf
2024-deutsche-bank-global-consumer-conference.pdf
 
cyberagent_For New Investors_EN_240424.pdf
cyberagent_For New Investors_EN_240424.pdfcyberagent_For New Investors_EN_240424.pdf
cyberagent_For New Investors_EN_240424.pdf
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024
 
Osisko Development - Investor Presentation - June 24
Osisko Development - Investor Presentation - June 24Osisko Development - Investor Presentation - June 24
Osisko Development - Investor Presentation - June 24
 
Snam 2023-27 Industrial Plan - Financial Presentation
Snam 2023-27 Industrial Plan - Financial PresentationSnam 2023-27 Industrial Plan - Financial Presentation
Snam 2023-27 Industrial Plan - Financial Presentation
 
一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理
一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理
一比一原版(UW毕业证)华盛顿大学毕业证成绩单专业办理
 
Corporate Presentation Probe June 2024.pdf
Corporate Presentation Probe June 2024.pdfCorporate Presentation Probe June 2024.pdf
Corporate Presentation Probe June 2024.pdf
 

Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily