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MBA, Berenice Aceves COTRI China Outbound Tourism Research Institute The Perception of Chinese  in the World CIBTM 09 China Incentive, Business Travel & Meetings Exhibition  Beijing, China  September, 9 th , 2009
How the world sees China?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
How the world sees Chinese tourists?
Craving for a promising source, even in current economic crisis Outbound 2008:  46 million trips 90% inside Asia 10% (app. 4.5 million) outside Asia Jan – June 2009: 22.5 million
What perceptions make tourism employees and local inhabitant not always happy with Chinese tourists? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Strategies
[object Object],[object Object],[object Object]
Thank you for your  attention! www.china-outbound.com
Contact information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

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Perceptions of Chinese Tourists Around the World

  • 1. MBA, Berenice Aceves COTRI China Outbound Tourism Research Institute The Perception of Chinese in the World CIBTM 09 China Incentive, Business Travel & Meetings Exhibition Beijing, China September, 9 th , 2009
  • 2. How the world sees China?
  • 3.
  • 4.
  • 5. How the world sees Chinese tourists?
  • 6. Craving for a promising source, even in current economic crisis Outbound 2008: 46 million trips 90% inside Asia 10% (app. 4.5 million) outside Asia Jan – June 2009: 22.5 million
  • 7.
  • 8.
  • 10.
  • 11. Thank you for your attention! www.china-outbound.com
  • 12.