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Weird Turn Pro
        Crowdsourcing for Creatives

South by Southwest Interactive, 8 March 2008




              Derek Powazek
                 CEO Pixish
                www.pixish.com
“When the going gets weird,
   the weird turn pro.”
     – Hunter S. Thompson
Three Lies


1. Everyone on the net is an idiot.
2. Good stuff is too hard to find.
3. You can’t make any money.
Lie 1: Everyone on the net is an idiot
Kim Pedersen’s Backyard Monorail
Wikipedia
Lie 2: Good stuff is too hard to find.
Human
 Traditional Editors
Nontraditional Editors
    Moderators




         Finding the Good Stuff
Human                   Computer
 Traditional Editors          Text Search
Nontraditional Editors     Google’s PageRank
    Moderators                 Technorati




         Finding the Good Stuff
Human                    Hybrid                Computer
 Traditional Editors     Flickr Interestingness      Text Search
Nontraditional Editors      Community Vote        Google’s PageRank
    Moderators                Best of Both




         Finding the Good Stuff
Flickr’s Interestingness
Flickr’s Interestingness
Wisdom of Crowds
Design for Selfishness
Learning from Assignment Zero
“Using crowdsourcing as a cost-saving
        measure doesn’t work.
   Communities must be cultivated,
 respected, and managed if they are
      to create economic value.”
   – Jeff Howe, who coined the term “crowdsourcing”
Lie 3: You can’t make any money.
Threadless
Threadless
A Threadless Story
A Threadless Story
Hooray for happy endings!
Pixish
Cautionary Tales
Yahoo Games Wii Site
Yahoo Games Wii Site
GM Tahoe Apprentice Campaign
Community is Grown, Not Built
How to Grow Community


 1. Give people tools they want.
 2. Trust them to do good.
 3. Reward good contributions.
 4. Punish bad contributions.
 5. Expect the unexpected.
Ever Forward
  www.powazek.com

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