The document proposes a new car and bike sharing service called "Wego" to reduce vehicle congestion in Falmouth and Penryn, Cornwall. It describes conducting research including surveys, user groups, and a sandpit workshop to develop the idea. The service would offer distinctive branding and a turn up and go model for choosing vehicles. The next steps outlined are to finalize the business plan, showcase a prototype, obtain community feedback, and build partnerships to launch the service by end of year.

1. Share the Road

2. BriefTo devise a service or scheme to reduce the number of cars on the road in Falmouth and Penryn – addressing both transport and parking congestionStakeholder benefitsA prototype project for AIRA showcase project for DOTTA feasibility project for TCS

3. Planco-deliverco-developco-discoverco-diagnosedeskresearchusergroupsmakingprototypestrialsoutcomesandpit

4. PeopleMultidisciplinary Team:Emma Boswell: Business SpecialistRichard Baffoe-Djan: Technology SpecialistAndrew Millar: Design Specialist Emma Dyer: Project Co-ordinator and Design SpecialistProject Manager: John Miller: University College FalmouthProject Adviser: Rory Hamilton, Viable and Live:Work

5. Where we areWorking with the local community, we have designed a new service, “Wego”. It is a car and bike sharing club that builds on successful initiatives elsewhere, and was developed from Cornwall’s ideas and tailored to Cornwall’s needs.Choice of vehicle – car, van, bike, electric bike

6. Distinctive branding

7. Human/social aspects

8. Text-based (with backup)

9. Turn up and go

10. Non-driver membership

11. Roofboxes

12. University support, but not University brandedHow we got there...

13. Desk ResearchAim to uncover, analyse and visualise past and current findings.UCF and TCS travel surveys: Which areas of Falmouth and Penryn are most affected, and the main reasons for driving.Identifying key members of the Community to talk to.Analysing Cornwall Council’s travel surveys to see why and where people drove. drive.Looking into other innovative solutions from around the world.Understanding the current public transport structure.

14. UserGroups3 groups focussed on: visitors, Students and permanent residents.Discussion of “straw men”Outreach work – interviews throughout the summer at campsites, on the street, bus stops and train stations, Penryn town fair, UCF/UoE staff and students. Community groups/leaders were consulted. Dialogue in local press identified further.Small group of 5 or 6 emerged as a user group who were used throughout as a “sounding board”.

15. Penryn Fair

16. Sandpit31 August and 1 September2 day format to visualise emerging ideas from day oneStarting point - film of the co-discovery activity and resulting “rough” sketchesEnd point – first prototype of service blueprintRepresented- students union, Cornwall Council, tourism business, Cornwall sustainable tourism, Car club MD and acknowledged car share expert.

17. Residents WorkshopReturn to residents with blueprintCo-refinement of the idea – cost, style, name, brand, policies etcIdentified stakeholders and delivery partnersOpportunity to feedback to vocal members of the community

18. ExperiencePrototypingEarly prototyping - GPS tracking by team and volunteersDevelopment prototype - to test and develop the turn up and go aspect of servicePre-launch prototype (not completed) – to refine concept and demonstrate to funders/stakeholders

19. Next stepsBusiness plan completetionPre-launch prototype filmCommunity feedback – local paper and cinemaPartnership building and funding agreementDissemination and showcasing – to discuss with DOTTNote timetable slippage to end of calendar year for the above – to discuss with DOTT