Crea%ve Communi%es for Collabora%ve Services
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The document discusses the author's research on creative communities for sustainable lifestyles and collaborative services on digital platforms. The author is a PhD candidate studying at Politecnico di Milano under Professor Ezio Manzini. His research unit, Design and Innovation for Sustainability, focuses on designing sustainable product-service system innovations. The author has worked on several projects involving social innovation and sustainability, including collaborative services that could be enabled by digital platforms.
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Crea%ve Communi%es for Collabora%ve Services
- 1. Crea%ve communi%es for sustainable lifestyles and collabora%ve services on the digital pla8orm Joon Sang Baek Ph.D. candidate, Department of Industrial Design Politecnico di Milano Tutor: Prof. Ezio Manzini Co‐relatore: Dr. Anatoliy Gruzd Contro‐relatore: Prof. Alberto Colorni
- 2. Table of contents • IntroducGon – Me – My research unit – Our research network • Our research – Design for social innovaGon and sustainability – Projects • My research – CollaboraGve services on the digital plaLorm – Case studies – Current work in Dalhousie
- 3. About me Joon Sang Baek joonsbaek@gmail.com www.sustainable‐everyday.net/codi • B.Sc. in Industrial design @ Korea Advanced InsGtute of Science and Technology (KAIST) • M.Sc. in Industrial design, InteracGon design @ KAIST • User interface designer @ Samsung Mobile • Ph.D. candidate @ Politecnico di Milano • Exchange graduate study @ Dalhousie University
- 4. Where do I work? Design and InnovaGon for Sustainability (DIS) Research Unit is led by Prof. Ezio Manzini and our mission is to design sustainable product‐service system innova%on, from environmental, economic and social perspec%ves. DidacGc acGviGes, basic and applied research in different fields: service design (e.g. product‐service system design), strategic design, scenario building, life cycle design, mobility and transporta%on management and innova%on, natural resources management, urban planning.
- 5. Research topics DIS leader > Ezio Manzini Strategic Design leader: Anna Meroni Design and system innova%on for sustainability leader: Carlo Vezzoli Mobility systems leader: Roberto Maja E‐learning and Didac%cal Innova%on leader: Alberto Colorni Planning and urban design for sustainability leader: Cesare Blasi
- 7. Table of contents • IntroducGon – Me – My research unit – Our network • Our research – Design for social innovaGon and sustainability – Projects • My research – CollaboraGve services on the digital plaLorm – Case studies – Current work in Dalhousie
- 8. Social innova%on and sustainability “Social innova%on means the design and implementa%on of crea%ve ways of mee%ng social needs.” From the margins to the mainstream: • “The financial and economic crisis makes crea/vity and innova/on in general and social innova/on in par/cular even more important to foster sustainable growth, secure jobs and boost compe//veness.” (EU President Barroso) • In Washington President Obama has launched an Office of Social InnovaGon in the White House.
- 9. Design for social innova%on and sustainability Design for social innova%on and sustainability is a domain of design that deals with product‐service innovaGons and their relaGon to sustainability. From social innova%on towards sustainability: “The radical innovaGons of local systems that challenge tradiGonal ways of doing things introduce a set of new, very different and intrinsically more sustainable ones and these micro‐ transformaGons become the groundwork for great systemic change.” (Manzini in Meroni ed., 2007)
- 10. Design for social innova%on and sustainability How can design contribute to social innova%on and sustainability? Provide tools of user‐centered Collect cases of social Develop and use tools for design to discover user needs innovaGons and generate designing product‐service for various products and visions and strategies for systems (e.g. A system map services (e.g. Human‐centered design research and pracGce used to design a product‐ design toolkit by IDEO) (e.g. CreaGve communiGes by service system of E‐meal) Meroni Ed.)
- 11. Projects 1. Emerging User Demands for Sustainable SoluGons (EMUDE) 2. Feed Milan (Nutrire Milano), Italy 3. Chongming Island, China
- 14. 1. EMUDE (2004‐6) case collection of creative communities
- 15. 1. EMUDE (2004‐6) case collection of creative communities scenarios of product- service system innovation
- 16. 1. EMUDE (2004‐6) case collection of creative roadmaps for future communities research, policy agenda, dissemination of the results scenarios of product- service system innovation
- 17. A collecGon of cases of Crea%ve Communi%es, the concept of diffused crea%vity, the concept of Diffused Social Enterprise, the scenario of the Diffused Social Enterprise, a policy agenda. The results are published in books and can be downloaded at: hfp://www.sustainable‐everyday.net creative communities: cases Collaborative services: scenarios of PSS innovation
- 18. Collabora%ve services more collaborative Enabling, active P2P file sharing Cohousing Wikipedia Neighborhood car sharing less relational more relational Predictable, Unpredictable, controlled, codified open, not codified School bus Community-based tourism Guided tour Restaurant that you often go in town less collaborative Disabling, passive Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)
- 19. Collabora%ve services more collaborative Enabling, active RelaGonal and P2P file sharing Cohousing Wikipedia collaboraGve Neighborhood car sharing services less relational more relational Predictable, Unpredictable, controlled, codified open, not codified School bus Community-based tourism Guided tour Restaurant that you often go in town less collaborative Disabling, passive Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)
- 20. 2. Feed Milan (Nutrire Milano) Project Partner: Slow Food DIS-Indaco Politecnico Scienze Gastronomiche Ente Parco Sud Fondazione Cariplo EXPO’ 2015
- 21. 2. Feed Milan (Nutrire Milano) Project Parco Sud Milano Partner: Slow Food DIS-Indaco Politecnico Scienze Gastronomiche Ente Parco Sud Fondazione Cariplo EXPO’ 2015
- 23. A network of services Shared resources Brand identity
- 28. ICT for sustainable food produc%on and consump%on in Milan Nutrire Milano project Digital pla8orm Pilot case consumer Farmers market Vegetable garden municipality farmer Bread producGon civil organization
- 29. Xianqiao village 3. Xianqiao Eco-village Project in Chong Ming island Tongji University Politecnico di Milano DESIS-China Network Shanghai City Studio TAO China-US Center for Sustainable Development
- 30. project To revitalize a rural village, improving the quality of life of both, farmers and citizens. The proximity between farms and the city can be turned in an advantage considering its potentiality in terms of “zero- miles” food and tourism. Chong Ming Island
- 31. local projects Organic food Home restaurant Twin schools project Home restaurant Traditional medicine Village businesses social Chong Ming Island innovation initiatives
- 32. organic food local project 1 Xianqiao Village (China)
- 33. Home restaurant local project 2
- 34. framework project involvement Community involvement Designers involvement co-design processes ideas and communication
- 35. Table of contents • IntroducGon – Me – My research unit – Our network • Our research – Design for social innovaGon and sustainability – Projects • My research – IntroducGon – CollaboraGve services on the digital plaLorm – Case studies – Current work in Dalhousie
- 36. Research %tle Designing sustainable collabora%ve services on the digital pla8orm: Development and evaluaGon a socio‐technical framework for designing digital plaLorms to support social innovaGon and sustainability in a more systemaGc way Peer‐to‐Peer digital Social network collaboraGon CollaboraGve service
- 40. Case studies • Aim: To idenGfy the use of ICT in collaboraGve services and their impact on the social networks of communiGes • Partner: Fondazione Culturale Responsabilita’ EGca • Period: 2008 November ~ 2009 July • Methods: Contents analysis of websites, interview (on and offline) • 28 cases out of 100+ candidates
- 41. Criteria for selec%ng the cases • More than 100 candidates of digital soluGons – web and mobile plaLorms – were reviewed. • 28 Cases were selected using the three criteria: 1. A service uses ICTs to promote itself and enhance communicaGon within a community. 2. A service requires collaboraGon in both the physical and the digital forms. 3. A service must be designed and provided by users in order to saGsfy their social needs.
- 44. Finding 1. A typology based on organiza%onal goals CollaboraGve services on the digital plaLorm were categorized according to their organizaGonal goals. 1. Producer/consumer network 2. Mapping diffused informaGon 3. Aggregate social acGon 4. CreaGng social network for conviviality 5. Mutual support circle 6. Competences, Gme and products exchange 7. Products, places and knowledge sharing
- 46. 2. Mapping diffused informa%on Mapping diffused informaGon is a collaboraGve service in which users collaborate to map diffused locaGonal informaGon. http://www.greenmap.org/greenhouse/en/node/8192
- 49. 5. Mutual‐support circles Mutual support circles are a collaboraGve service where people provide mutual support to one another in order to solve problems that they have in common. Local Vocals Singing Group
- 53. Finding 2. A system of collabora%ve service A platform hosts one or more enabling solutions PlaLorm e.g.) Meetup.com
- 54. Finding 2. A system of collabora%ve service An enabling solution motivates and empowers people to Enabling soluGon create a service to meet their needs e.g.) Meetup Group A platform hosts one or more enabling solutions PlaLorm e.g.) Meetup.com
- 55. Finding 2. A system of collabora%ve service CollaboraGve A service created by users involves activities in the digital service and physical world. e.g.) Team Fighting Diabetes An enabling solution motivates and empowers people to Enabling soluGon create a service to meet their needs e.g.) Meetup Group A platform hosts one or more enabling solutions PlaLorm e.g.) Meetup.com
- 56. Finding 2. A system of collabora%ve service An event is the result of a collaborative service in the physical Event world. e.g.) Team Fighting Diabetes hiking day CollaboraGve A service created by users involves activities in the digital service and physical world. e.g.) Team Fighting Diabetes An enabling solution motivates and empowers people to Enabling soluGon create a service to meet their needs e.g.) Meetup Group A platform hosts one or more enabling solutions PlaLorm e.g.) Meetup.com
- 57. Finding 3. A typology based on network structure CollaboraGve services on the digital plaLorm were categorized into 4 types according to their network structure. A group and individuals A network of groups Networked individuals A network of networks
- 58. ICT for sustainable food produc%on and consump%on in Milan Nutrire Milano project Digital pla8orm Pilot case consumer Farmers market Vegetable garden municipality farmer Bread producGon civil organization
- 59. ICT for sustainable food produc%on and consump%on in Milan Nutrire Milano project Digital pla8orm Pilot case consumer Farmers market Vegetable garden municipality farmer Bread producGon civil organization
- 60. ICT for sustainable food produc%on and consump%on in Milan Nutrire Milano project Stakeholders Digital pla8orm Pilot case consumer Farmers market Vegetable garden municipality farmer Bread producGon civil organization
- 61. Present works with Dr. Gruzd • Social network analysis of digital plaLorms for collaboraGve services, • Social network analysis of farmers in the Agricultural Park South of Milan, • ComparaGve analysis between typologies of collaboraGve services and social media that they use, ‐> The goal is to develop and evaluate a socio‐technical framework for designing digital plaLorms to support social innovaGon and sustainability in a more systemaGc way
- 62. Thank you.
- 63. A typology based on the network structure Without a platform With a platform
- 64. CollaboraGon happens among people from same town/city… Geographically bounded Tie strength – proximity Geographically not bounded