LinkedIn Article: https://www.linkedin.com/pulse/5-social-media-platforms-marketers-should-care-2015-tai-tran. What are the five social media platforms marketers should focus on in 2015?

1. Platforms
UGBA 198
Haas School of Business

2. Monthly Active Users
August 2015 - Monthly Active Users (in millions)
0 400 800 1200 1600
97
200
300
300
316
1,490

3. Millennial Demographic
Percentage of Millennial Users (18-34 years old)
0 0.2 0.4 0.6 0.8
25%
71%
49%
41%
41%
38%

4. Founded in 2004
USP: Highest MAU = most eye balls reach
Understanding Paid Media Landscape
38% of millennial users
Facebook

5. Founded in 2006
USP: Real Time, Live Events, Customer Care
Customer Intimacy and Brand Engagement
41% of millennial users
Twitter

6. Founded in 2011
USP: Google’s Ecosystem
Search Engine Optimization (SEO)
38% of millennial users
Google+

7. Founded in 2010
USP:Visuals, photos, filters
Higher Engagement
49% of millennial users
Instagram

8. Founded in 2011
USP: Millennials Demographics
Fresh Content = UGC + FOMO
71% of millennial users
Snapchat

9. Founded in 2003
USP: Employment Branding
Professional Networking, Talent Acquisition
35% of millennial users
LinkedIn

10. Why? Purpose of going social?
Business Objectives
Business Context: B2C, B2B, B2E
Other Factors: Demographics, Industry, Organization
Business Strategy Alignment
Customer
Care
Facebook
Twiter
Employment
Branding
LinkedIn
FB/TW
Optimizing
SEO
Google+
Millennial
Segmenting
Snapchat
Instagram

11. Maximize your resources (time, money, people)
High: Facebook, Twitter, LinkedIn
Medium: Google+, YouTube
Low (niche): Instagram, Snapchat
Priority