4. Lecture Objectives
1. Provide background to cartographic research
from 50s to present day
2. Fully develop theory of cartography as a
communications science (Robinson and Petchenik
reading)
3. Discuss problems with the paradigm
(MacEachren reading)
5. 1. Trends in Cartographic Teaching and Research
from Hermansen, Cartographia,
60s 70s 80s 90s 00s
Government production
Thematic Mapping
Empirical Cognitive Research:
Cartographic ‘Rules’
Communication
Vision, Cognition, Perception
Eye Movement Studies
Map Use and Map Design
GIS
data input
analysis
Social theory
Community Mapping
Web mapping
Geo Visualization
Human/machine interaction
VGI
Volume
teaching
research
year
Rise
Peak
Decline
Comeback
10s
6. 2. Map as a Communication System
1975, A Robinson and BB Petchenik
• Evaluating map production and map
reading as a communication process
• Refining models of cartographic
communication
• Outlining problems with measuring
information content on maps and
information retrieved by percipient
7. 2. Map as a Communication System
• Define:
– map user/viewer/reader versus
– map receiver: one who by viewing a
map augments his/her understanding
of the geographic milieu that is his
previous conception of the real world.
= map percipient – have the power to
perceive
8. 2. Cartographic Communication System
real world
GIS analyst/
cartographer’s
conception of
the real world
map
map user
ENCODING
270/372
DECODING
472
visual noise
map
360.here.com
21. 3. Discuss problems with the paradigm
Cartography Communication Science
(MacEachren reading 1995)
a) Viewing cartography as a communication
science omits many ways people use maps
b) Scientific empirical research for improving
maps ignores contributions of art
c) Philosophical perspective/social theory: does
not accept maps as objective representations
of reality therefore rejects that any objective
research is possible