SlideShare a Scribd company logo
What led to the downfall of the
Toyota brand-name
worldwide? Do you think it is
bouncing back in 2014?
Week 13
Contents
•  Introduction
•  History of Toyota
•  The deficit of Toyota
•  A decline of Toyota
•  Toyota which achieves revival
•  The future Toyota brand
•  Conclusion
•  Reference
Intoroduction
•  Toyota is showing a decline.
•  Some of other Japanese major company
shows a decline.
•  Why does such a thing happen?
History of Toyota
•  The road transport department was
established by TOYODA AUTOMATIC
LOOM WORKS in 1933.
•  Automotive manufacturing was started in
1935 and Toyota Motor Industries was
established in 1937.
•  Hybrid car Prius was produced in 1997.
The deficit of Toyota
•  The Lehman shock happened in 2008 and
Toyota received the economical blow.
•  Massive recall will occur from 2009 in
2010, and Toyota will fall into a critical
situation.
A decline of Toyota
•  A strong yen continues from 2010.
•  The Great East Japan Earthquake and the
Thailand deluge will be generated in 2011,
and Toyota will fall to the third in the world.
Toyota which achieves revival
•  Management was supported by business
efforts, such as various cost reductions.
•  Sales were lengthened by the strong-yen
relief by Abenomics.
•  The operating profit in 2014 updated the
highest ever result.
The future Toyota brand
•  A possibility of gaining profits more is high.
•  However, a hard scene may also be
visited depending on a motion of the
economy in the world, and a motion of a
policy of Japan.
•  Toyota will be asked about economic high
skill.
Conclusion
•  The Toyota brand had dropped vigor
greatly by generating of an economic
problem, or recall.
•  However, vigor is regained by the strong-
yen relief by the business effort or a policy
of Japan.
Reference
•  Careers in Brand Management
•  http://books.google.co.jp/books?hl=ja&lr=&id=3q9ldOX6sDEC&oi=fnd&pg=PA5&dq=What+led+to
+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back
+in
+2014%3F&ots=Wt3C1oeyhB&sig=16ELSmKwMcCOc4lVNfG8rnTqpSo#v=onepage&q&f=false
•  Affluenza: How Overconsumption Is Killing Us—and How to Fight Back
•  http://books.google.co.jp/books?hl=ja&lr=&id=zfXxAAAAQBAJ&oi=fnd&pg=PP1&dq=What+led+to
+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back
+in+2014%3F&ots=Q6PJtwScVY&sig=hGMayIpgdUsYPgpxr7CGR58n5rc#v=onepage&q&f=false
•  Quest: Leading Global Transformations
•  http://books.google.co.jp/books?hl=ja&lr=&id=1kXXAgAAQBAJ&oi=fnd&pg=PA123&dq=What+led
+to+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing
+back+in
+2014%3F&ots=RTN6luP5vX&sig=QrBShHiwex3_Mt2aR0VcaxOGJ28#v=onepage&q&f=false
•  Affluenza: The All-Consuming Epidemic
•  http://books.google.co.jp/books?hl=ja&lr=&id=ZhwLT_-4ICAC&oi=fnd&pg=PT5&dq=What+led+to
+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back
+in+2014%3F&ots=KZQWNZX00g&sig=3Om-Y5WFq7HS-
JaE6UhapBi1zLE#v=onepage&q&f=false

More Related Content

Viewers also liked

Charged-Current Pion Production in T2K
Charged-Current Pion Production in T2KCharged-Current Pion Production in T2K
Charged-Current Pion Production in T2K
Son Cao
 
Edita Kaye: A New Appetite for Fall
Edita Kaye: A New Appetite for FallEdita Kaye: A New Appetite for Fall
Edita Kaye: A New Appetite for Fall
Edita Kaye
 
وانةى شةشةم0
وانةى شةشةم0وانةى شةشةم0
وانةى شةشةم0
Chia Barzinje
 
профессора 24 июня 2014
профессора  24 июня 2014 профессора  24 июня 2014
профессора 24 июня 2014
uch_sovet_RGPU
 
Socialmediamarketingplan 140520165154-phpapp01
Socialmediamarketingplan 140520165154-phpapp01Socialmediamarketingplan 140520165154-phpapp01
Socialmediamarketingplan 140520165154-phpapp01
DrGLawson
 
Taller+de+conversiones+bd+db
Taller+de+conversiones+bd+dbTaller+de+conversiones+bd+db
Taller+de+conversiones+bd+db
lizemontoya
 
Kuidas kasvab õunapuu 2
Kuidas kasvab õunapuu 2Kuidas kasvab õunapuu 2
Kuidas kasvab õunapuu 2
Arvuti1
 
Granite City Tool History
Granite City Tool HistoryGranite City Tool History
Granite City Tool History
granitecitytool
 

Viewers also liked (10)

Charged-Current Pion Production in T2K
Charged-Current Pion Production in T2KCharged-Current Pion Production in T2K
Charged-Current Pion Production in T2K
 
Edita Kaye: A New Appetite for Fall
Edita Kaye: A New Appetite for FallEdita Kaye: A New Appetite for Fall
Edita Kaye: A New Appetite for Fall
 
Week14
Week14Week14
Week14
 
وانةى شةشةم0
وانةى شةشةم0وانةى شةشةم0
وانةى شةشةم0
 
профессора 24 июня 2014
профессора  24 июня 2014 профессора  24 июня 2014
профессора 24 июня 2014
 
Socialmediamarketingplan 140520165154-phpapp01
Socialmediamarketingplan 140520165154-phpapp01Socialmediamarketingplan 140520165154-phpapp01
Socialmediamarketingplan 140520165154-phpapp01
 
Taller+de+conversiones+bd+db
Taller+de+conversiones+bd+dbTaller+de+conversiones+bd+db
Taller+de+conversiones+bd+db
 
Week12
Week12Week12
Week12
 
Kuidas kasvab õunapuu 2
Kuidas kasvab õunapuu 2Kuidas kasvab õunapuu 2
Kuidas kasvab õunapuu 2
 
Granite City Tool History
Granite City Tool HistoryGranite City Tool History
Granite City Tool History
 

Similar to Week13

Toyota Company
Toyota CompanyToyota Company
Presenting Toyota by Kislay kant
Presenting Toyota by Kislay kantPresenting Toyota by Kislay kant
Presenting Toyota by Kislay kant
Kislay kant
 
Toyota 2 BY Kislay Kant
Toyota 2 BY Kislay KantToyota 2 BY Kislay Kant
Toyota 2 BY Kislay Kant
Kislay kant
 
MARKET SEGMENTATION OF TOYOTA COROLLA
MARKET SEGMENTATION OF TOYOTA COROLLAMARKET SEGMENTATION OF TOYOTA COROLLA
MARKET SEGMENTATION OF TOYOTA COROLLAADIL NOORANI
 
Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT
Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOTToyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT
Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT
Rohan Negi
 
What led to the downfall of the Toyota brand-name worldwide?
What led to the downfall of the Toyota brand-name worldwide? What led to the downfall of the Toyota brand-name worldwide?
What led to the downfall of the Toyota brand-name worldwide?
Univ of AIZU
 
Presenting TOYOTA by Kislay Kant
Presenting TOYOTA by Kislay KantPresenting TOYOTA by Kislay Kant
Presenting TOYOTA by Kislay Kant
Kislay kant
 
Consumer buying-motives
Consumer buying-motivesConsumer buying-motives
Consumer buying-motives
sukesh gowda
 
3 assignment of mis
3 assignment of mis3 assignment of mis
3 assignment of missapna-1988
 
Toyota ppt.pptx
Toyota ppt.pptxToyota ppt.pptx
Toyota ppt.pptx
sabarisesha3
 
Toyata case study
Toyata case studyToyata case study
Toyata case study
Pathmaraj Pathmanathan
 
What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...
What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...
What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...Takuya Matsue
 

Similar to Week13 (20)

30 june 6 july b1
30 june   6 july b130 june   6 july b1
30 june 6 july b1
 
Week13
Week13Week13
Week13
 
Toyota Company
Toyota CompanyToyota Company
Toyota Company
 
Presenting Toyota by Kislay kant
Presenting Toyota by Kislay kantPresenting Toyota by Kislay kant
Presenting Toyota by Kislay kant
 
Toyota 2 BY Kislay Kant
Toyota 2 BY Kislay KantToyota 2 BY Kislay Kant
Toyota 2 BY Kislay Kant
 
Week13
Week13Week13
Week13
 
Week13
Week13Week13
Week13
 
Toyota 3
Toyota 3Toyota 3
Toyota 3
 
Toyota
ToyotaToyota
Toyota
 
MARKET SEGMENTATION OF TOYOTA COROLLA
MARKET SEGMENTATION OF TOYOTA COROLLAMARKET SEGMENTATION OF TOYOTA COROLLA
MARKET SEGMENTATION OF TOYOTA COROLLA
 
Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT
Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOTToyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT
Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT
 
What led to the downfall of the Toyota brand-name worldwide?
What led to the downfall of the Toyota brand-name worldwide? What led to the downfall of the Toyota brand-name worldwide?
What led to the downfall of the Toyota brand-name worldwide?
 
Presenting TOYOTA by Kislay Kant
Presenting TOYOTA by Kislay KantPresenting TOYOTA by Kislay Kant
Presenting TOYOTA by Kislay Kant
 
Toyota brand name
Toyota brand nameToyota brand name
Toyota brand name
 
Consumer buying-motives
Consumer buying-motivesConsumer buying-motives
Consumer buying-motives
 
3 assignment of mis
3 assignment of mis3 assignment of mis
3 assignment of mis
 
Toyota ppt.pptx
Toyota ppt.pptxToyota ppt.pptx
Toyota ppt.pptx
 
Toyata case study
Toyata case studyToyata case study
Toyata case study
 
Week13
Week13Week13
Week13
 
What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...
What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...
What led to the downfall of the Toyota brand-name worldwide? Doyou think it i...
 

More from s1200197

Presentation1
Presentation1Presentation1
Presentation1
s1200197
 
Week5 c
Week5 cWeek5 c
Week5 c
s1200197
 
CmapExercise2
CmapExercise2CmapExercise2
CmapExercise2
s1200197
 
Week#5_homework
Week#5_homeworkWeek#5_homework
Week#5_homeworks1200197
 

More from s1200197 (8)

Presentation1
Presentation1Presentation1
Presentation1
 
Week5 c
Week5 cWeek5 c
Week5 c
 
CmapExercise2
CmapExercise2CmapExercise2
CmapExercise2
 
Week11
Week11Week11
Week11
 
Week08
Week08Week08
Week08
 
Week07
Week07Week07
Week07
 
Week6
Week6Week6
Week6
 
Week#5_homework
Week#5_homeworkWeek#5_homework
Week#5_homework
 

Recently uploaded

how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.
DOT TECH
 
PF-Wagner's Theory of Public Expenditure.pptx
PF-Wagner's Theory of Public Expenditure.pptxPF-Wagner's Theory of Public Expenditure.pptx
PF-Wagner's Theory of Public Expenditure.pptx
GunjanSharma28848
 
how to sell pi coins effectively (from 50 - 100k pi)
how to sell pi coins effectively (from 50 - 100k  pi)how to sell pi coins effectively (from 50 - 100k  pi)
how to sell pi coins effectively (from 50 - 100k pi)
DOT TECH
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population aging
GRAPE
 
how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.
DOT TECH
 
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
Falcon Invoice Discounting
 
Instant Issue Debit Cards
Instant Issue Debit CardsInstant Issue Debit Cards
Instant Issue Debit Cards
egoetzinger
 
Intro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptxIntro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptx
shetivia
 
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
beulahfernandes8
 
what is the future of Pi Network currency.
what is the future of Pi Network currency.what is the future of Pi Network currency.
what is the future of Pi Network currency.
DOT TECH
 
how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.
DOT TECH
 
一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理
一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理
一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理
obyzuk
 
What website can I sell pi coins securely.
What website can I sell pi coins securely.What website can I sell pi coins securely.
What website can I sell pi coins securely.
DOT TECH
 
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdfWhich Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
Kezex (KZX)
 
The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.
DOT TECH
 
Scope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theoriesScope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theories
nomankalyar153
 
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Vighnesh Shashtri
 
This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...
lamluanvan.net Viết thuê luận văn
 
Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...
Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...
Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...
Godwin Emmanuel Oyedokun MBA MSc ACA ACIB FCTI FCFIP CFE
 
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
Quotidiano Piemontese
 

Recently uploaded (20)

how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.how to sell pi coins at high rate quickly.
how to sell pi coins at high rate quickly.
 
PF-Wagner's Theory of Public Expenditure.pptx
PF-Wagner's Theory of Public Expenditure.pptxPF-Wagner's Theory of Public Expenditure.pptx
PF-Wagner's Theory of Public Expenditure.pptx
 
how to sell pi coins effectively (from 50 - 100k pi)
how to sell pi coins effectively (from 50 - 100k  pi)how to sell pi coins effectively (from 50 - 100k  pi)
how to sell pi coins effectively (from 50 - 100k pi)
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population aging
 
how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.
 
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
innovative-invoice-discounting-platforms-in-india-empowering-retail-investors...
 
Instant Issue Debit Cards
Instant Issue Debit CardsInstant Issue Debit Cards
Instant Issue Debit Cards
 
Intro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptxIntro_Economics_ GPresentation Week 4.pptx
Intro_Economics_ GPresentation Week 4.pptx
 
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...
 
what is the future of Pi Network currency.
what is the future of Pi Network currency.what is the future of Pi Network currency.
what is the future of Pi Network currency.
 
how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.
 
一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理
一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理
一比一原版(GWU,GW毕业证)加利福尼亚大学|尔湾分校毕业证如何办理
 
What website can I sell pi coins securely.
What website can I sell pi coins securely.What website can I sell pi coins securely.
What website can I sell pi coins securely.
 
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdfWhich Crypto to Buy Today for Short-Term in May-June 2024.pdf
Which Crypto to Buy Today for Short-Term in May-June 2024.pdf
 
The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.
 
Scope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theoriesScope Of Macroeconomics introduction and basic theories
Scope Of Macroeconomics introduction and basic theories
 
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
 
This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...This assessment plan proposal is to outline a structured approach to evaluati...
This assessment plan proposal is to outline a structured approach to evaluati...
 
Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...
Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...
Tax System, Behaviour, Justice, and Voluntary Compliance Culture in Nigeria -...
 
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...Turin Startup Ecosystem 2024  - Ricerca sulle Startup e il Sistema dell'Innov...
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...
 

Week13

  • 1. What led to the downfall of the Toyota brand-name worldwide? Do you think it is bouncing back in 2014? Week 13
  • 2. Contents •  Introduction •  History of Toyota •  The deficit of Toyota •  A decline of Toyota •  Toyota which achieves revival •  The future Toyota brand •  Conclusion •  Reference
  • 3. Intoroduction •  Toyota is showing a decline. •  Some of other Japanese major company shows a decline. •  Why does such a thing happen?
  • 4. History of Toyota •  The road transport department was established by TOYODA AUTOMATIC LOOM WORKS in 1933. •  Automotive manufacturing was started in 1935 and Toyota Motor Industries was established in 1937. •  Hybrid car Prius was produced in 1997.
  • 5. The deficit of Toyota •  The Lehman shock happened in 2008 and Toyota received the economical blow. •  Massive recall will occur from 2009 in 2010, and Toyota will fall into a critical situation.
  • 6. A decline of Toyota •  A strong yen continues from 2010. •  The Great East Japan Earthquake and the Thailand deluge will be generated in 2011, and Toyota will fall to the third in the world.
  • 7. Toyota which achieves revival •  Management was supported by business efforts, such as various cost reductions. •  Sales were lengthened by the strong-yen relief by Abenomics. •  The operating profit in 2014 updated the highest ever result.
  • 8. The future Toyota brand •  A possibility of gaining profits more is high. •  However, a hard scene may also be visited depending on a motion of the economy in the world, and a motion of a policy of Japan. •  Toyota will be asked about economic high skill.
  • 9. Conclusion •  The Toyota brand had dropped vigor greatly by generating of an economic problem, or recall. •  However, vigor is regained by the strong- yen relief by the business effort or a policy of Japan.
  • 10. Reference •  Careers in Brand Management •  http://books.google.co.jp/books?hl=ja&lr=&id=3q9ldOX6sDEC&oi=fnd&pg=PA5&dq=What+led+to +the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back +in +2014%3F&ots=Wt3C1oeyhB&sig=16ELSmKwMcCOc4lVNfG8rnTqpSo#v=onepage&q&f=false •  Affluenza: How Overconsumption Is Killing Us—and How to Fight Back •  http://books.google.co.jp/books?hl=ja&lr=&id=zfXxAAAAQBAJ&oi=fnd&pg=PP1&dq=What+led+to +the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back +in+2014%3F&ots=Q6PJtwScVY&sig=hGMayIpgdUsYPgpxr7CGR58n5rc#v=onepage&q&f=false •  Quest: Leading Global Transformations •  http://books.google.co.jp/books?hl=ja&lr=&id=1kXXAgAAQBAJ&oi=fnd&pg=PA123&dq=What+led +to+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing +back+in +2014%3F&ots=RTN6luP5vX&sig=QrBShHiwex3_Mt2aR0VcaxOGJ28#v=onepage&q&f=false •  Affluenza: The All-Consuming Epidemic •  http://books.google.co.jp/books?hl=ja&lr=&id=ZhwLT_-4ICAC&oi=fnd&pg=PT5&dq=What+led+to +the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back +in+2014%3F&ots=KZQWNZX00g&sig=3Om-Y5WFq7HS- JaE6UhapBi1zLE#v=onepage&q&f=false