Toyota was once the largest automaker worldwide but faced a downfall. The document discusses Toyota's history from its founding in the 1930s to becoming a global brand, developing popular models like the Corolla and Prius. However, Toyota experienced a downfall due to major recall issues stemming from unreasonable overtime work and the global financial crisis that put financial pressure on the company. The author believes that while competition is important, companies should avoid extreme cost cutting that threatens workers and maintain careful quality control.

1. What led to the downfall of
the Toyota brand-name
worldwide?
s1150150
Ryusuke Tashiro

2. Outline
● What is Toyota?
● History
● The cause of downfall
● Conclusion

3. What is Toyota?
It is a Japanese car company. This company
used to be the biggest company all over the
world. This company was founded by Sakichi
Toyoda.

4. The context of work
● Car
● House
● ITS
● Marine
● Financial Activity
● Biotechnology

5. History
● 1867 Toyoda Sakichi was born
● 1924 Automatic loom was developed
● 1933 Toyota set up the car work in their
company.
● 1937 Toyota car engineering company was
founded
● 1957 Toyota advanced into America
● 1966 Corolla was developed

6. History
● 1975 They expand their work(house)
● 1982 Toyota car company was founded
● 1997 Prius was developed
● 2008 The number of sold Prius broke one million

7. The cause of downfall
● Recall problem is one of the cause of downfall
● There were unreasonable overtime work and
Lehman's fall

8. My Opinion
Business by low cost is very important, but
extreme price reduction bring people in threaten.
Also, I think companies must not employee
disposable worker.

9. Conclusion
● Occasionally, extreme competition bring people
in threaten.
● Careful check is very important.

10. Reference
● http://toyota.jp/
● http://kenri.labornetjp.org/node/151
● http://jp.reuters.com/article/marketsNews/idJ
PnTK050686220110116