McDonald's entered the Chinese market in 1990 and has since expanded to over 800 stores across China. Some of their strategies for success in China include offering very cheap products to appeal to cost-conscious customers, developing products tailored to Chinese tastes, and focusing expansion efforts on less developed areas poised for growth as China continues to develop rapidly. Their main competitor in China is Kentucky Fried Chicken, which entered the Chinese market earlier than McDonald's. Looking ahead, McDonald's sees great potential for further expansion across developing Asian markets with large poor populations that could become new customer bases.

1. How Mc.Donalds run their
business in China? Identify
some of their strategies for
doing business in East Asia?
s1200197
Shunsuke Takano

2. Contents

3. Introduction
• What is McDonald?
Major company hamburger franchise
• Economic magnitude
The store total in the world is 32,737 or
more shops.

4. McDonald’s in China
• It will be the China advance in 1990.
• 800 or more stores at present
• It seems that stores continue increasing in
number with Chinese population.

5. Career of McDonald's in China
• In 1978,Chinese internal affairs are
renewed.
• McDonald's advanced to China in 1990.
• Drive-through service started in 2005.

6. Management military power of
McDonald's
• It is very cheap product offer.
• Realization of the product development for
which a customer asks

7. The rival company of McDonald's
Kentucky
• Kentucky marches out before McDonald's
in China.
• The number of shops of Kentucky is twice
in China.
• It is a fast food restaurant of the price
which is easy to use Kentucky after
McDonald's.

8. How to choose the economic area
of McDonald's
• The area which is not developed yet is
chosen as much as possible.
Why？
Answer: Chinese development is very quick!

9. Future Asia advance
• Asia has much developing countries.
• There are few restaurants.
• Many poor areas exist now.
These are conditions good for McDonald's.

10. Conclution
• McDonald's has accomplished fast
development in China.
• McDonald's will achieve development also
to West Asia.