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From Genre Theory to the Practice
of Genre
Theory and Practice

7th March 2012
Why talk in terms of genre?


✤   It helps to describe media products

✤   It helps to produce media products

✤   It helps to sell media products

    ✤   Explains the product to the audience

    ✤   Forms a contract with the audience
Generic Conventions
What Elements Could we Include?

✤   Characters

✤   Tone

✤   Locations/Set Design

✤   Sound/Music

✤   Editing

✤   Framing/shots

✤   Other
Character



✤   Not just in dramatic terms:

    ✤   Experts, presenters, contestants, members of the public,
        celebrities,opinion leaders, audience, heroes and villains

    ✤   Costume, fashionable, casual, formal, period, continuity
Presenter
   on
location




            Brian Cox- Wonders of the Solar System, Sahara Desert
Game Show ‘characters’

            Host
Audience




                   Contestants




                          Million Pound Drop, C4/Endemol
Costume, the formality
    of Newsreaders




                         Bill Turnbull & Suzanne Reid,
                                 Breakfast, BBC1
Costume: Light
 Ents takes a
  less formal
more colourful
   approach




                 Graham Norton
Costume: Children's TV presenters,
 bright colours, casual, and not
    unlike children's clothes
Continuity - presenter wears the coat for
  exterior shots throughout the series




                            David Starkey, Monarchy, C4/Granada
Tone




✤   Humour, balance, opinion, polemic, information, entertainment, realism,
    challenge, fantasy . . .
When ‘tone’ goes
    wrong
Location



✤   Studio, set dressing, size, lighting,

✤   OB, outside - appropriate to subject and character

✤   Interior locations - appropriate to subject and character
Studio - set
 dressed to
emphasise the
  domestic




                This Morning, ITV1
OB dressed to
look like studio




                   Question Time, BBC
OB - location
used for its own
    features




                   Songs of Praise, BBC
Sound/Music




✤   Diegetic/non-diegetic sound, sound beds, speed, rhythm, atmosphere,
    silence, voice-over, applause, sound effects
Editing




✤   Average shot length, variation of shot length, transitions, effects...
Framing/Shots/Camera Movement




✤   Cut-aways, establishing shots, piece-to-camera, interviews, reverses,
    noddies...
Exposition




✤   Demonstration, graphics, metaphor....
Other . . .


✤   Post-production Effects, Graphics, (Identifying Participants)

✤   Acknowledging the Audience - or not

✤   Scripted

✤   Breaking convention - use sparingly
Where is the only place you will see a question asked in text
                        on a screen?


                         umm.........



                         Here!
Week Eight Presentation

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Week Eight Presentation

  • 1.
  • 2.
  • 3.
  • 4. From Genre Theory to the Practice of Genre Theory and Practice 7th March 2012
  • 5. Why talk in terms of genre? ✤ It helps to describe media products ✤ It helps to produce media products ✤ It helps to sell media products ✤ Explains the product to the audience ✤ Forms a contract with the audience
  • 7. What Elements Could we Include? ✤ Characters ✤ Tone ✤ Locations/Set Design ✤ Sound/Music ✤ Editing ✤ Framing/shots ✤ Other
  • 8. Character ✤ Not just in dramatic terms: ✤ Experts, presenters, contestants, members of the public, celebrities,opinion leaders, audience, heroes and villains ✤ Costume, fashionable, casual, formal, period, continuity
  • 9. Presenter on location Brian Cox- Wonders of the Solar System, Sahara Desert
  • 10. Game Show ‘characters’ Host Audience Contestants Million Pound Drop, C4/Endemol
  • 11. Costume, the formality of Newsreaders Bill Turnbull & Suzanne Reid, Breakfast, BBC1
  • 12. Costume: Light Ents takes a less formal more colourful approach Graham Norton
  • 13. Costume: Children's TV presenters, bright colours, casual, and not unlike children's clothes
  • 14. Continuity - presenter wears the coat for exterior shots throughout the series David Starkey, Monarchy, C4/Granada
  • 15. Tone ✤ Humour, balance, opinion, polemic, information, entertainment, realism, challenge, fantasy . . .
  • 17. Location ✤ Studio, set dressing, size, lighting, ✤ OB, outside - appropriate to subject and character ✤ Interior locations - appropriate to subject and character
  • 18. Studio - set dressed to emphasise the domestic This Morning, ITV1
  • 19. OB dressed to look like studio Question Time, BBC
  • 20. OB - location used for its own features Songs of Praise, BBC
  • 21. Sound/Music ✤ Diegetic/non-diegetic sound, sound beds, speed, rhythm, atmosphere, silence, voice-over, applause, sound effects
  • 22. Editing ✤ Average shot length, variation of shot length, transitions, effects...
  • 23. Framing/Shots/Camera Movement ✤ Cut-aways, establishing shots, piece-to-camera, interviews, reverses, noddies...
  • 24. Exposition ✤ Demonstration, graphics, metaphor....
  • 25. Other . . . ✤ Post-production Effects, Graphics, (Identifying Participants) ✤ Acknowledging the Audience - or not ✤ Scripted ✤ Breaking convention - use sparingly
  • 26. Where is the only place you will see a question asked in text on a screen? umm......... Here!

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