ARCHITECTURE is a REFLECTION of how we want to be seen TODAY—An image game. Architecture can be evaluated in the dichotomy between architecturally manifested image “I” and the conventional utility “U.” Whereas “U” is the measurement of how recognizable it is in relation to the existing forms in architecture, “I” measures how strange it is. “U” can be said to represent the prescriptive interpretation of form-follows-function “fff”. “U” = “fff” , “U” is inversely related to “I” therefore, “I” is maximized when “fff” is minimized.

1. Created by: Gentaro Makinoda | Dec. 2015
https://www.youtube.com/watch?v=koUT103zRQU

2. Created by: Gentaro Makinoda | Dec. 2015
https://www.youtube.com/watch?v=koUT103zRQU

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IMAGE game

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Any similarities?

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Architecture Not Architecture

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New idea Known idea

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New idea Known idea
More cost Less cost

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New idea Known idea
More cost Less cost
Custom-made Mass produced

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New idea Known idea
More cost Less cost
Custom-made Mass produced
More time to build Less time to build

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New idea Known idea
More cost Less cost
Custom-made Mass produced
More time to build Less time to build
New technologies Old technologies

19. Created by: Gentaro Makinoda | Dec. 2015
New idea Known idea
More cost Less cost
Custom-made Mass produced
More time to build Less time to build
New technologies Old technologies
Stand-out Fit-in

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So what makes an architecture an “architecture?”

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26. Educated in architecture school
Has built “architecture”
Knows the history of “architecture,”
knows the theories of “architecture”
Knows the existence of a lot of other “architects,”
Knows the works of these “architects,”
Knows what these “architects” are saying.
∩
∪
=
∩

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arbitrariness

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IMAGE game
U
I fff
A

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https://youtu.be/R2ACLZvtzVU