Organisational chart; value chain; Idea validation process

1. VENERA SCUDERI
MANUEL RIBEIRO
ADRIAN YTTERDAL
1
WEEK #7

2. 2
CEO
Venera Scuderi
CFO
Adrian Ytterdal
CMO
Manuel Ribeiro
ORGANISATIONAL CHART

3. CHIEF EXECUTIVE OFFICER
3
STRATEGIC TASKS • Setting strategy and directions
• Planning
• Creation of company culture
• Human resources
• Performance measurement
TACTICAL TASKS • Identify main goals and share them with
collaborators
• identify intermediate objectives
• Define key performance indicator;
• Plan everyday activities
• Do interviews when it is necessary to hire new people
• Define budget
• Develop performance measures that support the
company's strategic direction

4. 4
STRATEGIC TASKS • Get and maintain relationship with key partners
• Marketing campaigns
• Communications with third parties
• Customer relationship Management
• Manage the co-working space
TACTICAL TASKS • Participate in events
• Keep updated all the socials networks
• Prepare and propose marketing campaigns
• Get in contact (email, phone, personally) with all
possible partners
• Respond to request for the co-working space
• Check issues related to the co-working space
• Contact with alumni
CHIEF MARKETING OFFICER

5. 5
STRATEGIC TASKS • Accounting
• Financial reports
• Legal issues
• Develop financial and tax strategies
TACTICAL TASKS • Keep updated everyday accounting documents
• Create monthly, trimestral and annual reports
• Prepare presentation about economic results and
financial situations
• Supervise legal issues
• Meetings with possible financial partners
• Assist in formulating the company's future direction
CHIEF FINANCIAL OFFICER

6. 6
Customer
development:
• Search
• Processing
Marketing:
• Get customers
• Challenges
• Uni. presence
Training
• Business
basic
• Accounting
• Legal
Networking
• Activities
• Team
building
Alumni network
• Stay in touch
Co working space
Finance and accounting
Human resources
Website
Primary
Activities
Support
Activities
Office
Network
People
Key Resources
Companies
Investors
Universities
Key Partners
VALUE CHAIN
KEY ACTIVITIES, RESOURCES AND PARTNERS

7. HYPOTHESIS TEST #1
7
HYPOTHESIS
TEST
VALIDATION
• Have partnerships with universities, companies, financial
companies, government and successful entrepreneurs
• Send emails to all types of possible institutions that
represent the different partnerships that we aim to have
• Have at least one positive answer via email in each
partner type
COMPONENT: Key Partners

8. HYPOTHESIS TEST #2
8
HYPOTHESIS
TEST
VALIDATION
• Test if people are willing to value the co-working space,
the specific knowledge (e.g. marketing) that we will
provide and the network that we intend to offer.
• Create a survey to people in fashion and design areas
• Have positive feedback from the survey
COMPONENT: Key Resources

9. HYPOTHESIS TEST #3
9
HYPOTHESIS
TEST
VALIDATION
COMPONENT: Key Activities
• Identify if people in design and fashion area need help
in the creation of a business plan, legal help,
networking, marketing and accounting.
• Create a survey to people in fashion and design areas
• Have positive feedback from the survey

10. IDEA VALIDATION PROCESS
10
Customer
Presentation of a
Innovative Idea
Validation
Team
Evaluate the
idea
Check the areas
in the idea that
we can develop
Does
the
idea
have
potenti
al to
incubat
e/devel
op?
Financial
Office Evaluate the
idea
Is the
idea
profita
ble?
No
Yes
No
Yes
Present
the
proposal

11. 11
THANK YOU!
ANY
QUESTIONS?