Your marketing strategy can be compared to a circus. Think about how a circus operates. You see a flyer hanging in your community or a Facebook ad announcing the circus is coming to town. This is advertising. If the circus brings their elephant to a community event and the newspaper writes about it. That’s publicity. Then the city manager interviews the ringmaster about the circus coming to town on television. That’s public relations. Your local grocery store sells tickets to the circus providing brochures and information about how much fun the circus will be. That’s sales. Marketing put all these pieces together. Your marketing strategy is what makes it happen. Marketing orchestrates the process and without that, the circus isn’t going to happen. This is no different than your business. Writing and implementing a marketing strategy in healthy or poor economic times is just good business. Learn about marketing strategies for designers and contractors in this fun and informative presentation.

1. Marketing Strategy
of the Circus
Presented by
Lindsay Young, MBA, CPSM
nu marketing

2. Acts
• Act 1
• Define marketing
• Act 2
• Putting together a strong marketing strategy
• Act 3
• The parts to a strategic marketing plan
• Act 4
• Writing goals and expectations

3. Act 1

4. Ringmaster

5. Parts of a Strategic Marketing Plan

6. Juggling

7. Success Stories

9. Low Cost Marketing Ideas
Social Media
Campaign
Write Handwritten
Cards
Present at a
conference
Publish an
article on your
blog and in a
trade
publication

10. Final Act
• Act 1
• Define marketing
• Act 2
• Putting together a strong marketing strategy
• Act 3
• The parts to a strategic marketing plan
• Act 4
• Writing goals and expectations

11. Questions?
Comments?

12. Lindsay Young
lindsay@numarketingllc.com
316-680-3097
/numarketingllc
/numarketingllc /numarketingllc