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Privacy and Security in Online
Social Media
Course on NPTEL
NOC-CS07
Week 6.1
Ponnurangam Kumaraguru (“PK”)
Associate Professor
ACM Distinguished Speaker
fb/ponnurangam.kumaraguru, @ponguru
Topics that we will cover
⚫ Overview of OSM
⚫ Linux / Python / Twitter API / Mongo DB / MySQL
[Hands-on]
⚫ Trust & Credibility
⚫ Privacy
⚫ Policing
⚫ Social Network Analysis, NLTK [Hands-on]
⚫ e-crime
⚫ Plotly / Highcharts / Geo-location analysis
[Hands-on]
⚫ Identity resolution
⚫ What next – Deep learning, machine learning, NLP,
Image analysis
2
Multiple Police Dept. on OSN
3
Objective of Study
Whether OSN can support police to get
actionable information about crime and
residents’ opinion about policing activities in
urban cities of India.
4
Understanding Needs
5
Understanding Wants
6
Research Questions
⚫RQ 1: Topical Characteristics
- Nature of content and topics that characterize social
media discussion threads
⚫RQ 2: Engagement Characteristics
- How do citizens and police engage in social media
discussion threads?
⚫RQ 3: Emotional Exchanges
- Nature of emotions and affective expression that
manifest on social media
⚫RQ 4: Cognitive and Social Orientation
- What are the linguistic attributes that characterize
cognitive and social response processes?
7
Methodology
8
85 Public and official Police Department
Average age 3 years (from 2010 – April
2015)
47,474 wall posts and 85,408 status
updates
Technological Implications
⚫Helping communities to make consensus
based decisions regarding support and actions
they seek from police
⚫Help gauge changing emotions and behaviour
among citizens
-Timely and early predictive analytical systems
⚫Sense and record the reactions of citizens and
share these records with decision makers
-Take timely measures and gain better insights
9
Topics that we will cover
⚫ Overview of OSM
⚫ Linux / Python / Twitter API / Mongo DB / MySQL
[Hands-on]
⚫ Trust & Credibility
⚫ Privacy
⚫ Policing
⚫ Social Network Analysis, NLTK [Hands-on]
⚫ e-crime
⚫ Plotly / Highcharts / Geo-location analysis
[Hands-on]
⚫ Identity resolution
⚫ What next – Deep learning, machine learning, NLP,
Image analysis
10
Different crimes on OSM
⚫Phishing
⚫Fake X
⚫Social reputation: Fake followers /
Crowdturfing
⚫Clickbaiting
⚫Account compromise
⚫Account impersonation
⚫Work form home scam
⚫…
11
12
⚫Act of tricking someone into handling
over her login credentials in order to
exploit personal information
Phishing
Phishing
⚫Facebook Technical Support sent you a
notification
⚫Facebook new login system
⚫…..
⚫Facebook credentials being important now!
13
Fake customer service
accounts
14
Fake comments on popular
posts
15
Fake live streaming videos
16
Fake online discounts
17
Fake online surveys and
contests
18
Advertising / Marketing
Scam /
Phishing
Foursquare Spam: Fake Tip
Social reputation
20
Social reputation manipulation
21
Clickbaiting
22
# hijacking
23
# hijacking
24
Compromised account
25
Impersonation
26
Work from home scam
27
Thank you
pk@iiitd.ac.in
precog.iiitd.edu.in
fb/ponnurangam.kumaraguru

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