1. By
Inusa Sani Maijamaa & Bashir Idris

2.  Technology Provides Temporary Advantage
 All cutting-edge technology are no longer a
matter of monopoly.

3.  NOKIA
 SAMSUNG Vs APPLE

4.  Compressed Product & Processes Lifecycle
 Shortening the window for recouping from
the huge expenses associated with the
development of a given product
 Time to market is also a crucial factor in
business environment.

5. Organization with align business & It strategies
• Significant business returns
• Firm survival and success
• Add value to firm’s effectiveness
• Linkage among competitive strategies
• Information technologies and performance
• Reduce costs
• create new products and business solutions
• Create new way of working
Weiss & Anderson, (2004).

6. Organization without align business & It strategies
• Inability to invest IT dollars wisely
• Inability to gain credibility with the business
• Inability to provide proactive measures rather than
reactive services
• Inability to attract and retain appropriate business skills
• Inability to measure IT’s contribution to the business
• Inability to communicate strategies to employees and
link these strategies to budgets
Weiss & Anderson, (2004).

7.  Continental Airlines
 Customer loyalty has become crucial
 Call Miner from witness systems
 It records conversations and captures every keystroke
 mining the data to help craft marketing plans and shape overall
strategy
 Harris soon: use the system to drive business decisions

8. Thank
You