The document provides an overview and analysis of past, present, and future media trends in relation to the COVID-19 pandemic. In the past section (January 1 - March 11), media consumption was stable but the ad market was in recession. In the present section (March 12 - June 30), there have been major cancellations of events, restrictions on movement, and increases in media consumption such as TV and streaming. In the future section (July 1 - onwards), advertising recovery will depend on consumer confidence and movement, with Q3 taking a soft approach and Q4 recovery uncertain depending on societal return to normal.
Vol.11: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Media consumption changes in COVID QuarantineYuliya Buchak
The beginning of the quarantine in Ukraine and its consequences have influenced not only on the general consumer behavior but also on their media consumption. Havas Helia explores the state of the media market and presents a short overview for the first month of quarantine.
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
Vol.11: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Media consumption changes in COVID QuarantineYuliya Buchak
The beginning of the quarantine in Ukraine and its consequences have influenced not only on the general consumer behavior but also on their media consumption. Havas Helia explores the state of the media market and presents a short overview for the first month of quarantine.
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
COVID-19 // Media Consumption Report Vol.4 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.13: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.17: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Consumption Report Vol.2 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fifth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Volume of Ukraine TV commercial market is going to increase by 35-40% in 2017
Digital Market overview featuring recent launches and new Advertising possibilities
o Brand Lift can be used for analyzing effectiveness of TV advertising
o Vkontakte starts auto play video advertising
OOH, Print & Radio Markets demonstrate growth
Generation Z: Who are they? & Other up to date research results
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The third iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Ipsos MORI's July 2015 UK Political Monitor covers voting intention, views on the candidates to lead the UK Labour Party as wwell as likely future candidates to lead the UK Conservative Party and public attitudes to expansion of UK airport capacity. https://www.ipsos-mori.com/researchpublications/researcharchive.aspx?contenttype=Politicians+%26+Parties%3bPolitical+Monitor&datefield=published
Presentation by Samantha Bradshaw at the 2019 CMPF Summer School for Journalists and Media Practitioners - Covering Political Campaigns in the Age of Data, Algorithms & Artificial Intelligence
Share of Search and Market Share - Ben ShepherdBen Shepherd
Analysis into the relationship between share of search queries within a category and market share within this that category. Categories analysed - utilities, health insurance and automotive.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
COVID-19 // Media Consumption Report Vol.4 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.13: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.17: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Consumption Report Vol.2 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fifth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Volume of Ukraine TV commercial market is going to increase by 35-40% in 2017
Digital Market overview featuring recent launches and new Advertising possibilities
o Brand Lift can be used for analyzing effectiveness of TV advertising
o Vkontakte starts auto play video advertising
OOH, Print & Radio Markets demonstrate growth
Generation Z: Who are they? & Other up to date research results
COVID-19 // Media Consumption Report Vol.1 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The third iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Ipsos MORI's July 2015 UK Political Monitor covers voting intention, views on the candidates to lead the UK Labour Party as wwell as likely future candidates to lead the UK Conservative Party and public attitudes to expansion of UK airport capacity. https://www.ipsos-mori.com/researchpublications/researcharchive.aspx?contenttype=Politicians+%26+Parties%3bPolitical+Monitor&datefield=published
Presentation by Samantha Bradshaw at the 2019 CMPF Summer School for Journalists and Media Practitioners - Covering Political Campaigns in the Age of Data, Algorithms & Artificial Intelligence
Similar to Week 1 - Media Product Fundamentals (20)
Share of Search and Market Share - Ben ShepherdBen Shepherd
Analysis into the relationship between share of search queries within a category and market share within this that category. Categories analysed - utilities, health insurance and automotive.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
15 ideas and frameworks on the art of storytelling
Week 1 - Media Product Fundamentals
1. O N E S T E P A H E A D
Welcome
We will be starting the session at 12:30 EST.
There is no sound at the moment.
All participants will be muted throughout the session, so please use the
chat function in the bottom of the screen to communicate – private and public
messaging is available.
We will do our best to respond to questions in the session, but please feel
free to email onestepahead@cheproximity.com.au for any additional
information afterwards.
2. W H O I S P R E S E N T I N G ?
Presenter
Ben Shepherd
Chief Media Officer
4. O N E S T E P A H E A D
What we will be covering today
Past
Present
Future
The Comfortable Normalcy of a sluggish economy
Jan 1 - March 11
Alert > Alarmed to Alarmed > Alert
March 12 – June 30
Adjustment and Adapting
July 1 - onwards
6. “What’s going on in China?”
“Now Wuhan is in lockdown – WTF?”
The first Australian case
“What’s the fuss, isn’t it just like the flu?”
“I can’t get toilet paper – how crazy!”
“Work have asked us to work from home.”
“This is really serious … “
10. T H E M E O N E
Media consumption retained the same
main headlines as 2019
Continued growth
of SVOD.
TV consumption in decline. Digital remains ubiquitous.
1 2 3
11. T H E M E O N E
And like 2019, the ad market was in recession
across January and February
Source: Mumbrella, March 2020
19. Cancellations of events
Restrictions of movement
100-200% increase in Coronavirus search intent
Media consumption remained as normal
Foot traffic saw small immaterial declines
Alert not alarmed
Phase 2.1: March 12-16
21. Limited restrictions
Footy
Search interest declines
TV consumption up 10-20%
Foot traffic down 25-35%
Retail, automotive, discretionary categories all bracing
Alert or alarmed?
Phase 2.2: March 17-22
22.
23.
24. Morrison changed the tone 9pm Sunday 22 March
Footy gone
Search interest spikes
TV consumption up 10-20%
Foot traffic down 70%+
Road traffic down 30%+
Alarmed.
Phase 2.3: March 22-March 30
26. Source: Roy Morgan, April 2020
0
20
40
60
80
100
120
1 2 3 4 5 6 7 8 9 10 11 12 13
2020
March 8
27. 0
20
40
60
80
100
120
140
January February March April May June July August September October November December
Roy Morgan Consumer Confidence average by month – 2008/2009
2009 2008
Rudd stimulus 2009
We are here 2020
Lehman 2008 Auto bailout 2008
Bank bailout 2008
28. Centrelink search volume
Source: Google Analytics, April 2020
As economic reprocussions hit fast, Centrelink search volume had a one
day increase of 1000% on 22nd March, after steadily rising across March
30. A new world of considerations
Reduced movement
Increased home time
No travel/events/
shared experience
Confusion and uncertainty
Rise in unemployment
31. Reduced movement Media channel recalibration.
Increased TV consumption.
Many. advertising messages
seem incongruent.
Impact is affected.
Reduced discretionary spend.
Increased home time
No travel/events/
shared experience
Confusion and uncertainty
Rise in unemployment
A new world of considerations
32. • TV viewership is up across all demos.
• +35 much higher than -35.
• News programming is dominating.
• Programming production has been affected – huge
flow on affects to TV in H2.
• SVOD consumption so high its breaking the NBN.
• BVOD seeing high single digit increases since
increased social restrictions.
Video - headlines
33. Linear TV is increasing in terms of hourly consumption
Source: Oztam, March 2020
For 35+, an increase throughout the day and into the evening. Under 35’s remain
steady. This bucks years of downward trends on live viewing.
34. Netflix, Stan – Search Volume
Source: Google Analytics, April 2020
Last weekend saw Netflix reach its highest search volumes in the last 5 years in Australia. Stan has also
seen a 60-80% increase in search volume over the past month, as SVOD services capture an even greater
share of TV eyeballs.
0
20
40
60
80
100
120
3/3/20
4/3/20
5/3/20
6/3/20
7/3/20
8/3/20
9/3/20
10/3/20
11/3/20
12/3/20
13/3/20
14/3/20
15/3/20
16/3/20
17/3/20
18/3/20
19/3/20
20/3/20
21/3/20
22/3/20
23/3/20
24/3/20
25/3/20
26/3/20
27/3/20
28/3/20
29/3/20
30/3/20
31/3/20
1/4/20
netflix: (Australia) Stan: (Australia)
35. 9Now, 7Plus, Tenplay – Search Volume
Source: Google Analytics, April 2020
Queries for the main BVOD services are up and down – no clear trends evident in
search volume. However, Oztam VPM data shows 10-15% increases in BVOD usage.
0
20
40
60
80
100
120
3/3/20 4/3/20 5/3/20 6/3/20 7/3/20 8/3/20 9/3/20 10/3/2011/3/2012/3/2013/3/2014/3/2015/3/2016/3/2017/3/2018/3/2019/3/2020/3/2021/3/2022/3/2023/3/2024/3/2025/3/2026/3/2027/3/2028/3/2029/3/2030/3/2031/3/20 1/4/20
9Now: (Australia) 7Plus: (Australia) tenplay: (Australia)
36. BVOD sees 30% increase in 3 week period
Source: Oztam, April 2020
BVOD consumption as measured by Oztam increased dramatically week on week
from March 14 onwards.
37. • It’s a wait and watch situation for the next 3-6 months.
• Retail – impacted.
• Transit – impacted.
• Airport – impacted.
• Large Format – impacted.
• Street Furniture – impacted.
• Out of Home likely to go backwards 30% in CY20,
recover in 21
Out of Home - headlines
38. Train Timetable – Search Volume (90 days)
Source: Google Analytics, April 2020
Train timetable search volume an average was consistent from January to the start of March,
however it has dropped 75-85% since then as less and less people move about in public.
0
20
40
60
80
100
120
3/1/20
5/1/20
7/1/20
9/1/20
11/1/20
13/1/20
15/1/20
17/1/20
19/1/20
21/1/20
23/1/20
25/1/20
27/1/20
29/1/20
31/1/20
2/2/20
4/2/20
6/2/20
8/2/20
10/2/20
12/2/20
14/2/20
16/2/20
18/2/20
20/2/20
22/2/20
24/2/20
26/2/20
28/2/20
1/3/20
3/3/20
5/3/20
7/3/20
9/3/20
11/3/20
13/3/20
15/3/20
17/3/20
19/3/20
21/3/20
23/3/20
25/3/20
27/3/20
29/3/20
31/3/20
39. Westfield – Search Volume
Source: Google Analytics, April 2020
Search terms for the shopping centre operator ‘Westfield’ have also sharply dropped since
March 14 – down 65% to 1 April 2020.
0
20
40
60
80
100
120
3/3/20 4/3/20 5/3/20 6/3/20 7/3/20 8/3/20 9/3/20 10/3/20 11/3/20 12/3/20 13/3/20 14/3/20 15/3/20 16/3/20 17/3/20 18/3/20 19/3/20 20/3/20 21/3/20 22/3/20 23/3/20 24/3/20 25/3/20 26/3/20 27/3/20 28/3/20 29/3/20 30/3/20 31/3/20 1/4/20
40. City movement – Traffic density
Source: ABC News, from Google, April 2020
Search terms for the shopping centre operator ‘Westfield’ have also sharply dropped since
March 14 – down 65% to 1 April 2020.
Melbourne Sydney
41. City movement – reduction in activities
Source: ABC News, from Google, April 2020
All activities are seeing drops aside residential time spent – significant in retail, recreation and transit.
42. • Events are postponed for the foreseeable future.
• SITG and T20 WC planned for October.
• Concert, sports, exhibitions, arts, theatre – off indefinitely.
• Ripples of current activity will impact sponsorship and events
through to mid 2021.
Sponsorship/Events - headlines
43. • Traffic is up.
• Demand down.
• Suitability is a nuanced consideration.
• Connectivity/social platforms seeing much higher
engagement (on top of already high engagement)
Addressable/Biddable - headlines
44. “For the first time in
history, you’re probably
going to have the
highest point of media
usage in the history of
the United States and
the lowest point of
advertising in the US.”
45. • News is more important than ever.
• Digital is best suited to deliver in real time.
• Expect significant reduction in print advertising in C20 –
likely to be a survival challenge for the sector
Print - headlines
49. • Radio reporting consumption increases
• Spotify up approx. 15% according to company claims
• Podcasts continue to push mainstream.
• Audio likely to be an important source of companionship and
entertainment next 3 months.
Audio - headlines
52. Q420
Walk
Q121
Walk Fast
Q320
Crawl
• Advertising will recover in line with consumer
confidence as well as citizen movement. Both are
inter-dependant.
• Q3 will be softly softly approach … what to say,
when to say, how to say it, where to say it.
• Home based media will continue to be up
on normal levels – TV, SVOD, social media,
communications
• Ambient media will be dependent on citizen
movement.
• Advertising will continue to be tactical and
immediate demand driven.
• Q4 2019 was a big change in retail rhythm – Xmas
starting in October, retail peaking at Black Friday,
December seeing a pullback in advertising.
• Q4 is biggest advertising/media quarter for every
format – out of home, retail, cinema in particular
rely on this for their year.
• Q4 is really an unknown – all depends on how
much society returns to normal in terms of
movement, and in terms of appetite to purchase –
and how this impacts retail in particular.
• Media will keep being tactical – Q4 is tactical
generally, dominated by retail and CPG … all
leading up to key moments across November and
December.
• The tactical competition will be intense.
• Beginning of the bounce
55. Is it the role of advertisers to
fund the free media?
Who are the long term
beneficiaries of any
behavioural change? Non ad
funded media?
What channels and activities
don’t get turned back on?
