Research on the South African online population's views on digital advertising.

1. www.panelservicesafrica.co.za 1
Report information
SURVEY DESCRIPTION
Digital Advertising
SAMPLE n=309
FIELD WORK FROM 07. 03. 2016 TO 09. 03. 2016 (3 DAYS)

2. www.panelservicesafrica.co.za 2
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile
internet searches, social media:
BASE SIZE: 309
70%
23%
6% 2%
Almost all the time
Quite frequently
Occasionally
Not at all

3. www.panelservicesafrica.co.za
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile
internet searches, social media:
BASE SIZE: 309
92
123
36 34
8 9
1
6
0
20
40
60
80
100
120
140
Male Female
Almost all the time
Quite frequently
Occasionally
Not at all
3

4. www.panelservicesafrica.co.za 4
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile
internet searches, social media:
BASE SIZE: 309
55
82
61
1717
25
19
98
4 3 22 3 2 0
0
10
20
30
40
50
60
70
80
90
age group - 18-24 age group - 25-34 age group - 35-49 age group - 50+
Almost all the
time
Quite
frequently
Occasionally
Not at all

5. www.panelservicesafrica.co.za 5
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile
internet searches, social media:
BASE SIZE: 309
49
36
88
42
15
10
23 22
7
4 3 32 0
3 2
0
10
20
30
40
50
60
70
80
90
100
province - WC province - KZN province - GP province - Other
Almost all the
time
Quite
frequently
Occasionally
Not at all

6. www.panelservicesafrica.co.za
Survey report
In an average week for social/recreation I engage in digital activities such as Email,
Google, mobile internet searches, social media:
BASE SIZE: 309
63%
29%
7% 1%
Almost all the time
Quite frequently
Occasionally
Not at all
6

7. www.panelservicesafrica.co.za 7
Survey report
In an average week for social/recreation I engage in digital activities such as Email, Google,
mobile internet searches, social media:
BASE SIZE: 309
83
111
42
48
11 12
1 1
0
20
40
60
80
100
120
Male Female
Almost all the
time
Quite
frequently
Occasionally
Not at all

8. www.panelservicesafrica.co.za 8
Survey report
In an average week for social/recreation I engage in digital activities such as Email, Google,
mobile internet searches, social media:
BASE SIZE: 309
55
77
50
12
19
30 30
11
7 7
4 5
1 0 1 0
0
10
20
30
40
50
60
70
80
90
age group - 18-24 age group - 25-34 age group - 35-49 age group - 50+
Almost all the
time
Quite
frequently
Occasionally
Not at all

9. www.panelservicesafrica.co.za 9
Survey report
In an average week for social/recreation I engage in digital activities such as Email, Google,
mobile internet searches, social media:
BASE SIZE: 309
1 0 1 0
5
2
8 8
21
12
38
19
46
36
70
42
0
10
20
30
40
50
60
70
80
province - WC province - KZN province - GP province - Other
Not at all
Occasionally
Quite
frequently
Almost all the
time

10. www.panelservicesafrica.co.za
Survey report
I have noticed adverts, special offers or other communication while engaging in digital
activities:
BASE SIZE: 309
47%
37%
15%
1%
Almost all the time
Quite frequently
Occasionally
Not at all
10

11. www.panelservicesafrica.co.za 13
01.
Survey report
Q3
I have noticed adverts, special offers or other communication while engaging in digital
activities:
REPORT FILTER (309)
63
82
52
63
21
25
1 2
0
10
20
30
40
50
60
70
80
90
gender - Male gender - Female
Almost all the time
Quite frequently
Occasionally
Not at all

12. www.panelservicesafrica.co.za 14
01.
Survey report
Q3
I have noticed adverts, special offers or other communication while engaging in digital
activities:
REPORT FILTER (309)
41
52
45
7
27
48
25
1514 13 14
5
0 1 1 1
0
10
20
30
40
50
60
age 18-24 age 25-34 age 35-49 age 50+
Almost all the time
Quite frequently
Occasionally
Not at all

13. www.panelservicesafrica.co.za 15
01.
Survey report
Q3
I have noticed adverts, special offers or other communication while engaging in digital
activities:
REPORT FILTER (309)
29
22
59
35
31
23
38
23
12
5
18
11
1 0 2 0
0
10
20
30
40
50
60
70
province - WC province - KZN province - GP province -
Other
Almost all the time
Quite frequently
Occasionally
Not at all

14. www.panelservicesafrica.co.za 16
01.
Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while
engaging in digital activities:
REPORT FILTER (309)
48%
25%
16%
11%
Occasionally
Quite frequently
Almost all the time
Not at all

15. www.panelservicesafrica.co.za 17
01.
Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while
engaging in digital activities:
REPORT FILTER (309)
69
80
32
44
18
31
18 17
0
10
20
30
40
50
60
70
80
90
gender - Male gender - Female
Occasionally
Quite frequently
Almost all the time
Not at all

16. www.panelservicesafrica.co.za 18
01.
Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while
engaging in digital activities:
REPORT FILTER (309)
37
53
38
21
23
30
19
4
14
18
16
1
8
13 12
2
0
10
20
30
40
50
60
age 18-24 age 25-34 age 35-49 age 50+
Occasionally
Quite frequently
Almost all the time
Not at all

17. www.panelservicesafrica.co.za 19
01.
Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while
engaging in digital activities:
REPORT FILTER (309)
43
20
53
33
15 14
30
17
7
12
20
10
8
4
14
9
0
10
20
30
40
50
60
province - WC province - KZN province - GP province -
Other
Occasionally
Quite frequently
Almost all the time
Not at all

18. www.panelservicesafrica.co.za 20
01.
Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media
(newspaper/magazine/TV/radio):
REPORT FILTER (309)
69%
31%
Yes
No

19. www.panelservicesafrica.co.za 21
01.
Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media
(newspaper/magazine/TV/radio):
REPORT FILTER (309)
95
119
42
53
0
20
40
60
80
100
120
140
gender - Male gender - Female
Yes
No

20. www.panelservicesafrica.co.za 22
01.
Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media
(newspaper/magazine/TV/radio):
REPORT FILTER (309)
65
71 73
64
35
29 27
36
0
10
20
30
40
50
60
70
80
90
100
age group - 18-24 age group - 25-34 age group - 35-49 age group - 50+
Yes
No

21. www.panelservicesafrica.co.za 23
01.
Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media
(newspaper/magazine/TV/radio):
REPORT FILTER (309)
49
38
79
48
24
12
38
21
0
10
20
30
40
50
60
70
80
90
province - WC province - KZN province - GP province - Other
Yes
No