This document discusses the present and future of Maemo digital marketing. It provides a brief history of Maemo from 2005-2007. The goals are to set a new benchmark for Nokia digital marketing, create a fresh software experience approach, and build a collaborative marketing platform. The challenge is to create value for the Maemo community. Currently, the platform launched with over 3 million visitors in the first 24 hours and 10 million visitors from August 27 to September 15, 2009. Maemo Select highlights applications from the Ovi Store and community. Future challenges include ensuring collaboration between Nokia and the community, as Maemo's identity relies on being a strong community. A marketing brainstorm meeting is proposed to improve maemo.org and maemo.

1. Present and Future of
Maemo Digital Marketing

2. Jussi Mäkinen
Marketing Manager, Lead Users, Nokia
@luovanto
jussi.h.makinen@nokia.com

3. Isko Salminen
Lead Technical Architect, Activeark Ltd.
@isko
isko.salminen@activeark.com

4. HISTORY

5. 2005
2005
2006
2006
2007

6. GOALS
1. Set a new benchmark for Nokia digital marketing
2. Create a fresh approach to software experience product marketing
3. Start building a collaborative marketing platform that creates
value for the community

7. THE CHALLENGE
How to create value for the Maemo community

8. PRESENT

9. THE PLATFORM

10. LAUNCH
First 24 hours
3 milj. visitors
10 milj. pageviews
From August 27 to September 15, 2009
10 milj. visitors
33 milj. pageviews

11. MAEMO SELECT

12. WHAT?
SELECTion of the best content from the Ovi Store
(coming soon..) & Maemo community
Create value for the community & developers

13. HOW?
Sync with maemo.org API
Star applications
Community feedback

14. LAUNCHED TODAY

15. FUTURE

16. NEXT CHALLENGE
NEXT CHALLENGE
Maemo product marketing can only succeed if there’s a true
collaboration between the community and Nokia
Maemo as identity & brand is only as strong as it is as a community.
Maemo is not about technology, it’s about the human factor, doing
cool things together and having fun while at it.

17. MARKETING BRAINSTORM
BRAINSTORM CHALLENGE
How do we make maemo.org and maemo.nokia.com to work
better together?
How can we do the best possible job to promote applications and
the people behind them?
http://maemo.org/community/brainstorm/

19. THANK YOU!
Jussi Mäkinen, @luovanto Isko Salminen, @isko