Crescendus™ | Making Marketing Programs Matter
Most Marketing Programs are all about activities and they usually lose focus concerning their company's central strategic goals. Here, we list how to bring back marketing programs to relevance and highlight some of the following issues-
1. Linking to Strategy
2. Learning Tradeoffs
3. Dynamic Experimentation of Hypothesis
4. Soliciting Feedback
5. Quantifying ROI
We believe that this presentation will be relevant for all Sales & Marketing departments at all companies (B2B or B2C). In addition, CEOs and CFOs may also use this presentation to have an open dialogue with Marketing regarding their expectations and how to streamline things between tangible and intangible metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
Scaling Customer Success: Strategies for Account Segmentation Webinar SlidesAmity
Effective strategy in a SaaS business often means offering different service levels to different customer segments. However, it is often not obvious where to draw the lines. What are the right criteria to use for segmentation? What are the types of services to offer? How to organize to delivery these services economically?
Ed Powers and Joshua Robitaille will share their lessons learned developing the segmentation strategy used at SurveyGizmo today.
Customer Success Webinar Series: How Automation is revolutionizing Customer S...Gainsight
As companies grow they inevitably have multiple customer segments to manage. The truth is, not all customers should be treated the same. A Customer Success strategy that scales uses technology to extend the reach of the Customer Success team in a way that still drives value for the customer. Embracing automation and 1:Many strategies is becoming a cornerstone of any mature Customer Success strategy.
Customer success has revolutionized businesses in every industry, but what does customer success look like for the Ad-Tech industry? Join Ganesh Subramanian (Client Strategy, Gainsight) and Greg McLaughlin (Sr. Director of Business Operaitons , Appnexus) for this 60 minute webinar discussing:
PulseCheck2016 How we make customer success a company-wide priorityGainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
Scaling Customer Success: Strategies for Account Segmentation Webinar SlidesAmity
Effective strategy in a SaaS business often means offering different service levels to different customer segments. However, it is often not obvious where to draw the lines. What are the right criteria to use for segmentation? What are the types of services to offer? How to organize to delivery these services economically?
Ed Powers and Joshua Robitaille will share their lessons learned developing the segmentation strategy used at SurveyGizmo today.
Customer Success Webinar Series: How Automation is revolutionizing Customer S...Gainsight
As companies grow they inevitably have multiple customer segments to manage. The truth is, not all customers should be treated the same. A Customer Success strategy that scales uses technology to extend the reach of the Customer Success team in a way that still drives value for the customer. Embracing automation and 1:Many strategies is becoming a cornerstone of any mature Customer Success strategy.
Customer success has revolutionized businesses in every industry, but what does customer success look like for the Ad-Tech industry? Join Ganesh Subramanian (Client Strategy, Gainsight) and Greg McLaughlin (Sr. Director of Business Operaitons , Appnexus) for this 60 minute webinar discussing:
PulseCheck2016 How we make customer success a company-wide priorityGainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
Hiring: Structuring and Recruiting A Customer Success Team to ScaleGainsight
Speakers:
Tomasz Tunguz, Partner at Redpoint Ventures
Mike McKee, SVP, Services and Customer Success at Rapid 7
Boaz Maor, Head of Global Customer Success at Intel Mashery
Presented at Pulse Conference 2015.
Create achievable marketing goals with our visually appealing ready to use Agile Marketing Powerpoint Presentation Slides. Showcase key principles of agile marketing using agile methodology PPT visuals. The professionally designed scrum marketing PowerPoint complete deck contains content ready templates such as Agile marketing introduction, how does it work, outline, values, role of agile marketing team, agile marketing process, value proposition, manifesto, agile approach to marketing, key pieces of implementation, sprints, stand-up meetings, board to track project progress, teamwork, benefits, etc. Additional slides like our team, comparison, financial, about us, dashboard, location, post-it notes, our mission, mind map, Venn, our target, stacked bar, clustered bar, pie chart, area chart and thank you slide, etc can help in simplifying your work. You’ll find all the PPT slides fully customizable and easy to edit. Download agile sales to increase the speed, quality, flexibility, and effectiveness of the marketing department. Cut down the intervals with our Agile Marketing Powerpoint Presentation Slides. Be able to ensure fewer gaps.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Download the guide @ http://www.demandmetric.com/content/getting-started-agile-marketing
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Agile marketing is an optimised approach to people, processes and tools in marketing planning and execution, in response to changing customer behaviour and market trends. It provides a way to add, remove and/or modify marketing targets, strategies and tactics on an ongoing basis. Agile marketing centres on a change in business mind-set from the traditional marketing structure to a more flexible (agile) structure that has been so successful in the information technology industry. It champions data-driven marketing decision making, with an emphasis on value creation from a customer’s perspective. Every member of the agile marketing team must embrace the core values of the agile methodology in order to facilitate this shift in mind-set and support the successful completion of the team’s activities and the achievement of the team’s objectives
PulseCheck2016 How we manage reviews, references, and advocacyGainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
PulseCheck 2016 | How we built new customer success organizational structure...Gainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Crescendus™ | B2B Business Development
This presentation will be relevant for CEOs, Board of Directors, Private Equity & Venture Capital firms that want to grow their business using Business Development in B2B markets.
Crescendus™ | Government Solutions
This presentation will relevant for Managers & Business Executives who are struggling to keep up with government regulations and understanding its impact on their businesses.
Here, we propose the following consulting solutions to assist businesses of all sizes-
1. Government Regulatory Intelligence & Insights
2. Linking Regulations to Business Impact
_______________________
Request our Services:
contact@crescendus.com
Hiring: Structuring and Recruiting A Customer Success Team to ScaleGainsight
Speakers:
Tomasz Tunguz, Partner at Redpoint Ventures
Mike McKee, SVP, Services and Customer Success at Rapid 7
Boaz Maor, Head of Global Customer Success at Intel Mashery
Presented at Pulse Conference 2015.
Create achievable marketing goals with our visually appealing ready to use Agile Marketing Powerpoint Presentation Slides. Showcase key principles of agile marketing using agile methodology PPT visuals. The professionally designed scrum marketing PowerPoint complete deck contains content ready templates such as Agile marketing introduction, how does it work, outline, values, role of agile marketing team, agile marketing process, value proposition, manifesto, agile approach to marketing, key pieces of implementation, sprints, stand-up meetings, board to track project progress, teamwork, benefits, etc. Additional slides like our team, comparison, financial, about us, dashboard, location, post-it notes, our mission, mind map, Venn, our target, stacked bar, clustered bar, pie chart, area chart and thank you slide, etc can help in simplifying your work. You’ll find all the PPT slides fully customizable and easy to edit. Download agile sales to increase the speed, quality, flexibility, and effectiveness of the marketing department. Cut down the intervals with our Agile Marketing Powerpoint Presentation Slides. Be able to ensure fewer gaps.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Download the guide @ http://www.demandmetric.com/content/getting-started-agile-marketing
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Agile marketing is an optimised approach to people, processes and tools in marketing planning and execution, in response to changing customer behaviour and market trends. It provides a way to add, remove and/or modify marketing targets, strategies and tactics on an ongoing basis. Agile marketing centres on a change in business mind-set from the traditional marketing structure to a more flexible (agile) structure that has been so successful in the information technology industry. It champions data-driven marketing decision making, with an emphasis on value creation from a customer’s perspective. Every member of the agile marketing team must embrace the core values of the agile methodology in order to facilitate this shift in mind-set and support the successful completion of the team’s activities and the achievement of the team’s objectives
PulseCheck2016 How we manage reviews, references, and advocacyGainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
PulseCheck 2016 | How we built new customer success organizational structure...Gainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Crescendus™ | B2B Business Development
This presentation will be relevant for CEOs, Board of Directors, Private Equity & Venture Capital firms that want to grow their business using Business Development in B2B markets.
Crescendus™ | Government Solutions
This presentation will relevant for Managers & Business Executives who are struggling to keep up with government regulations and understanding its impact on their businesses.
Here, we propose the following consulting solutions to assist businesses of all sizes-
1. Government Regulatory Intelligence & Insights
2. Linking Regulations to Business Impact
_______________________
Request our Services:
contact@crescendus.com
This presentation on unified experience marks the celebration of World Usability Day, 2013. Delivering consistent and seamless experiences is imperative for businesses today. This is more so in the digital, mobile, agile and social times, that we are living in today.
Manometer P/T Mantooth ist ein kabelloses digitales Manometer zur Kontrolle und Messung von Drücken und Temperaturen von Kälte- und Klimaanlagen. Die Daten werden durch Bluetooth Anschluss auf Smartphones oder Tablets übertragen
Se buscan meme-periodistas | Ipmark - Nov '16AftershareTV
En plena transformación digital de los medios, surge un nuevo perfil profesional como respuesta a la constante lucha por el clic: el meme-periodista. Descúbrelo en la entrevista a Iván de Cristobal, Managing Director de Aftershare.TV, en Ipmark.
Avaliação trienal de estudantes entre 15 anos e três meses (completos) e 16 anos e 2 meses (completos) no início do período de aplicação da avaliação matriculados a partir da 7º série/ano.
Ruiu o último bastião da moralidade no brasil, o supremo tribunal federalFernando Alcoforado
A decisão do Supremo Tribunal Federal que manteve Renan Calheiros na presidência do Senado Federal fez ruir o último bastião da ética e da moralidade das instituições políticas do Brasil porque representou o ápice da deterioração das instituições políticas do Brasil. O próprio ministro do Supremo Tribunal Federal Luís Roberto Barroso afirmou à imprensa que é inadmissível o descumprimento de uma ordem judicial considerando-o golpe de estado ou desobediência civil. A manutenção de Renan Calheiros na presidência do Senado representa um atentado contra a contra a ordem jurídica do País e a vontade popular que na manifestação do dia 04/12 exigiu o “fora Renan”. O Supremo Tribunal Federal se integra, desta forma, ao lamaçal do Poder Executivo e do Poder Legislativo. Com a desmoralização do STF, fica aberto, de hoje em diante, o precedente de não se respeitar decisões judiciais sob a forma de liminar ou não.
The WOMMA Influencer Guidebook is a practitioner’s resource intended to address the needs of the association membership.This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite taking into context not only how much the digital and social landscape has
changed, but also the nuance and sophistication of the now ubiquitous practice of influencer marketing.
trnd is a proud member of the WOMMA since 2006.
There are many brilliant designers in the graphic design industry, but it's hard to find women role models to aspire to. These women are not only insightful about their craft, they clearly have a firm grasp on what design thinking truly means.
SyScan360 - Stefan Esser - OS X El Capitan sinking the S\H/IPStefan Esser
With the release of OS X El Capitan Apple has introduced a new protection to the OS X kernel called System Integrity Protection (SIP). The purpose of this new mitigation is to lock down the system from attackers who have already gained root access.
In the first part of this session we will elaborate what exactly SIP tries to protect against and how its features are implemented and integrated into the kernel. In the second part of this presentation we will then dive into obvious shortcomings of this implementation and discuss design weaknesses and actual bugs that allow to bypass it. All weaknesses will be demoed to the audience.
Ruxcon 2014 - Stefan Esser - iOS8 Containers, Sandboxes and EntitlementsStefan Esser
iOS 8 specific security talk given at Ruxcon 2014 security conference. Includes description of kernel vulnerability used to break KASLR in Pangu 7.1 + TAIG 8.1.1 jailbreaks.
Platforms for the Internet of Food & FarmCor Verdouw
Role and vision IoF2020 on platforms. Working Group 2 of the Digitising European Industry meeting on digital industrial platforms in Brussels, Smart Agriculture session, December 8th 2016
2017 digital engagement webinar marketing360 - gelb consultingEndeavor Management
This presentation highlights things every healthcare marketer should know about how to measure healthcare marketing ROI, how to design a healthcare marketing dashboard the right way, and what’s possible in today’s digital age.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Introduction to Integrated Marketing Solutions (IMS)IMS
IMS is a leader in providing innovative solutions that ignite brand performance.
We are a seasoned team of Solutionists with the experience and expertise to improve the performance of brands and brand teams.
We simplify the process of developing solutions that matter. We bring proven methods and deep expertise to help clients tackle challenges in key areas that are essential to brand performance: Strategy, Activation, Transformation and Advisory Services.
We welcome you to take a few moments to learn more about our firm.
How to Align Marketing Campaign Plans and Budgets with SiriusDecisionsAllocadia Software
Learn how marketing organizations are improving their marketing planning and budgeting processes using The SiriusDecisions Campaign Framework and Allocadia Software for better alignment.
What you'll learn:
1) How The Campaign Framework works. Identify key components of B2B marketing campaigns and deliver advanced marketing planning concepts
2) How to Align your Marketing Budgeting Strategy & Programs. Connect your corporate goals to your marketing programs and campaigns
3) How to Manage your Marketing Investments & Budgets using marketing budgeting software. Define budget targets, release and re-allocate marketing funds
Learn more at www.allocadia.com.
Starting with MDF programs, we'll identify the key challenges and highlight success criteria of traditional incentives. From there, we'll drill into why it's not just necessary, but imperative, that your incentive programs evolve beyond historical funding programs to the “new world” of channel incentives.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
“You can download this product from SlideTeam.net”
Showcase your proficiency in business communications and gain the client’s attention by using our topic-specific Marketing Strategy Proposal PowerPoint Presentation Slides. Explain the proficiency that your company holds in business communication, marketing factors, and advertisements that help your clientele in increasing brand awareness in different geographies. Illustrate the customized plans that your business offers like product development, market research, branding, online and offline advertising, public relations, and content marketing. Use this presentation template to portray your project summary, problem statement, proposed solutions, proposed channels for marketing, marketing approach, marketing project timeframe, future action metrics, client testimonials, payments terms, etc. With the aid of our reliable marketing plan proposal PPT theme, you can impress your clients by focusing on different strategies your workforce use for a successful product launch in the market. State the advantages your clients will get from these marketing plans offered by your company. Bring the attention of your business clients to your proposal by describing the various advanced services along with their communication methods to approach different segments in the market. Employ this creatively designed target market proposal PowerPoint presentation template and throw some light on your online and offline marketing strategies that include social media, webinar, e-mail, online conferences, online advertising, blogs, networking, speaking, meetings, print publications, trade shows, print advertising, etc. Use this PPT template to elaborate on the various analytical tools your company provides for measuring and assessing results. This information will help in landing more customers. Take the assistance of our interactive market strategy proposal PowerPoint graphic to illustrate your planning, execution, and evaluation program that gives your business partners more clarity about discovery, creation, pre-motion, live fundraising, post-campaign, and analysis of the product. You can download our ready-to-use market planning proposal PPT theme to create a positive impact on your prospects that turn into clients. https://bit.ly/3FIJiNY
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.