Gentian uses the latest machine learning and satellite imagery to map and monitor biodiversity and urban green spaces. Their unique ground truth data allows highly accurate training of algorithms. Their services provide baseline measurements and support decision making for organizations. Their goal is to become the leading provider of GIS mapping for biodiversity and vegetation condition detection, building a comprehensive dataset on environmental issues.

1. Gentian: A fresh way
to look at nature

2. We don’t appreciate what we’re
losing.
Fewer than 15% of species on
earth have been catalogued.
We
need
something
new
40% of the world’s plant species
are at risk of extinction.

3. This tired square
is the cutting edge
of data-driven
ecology.

4. Satellite imagery:
Prices are falling and accuracy is increasing
Coverage of remote, non-contiguous, inaccessible spaces on any scale
On-ground measurement:
Our unique ground truthing data sets allows us to train
our machine learning algorithms quickly and with a
very high rate of accuracy.
Hyperspectral images:
Highly resolution images with multispectral colour bands allow accurate
measurement of habitat types and biodiversity, e.g. identification of plant
species, vegetation condition monitoring, etc.

5. Prevalence in Gentian Data:
Moderate(15% decline in
observations since 2010)
Croton lechleri:
Source: 2016 Observation
Conservation Status:
Unassessed
We combine the latest machine learning technology and satellite
optical imagery to create disruptive new services to enhance and
support natural resources and green urban spaces.
Gentian : Understanding
our world through AI and
Earth Observation

6. Kick off
• We started with controlled environments: green roofs, and other sources of
urban biodiversity data which we were able to develop thanks to our highly
detailed on-ground data collection.
• European Space Agency funding for proof-of-concept.
• Early uptake of our green roof detection and retrofit services by a number of
local authorities and private actors, creating an immediate revenue stream.

7. Where we are
• Pre-commercial development phase - “Product to Market fit”
• Our algorithms are easily transferable to a wide range of applications
• Gentian enables organisations to get a baseline of their urban green factor,
habitat types or biodiversity measurements
• Our data supports urban planning and development, decision and policy-
making, insurance pricing, monitoring and evaluation.
• Diversify into other areas: agriculture, environmental protection, biosolar
retrofits, rainwater runoff, carbon sequestration.

8. Where we’re going
• Industry leader for GIS mapping for biodiversity, vegetation condition, habitat type with
special unique selling point of urban green infrastructure detection.
• Build a comprehensive dataset of information on biodiversity, species prevalence, areas at
risk, environmental damage.
• Explore new business cases: military/legal applications, pharmaceutical potential,
standardised E&M, science based targets, sustainability metrics.
• Disrupt the market with innovative new services based on satellite data.

9. Our Team
Dusty (Co-Founder) (Ecology)
Leading expert on green infrastructure.
President of the European Federation of Green
Roof and Walls Associations, UK policy expert on
biodiveristy.
Gary (Co-Founder)
Ecologist. Member of Chartered Institute of
Ecologies. Advisor to government and businesses.
Karen Day (Managing Director) (Business)
MSc Carbon Management & Economics
Experienced in the delivery of large scale projects
12 years experience working with satellite data,
data fusion, business development.
Karl (Co-Founder)
Cyber Security Export and Entrepreneur.
Expert in machine learning and neural
networking.
Thomas (Technical Director) (Satelites)
Senior engineer with Airbus with extensive
experience working with and building satellites
MSc Climate Change and Emissions Management