Website design essentials
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The document outlines 5 essential elements for website design: navigation, leading the eye, typography, clarity, and search engine optimization (SEO). Good navigation ensures users can easily find content through primary/secondary navigation, links, and search. Leading the eye guides users' attention on each page. Typography impacts the user experience through appropriate font, size, spacing and effects. Clarity prioritizes simplicity over complexity to avoid an overwhelming amount of visuals or information. SEO involves practices like alt text for images and effective page titles and headers to help users find the site.
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Website design essentials
- 1. Website Design Essentials: 5 Must-Haves
- 2. Website Design Essentials: 5 Must-Haves
- 3. • Navigation. • This pertains to how people will get around on your site. You can’t make them work for it, and you want all of your content to be readily available. Good navigation is the answer. Use primary navigation, secondary navigation, text menus, internal links, search boxes and breadcrumbs wisely throughout your site to ensure your site visitors can easily find what they are looking for.
- 4. • Leading the eye. • In addition to navigating through the site, you must also help visitors determine how to focus their attention on each page. You must “lead the eye,” so to speak, by strategically applying weighting, placement, positioning, spacing, and highlighting techniques to guide your visitors from areas of primary importance to supporting, or secondary, areas.
- 5. • Typography. • The type and size of font you use will greatly impact the user experience, and will go a long way in creating the impression you want (or even one you don’t want, if you are not careful). Additionally, you must consider line spacing, text effects, line length, paragraph size, and emphasis (italics and bold) when placing your typography.
- 6. • Clarity. • While it may be tempting to pack your website with all the neat graphics and informative content you can, it is more important that your site visitors can easily ascertain what is on your page. Keep in mind that simplicity is almost always preferable over complexity when it comes to web design, and that too many visuals (and/or too much information) could end up looking like nothing more than a jumbled mess to your site visitors.
- 7. • Search engine optimization (SEO). • Your site is no good if others can’t find it on the web. When it comes to website design, good SEO practices include using alt text for images, no-following outbound links that are irrelevant to the site, and labeling page titles and headers effectively.
- 8. Don’t skimp when it comes to building your brand. Contact the experienced professionals at Fumra Media to handle all of your logo and web marketing needs. We can be reached at : info@fumra.com www.fumra.com