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  1. 1. Florence + The Machine<br />website<br />
  2. 2. How is it effective?<br />Picture of Florence is typical of Indie genre – pensive, indifferent, etc<br />Music player – to draw in new potential fans? Also adds interactivity<br />Chance to sign up for website – feelings of closeness with Florence – fans can feel as though they are her friends? EXCLUSIVE CLUB<br />Interactivity – also new potential fans can be drawn in<br />Lungs – a theme that runs in her album cover also – familiarity<br />UNIQUE – could link to her voice? powerful<br />News & Blog – feel closer to artistsense of pride for artist’s accomplishments<br />Pinboard/Corkboard/Noticeboard effect<br />Links to other pages on website are clearly accessible<br />
  3. 3. Links on the homepage<br />Clear links – relevant to album cover, etc<br />Tags – popular, most accessed. Makes it easier to find what you are looking for, as well as things associated with Florence<br />
  4. 4. News of her accomplishments<br />(Reasons why you should listen to her?)<br />Feelings of pride – close to her, may have attended same places? News of her accomplishments reaffirms why you should listen to her and attracts new listeners<br />Award shows that she is a recognised and accomplished artist<br />
  5. 5. Chances for interactivity<br />Extended experience<br />Opportunity to become ‘part of Florence’ maybe gain access to exclusive news and features?<br />Opportunities to listen and watch<br />