Drop by the SLALOM booth to enter to win a Parrot AR Drone 2.0 Elite Edition drone. The document provides information about an opportunity to win a drone by visiting a booth.

2. WIN a Drone
Drop by the SLALOM
booth and enter to WIN!
Parrot
AR Drone 2.0
Elite Edition

3. 




Age of the Customer: Data is Dead, Long Live Data

5. • Ford
• Boeing
• Sears
• GE
• Wal-Mart
• P&G
• Toyota
• UPS
• Google
• Comcast
• Capital One
• Amazon
• Amazon
• Tesla
• Uber
• Nike

6. 25%
sharing
Customers
are more
likely to
share bad
news than
good
- Gartner
66%
service
Customers
willing to spend
more with
companies that
provide superior
service
- SAP
74% of consumers rely on social
networks to guide purchase decisions

8. VCs invested $25.2
billion
Categories range from native
advertising, to SEO, to analytics
Employ 300K people
Spend to grow 10X in the
next 10 years*
51% of companies using 21
or more marketing
technologies**
“The ROI of Tag Management Report, 2015 Edition,” from Econsultancy and Tealium

9. 



Customer
Attitudinal
Behavioral
Activity
Channel
Lifestyle
Attitudes
Beliefs
Preferences
Interests
Age
Gender
Income
Education
Location/Region
Open
Click
View
Like, Post, Reply
Call
Mobile
Email
Display
Social
Web
Direct Mail
In-store
Call Center
Share of wallet
Products Purchased
Purchase Value
Offers/Discounts Used
Marketing
Responsiveness
Web behaviors
Web sources
Searches
Abandoned carts
Products browsed
Reductive

12. con·text
ˈkäntekst/
noun: context; plural noun: contexts
The circumstances that form the
setting for an event, statement, or idea,
and in terms of which it can be fully
understood and assessed.

13. Traditional
• What were total
gross sales for
product line A
during Q1 of
2015?
Near-Time
• In the last 20
minutes, have
paid banners or
paid inline feed
ads produced
higher click-
through?
Real-Time
• How many
customers are
currently within 2
miles of our retail
geo-fences that
have opted-in to
mobile alerts?

14. Data Warehouse Data Lake

16. Often, API data is only
available as a sliding
window
Facebook provides two
weeks of back-data for
common feeds and 30-
days for topic feeds
Hedge your context-bets
storing raw API responses in bulk storage prior to
processing

20. 

