The tips & tricks of SEO are always transforming based on the combination of current search behavior and our ever-changing technology and trends. As a leader in your business, you want to make sure to stay ahead of the game and not get bogged down in the mix of myths vs. realities about SEO. What are some of the SEO myths you can finally discount? Do you sometimes feel like there is so much information that you become unsure about which resouces to trust, and what you should do first? SEO revolves around evaluation, hypotheses, data, performance and strategy. Join us to learn more about the real numbers that drive SEO performance, and the misleading myths that you can cast away! In Webmarketing123's webinar, The Myth & Math About SEO, you'll discover: - The top myths that are circling the web today about SEO - The truths behind these myths - The real numbers that measure SEO performance - The tools you can start using today to plan your goals

1. SEO Webinar:
The Myth & Math about SEO
Thanks for joining us. We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Toll: +1 (484) 589-1011
Access Code: 242-582-135

2. Today’s Webinar
• Will the webinar be recorded and can I get a copy?
- Yes. Please email seo@webmarketing123.com.
• Want to tweet or follow us?
- Use hashtag #WM123
- Follow @webmarketing123
- Follow @TravisLowSEO
• Want to learn more?
- Contact us for a free site analysis. Details at end of webinar.
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3. Myth vs. Truth
There are various myths about SEO out there –
How do you know what to believe?
1 Know your trusted resources
2 Stay up to date with the latest SEO news
• Search Engine Land: http://searchengineland.com/
• SEOmoz: http://www.seomoz.org/
• Search Engine Roundtable: http://www.seroundtable.com/
3 Understand your competitors are thinking about this too
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4. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

5. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

6. 1 Inbound Links
Myth:
All links are equal.
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7. 1 Inbound Links
Truth:
All links are NOT the same in value.
Develop natural, relevant inbound links over time:
• Do not use reciprocal links. Google knows these are easy, fast links to create.
• There is a key difference between 1-way (good) and reciprocal links (bad)
• Create high quality links from different reputable sources
o Directories, Articles, Syndications, Press Release sites, Blogs
• Build ~ 30-50 inbound links/month
• Don’t get penalized by the search engines!
#WM123

8. 1 Inbound Links
Math Behind the Truth:
• Tool to Use: Google Webmaster Tools
o See which links are going to your site
o Run a ranking report to check on
keyword performance
• Reciprocal links are useless;
they do not help and can only hurt
• Best Practices:
o Create links within your rich content
o Create anchor text
o Create links out of keywords
o Create links from outside sources, serving as relevant reference to your site
#WM123

9. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

10. 2 Website Content
Myth:
Your site content should be packed with keywords.
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11. 2 Website Content
Truth:
Your content should be developed naturally, with a focus on
only a few keywords per page.
Create a well-developed home for your keywords in site content:
• “Stuffing” keywords is not helpful to your visitors,
Google, or to your website’s keyword ranks
Google spiders, or to your visitors
• To sustain a positive, easy-to-use interface,
you can employ a dropdown on the page
Ex: Salesforce
o Include more instances of your keyword
o Allows for more content that Google will
crawl, while preserving the page experience
#WM123

12. 2 Website Content
Math Behind the Truth:
• Tool to Use: Your website pages, source code
• Naturally written copy builds SEO strength, and is a favorite to Google spiders
• Best Practices:
o Implement unique, routinely updated, keyword-rich 300 – 500 words per page
o Include 2-3 instances of a keyword on each page of your site for optimal results
o Google spiders don’t spend much time
crawling content in the meta tags anymore
#WM123

13. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

14. 3 Keywords
Myth:
You should focus on a few general keywords to rank #1 on.
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15. 3 Keywords
Truth:
Broad keywords are very competitive and will get you less
qualified traffic.
Target unique keywords and keyword phrases to distinguish your
product / service:
• Today, the percentage of long-tail search traffic is increasing (close to 70%)
• Use the “drill up” method instead of “drill down”
o Optimize from Specific/Exact  Broad
• Not all traffic is good traffic
o Qualified visitors are the key
o Average Time on Site
o Bounce Rate
o Page Visits
• Don’t miss the boat by optimizing on broad keywords first – big mistake!
#WM123

16. 3 Keywords
Math Behind the Truth:
• Tool to Use: Google External
Keyword Tool
• Long-tail keywords are best to
start with, then move up to broader
terms
• Best Practices:
o Long-tail keywords will bring
more qualified traffic to your site
o Closely analyze the trends
in page visits, bounce rate,
and average time on site
#WM123

17. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

18. 4 SEO Results
Myth:
I can expect results from my SEO strategy within 1 month.
**Food for Thought**
How long would it take you to memorize a report, fully understand it, and file it
correctly in an incredibly large database?
#WM123

19. 4 SEO Results
Truth:
SEO work is never finished.
Turnaround time to see real results is about 3-6 months.
Google is always learning and the world is always changing:
• Your competitors are creating new
content and links (new products, services,
updates). This can affect your results!
• Google likes to read new content and
come back for more visits to learn your
full site “theme”
• Your goal should be to consistently
improve qualified traffic to your site and
grow your conversion rates
#WM123

20. 4 SEO Results
Math Behind the Truth:
• Tool to Use: Google Analytics
• In your Analytics, you can interpret you goal health and measurable data
• Best Practices:
o Identify your trends
o Focus in on your wins
o Investigate your weak spots
o Make hypotheses
o Take action
#WM123

21. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

22. 5 Long Term Sustainment
Myth:
SEO is a project that has a starting and ending point.
#WM123

23. 5 Long Term Sustainment
Truth:
To become the king of your castle and
maintain your standing with the search engines,
you need to keep SEO going.
#WM123

24. 5 Long Term Sustainment
Math Behind the Truth:
• Tool to Use: Website cache
• In your cache, the date and time that
Google last crawled your site is recorded
• Best Practices:
o Google visits your site generally once
a week
o Google needs time to absorb
information
about your site
o Your competitors are doing the same
thing - thus, improvements in
your ranking movement will take time
o SEO is a natural process
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25. Key Takeaways
1 Myth – There are many myths out there that can be misleading.
Truth – It is important to demystify the false beliefs in order to get
2
real results.
Math – Take advantage of the tools and knowledge you have
3 at your fingertips (most of it free!) to give you the insight you
need to move forward and closer to achieving online success.
#WM123

26. Contact us for a Free Site Analysis
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
- Search Engine Friendliness Report: crawl-ability analysis of your
site
Please contact:
seo@webmarketing123.com
#WM123

27. Thank You!