[Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Save

•

0 likes•588 views

Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book. Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents. Check out “The Great American Vacation Study: How Travelers Seek, Shop and Save” webinar slides to take a deep dive into how to disrupt their consumers’ paths to purchase and, ultimately, get travelers to book more with you. Download the full report at: parago.com/report/great-american-vacation-study.

Marketing

webinar: the great american vacation study

in summary
• cash beats credits: drive more conversion with a cash back offer
• $25 is the ‘magic’ amount to convert online profiles
• free checked bags are #1 airline offer: leverage for packages
and hotel, too!
• check your loyalty: most travel 2-3Xs per year. Transactional
promotions are more effective
30

questions?
contact us for:
• smart travel incentive design & flawless fulfillment
• additional data and cross-tabs
• any questions I didn’t answer
Theresa Wabler
VP, Global Marketing
theresa.wabler@parago.com
972.538.3902
www.parago.com
31

Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years. As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before. Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media. Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of: A background to social media Key social media tactics and techniques Social media advertising and background Targeting option on social Performance of social media vs. traditional media

9. Glen Davies and Hayley Stansfield, Online Media Relations and PR Managers ...

Blueclaw

[Accommodation Marketing] Today's Socially Inspired Traveller

Digital Visitor

Travel decision making is emotional. How a place makes us feel plays a large part in likelihood to visit. But it isn’t exclusively destination that’s driven by emotion; our emotional response to accommodation is also important and frequent. In a marketplace where emotion is key, visual stimulation and inspiration is key to influencing traveller decision making. And, as Google’s Travel Study unearthed, most of us ‘begin researching online’ before deciding ‘where or how… to travel’. Predicted to top 2.9 billion users by 2020, social media represents a large portion of that digital audience, making it a key source of inspiration for many. This week, Managing Director at Digital Visitor, Anthony Rawlins, took to the stage at the prestigious Association of Serviced Apartment Providers (ASAP) Conference in London. In his presentation, he discussed the ‘socially inspired traveller’ and how serviced apartment providers can use social media to engage visitors emotionally across channels. Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of: The importance of emotion in travel decision making How emotion is tied into choice of accommodation The part digital and social currently plays in decision making Specific examples on social media and Facebook Social media advertising and background Performance of social media vs. traditional media

Pitch Presentation

Madison Mead

Digital Travel Summit

TravelStartups.co

Step-by-Step Market Destinations

Alex Rudie

PR / CSR / Digital / Awareness Campaign Hafez Birthday (20th Mehr / 12th Oct) Presenting Hafez Poems to our clients Via Loyal drivers Clients should open the envelope and read the poem. If they like and they want, they should take a photo of the card and their trip screenshot and send to our Instagram account. After verifying the photos and trips there will be discount codes for clients and gift for drivers as well. Cost effective, Loyalty and awareness. - taxi maxim iran

Michael morrow prudential indonesia breakout leading market

Muh Bahrum

TripScopeKatelyn O'Shaughnessy

Optimizing GDS Hotel Distribution

Abacus International

Crowd Connected - The future of digital engagement at live events

Mark Maydon

Using Latitude Festival 2016 as a case study, Crowd Connected demonstrate how weaving the digital through the physical can enhance customer experience, augmenting an attendee’s journey through a live event. With particular focus on in-app messages, Crowd Connected powered personalised guidance to an attendee’s hand via contextualised communications combining both time and location. Includes ground-breaking new techniques for analysing attendee behaviour via granular measurement of messages – for any notification that recommends an action, track whether the recipient acted on it.

The great american vacation study how travelers seek shop and save

parago

Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book. Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents. Get "The Great American Vacation Study: How Travelers Seek, Shop and Save" report now to take a deep dive into how to disrupt their consumers' paths to purchase and, ultimately, get travelers to book more with you.

E-travelsummit 2014

MareRedactie.nl

Stephen Taylor's (Sojern) presentation at Mumbrella's Travel Marketing Summit

Ruperta Daher

Leisure Breaks sharedJoel Brandon-Bravo

How Hotels can Survive Another Economic Downturn with Digital Marketing

RezStream

The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the quickest results possible. In this webinar, we’ll share proven strategies used by top companies to successfully navigate through a downturn and thrive after it. • Why hotels should focus on marketing rather than price cuts • How value-added packages can add to your profits • Why customer service matters even more in hard times This webinar will help you discover great ideas on why to focus more on marketing than price cuts, and why value-added packages boost profits, and how giving attention to customer service can help you survive the recession.

Leisure Hotel Booking Preferences & Deals

Joel Brandon-Bravo

Al Merschen - CRM

NCE Tourism - Fjord Norway

Stephen Taylor's (Sojern) presentation at Mumbrella's Travel Marketing Summit

Ruperta Daher

Impact of Distribution on Vacation Rentals

LeisureLink

Destination management: Experience is the end-game.

Rodney Payne

Do the sums: travel reviews + data analysis = better experiences

Kevin May

The data from travel reviews is powerful stuff; not only for hoteliers who want to manage their hotel’s reputation, but also for destinations, OTAs, metasearch players and other travel websites. Data-driven intelligence helps personalize the user experience and inspire travelers’ decisions using wisdom and insights from other travelers. This FREE webinar by Tnooz and TrustYou will outline the impact of reviews and big data on the travel industry and discuss what this means for your business in 2014. Webinar presenters are: Alan Young, SVP marketing and strategic partnerships, TrustYou Brian Payea, head of industry relations, TripAdvisor Donna Quadri-Felitti, clinical associate prof of hospitality and tourism management at NY University, Tisch Center for Hospitality, Tourism, and Sports Management Kevin May, editor and moderator, Tnooz Gene Quinn, CEO and producer, Tnooz

What's hot

How To Successfully Onboard New Subscribers To Your Nonprofit E-Newsletter

Bloomerang

Quem Vai? - Get Together. Collect Memories.

Gabriel Bogo

5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery

NetSquared Vancouver

DDTT11: Hans Willemse - 21-01-20

Webanalisten .nl

What's Now and What's Next in Destination MarketingVictoria Isley

Social Gamification: A Review of SunCitySpeaks 2013

Ryan Thompson

Hafez day-report

Morteza Ebrahimi

Michael morrow prudential indonesia breakout leading market

Muh Bahrum

TripScopeKatelyn O'Shaughnessy

Optimizing GDS Hotel Distribution

Abacus International

Crowd Connected - The future of digital engagement at live events

Mark Maydon

What's hot (11)

How To Successfully Onboard New Subscribers To Your Nonprofit E-Newsletter

Quem Vai? - Get Together. Collect Memories.

5 Ways to Boost Email Engagement Through Personalization with Megan McCaffery

DDTT11: Hans Willemse - 21-01-20

What's Now and What's Next in Destination Marketing

Social Gamification: A Review of SunCitySpeaks 2013

Hafez day-report

Michael morrow prudential indonesia breakout leading market

TripScope

Optimizing GDS Hotel Distribution

Crowd Connected - The future of digital engagement at live events

Similar to [Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Save

The great american vacation study how travelers seek shop and save

parago

Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book. Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents. Get "The Great American Vacation Study: How Travelers Seek, Shop and Save" report now to take a deep dive into how to disrupt their consumers' paths to purchase and, ultimately, get travelers to book more with you.

E-travelsummit 2014

MareRedactie.nl

Stephen Taylor's (Sojern) presentation at Mumbrella's Travel Marketing Summit

Ruperta Daher

Leisure Breaks sharedJoel Brandon-Bravo

How Hotels can Survive Another Economic Downturn with Digital Marketing

RezStream

Leisure Hotel Booking Preferences & Deals

Joel Brandon-Bravo

Al Merschen - CRM

NCE Tourism - Fjord Norway

Stephen Taylor's (Sojern) presentation at Mumbrella's Travel Marketing Summit

Ruperta Daher

Impact of Distribution on Vacation Rentals

LeisureLink

Destination management: Experience is the end-game.

Rodney Payne

Do the sums: travel reviews + data analysis = better experiences

Kevin May

Caterer Digital Summit - Deal or No Deal

Joel Brandon-Bravo

How to Use Reviews to Craft Your Story and Drive Bookings

Leonardo

Online Bookings Research

Nancy Huang

Mijn sunweb+ e travel summitTradeTracker.com

Mijn sunweb+ e travel summitE-Ventual

My Travel Club Business PlanJon Hussey

Travel club presentation_finalJon Hussey

Stephen Taylor's (Sojern) presentation at Mumbrella Travel Marketing Summit

Ruperta Daher

8 Ways to Increase Revenue at Your Independent Hotel.pdf

RezStream

In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue. Join rezStream for a journey and learn: • What we optimize for Google • How we improve search engine visibility • The results we’ve driven with Facebook • Why we focus on direct bookings first • Tips that help with guest communication • Key ways to streamline guests’ operations

Similar to [Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Save (20)

The great american vacation study how travelers seek shop and save

E-travelsummit 2014

Stephen Taylor's (Sojern) presentation at Mumbrella's Travel Marketing Summit

Leisure Breaks shared

How Hotels can Survive Another Economic Downturn with Digital Marketing

Leisure Hotel Booking Preferences & Deals

Al Merschen - CRM

Stephen Taylor's (Sojern) presentation at Mumbrella's Travel Marketing Summit

Impact of Distribution on Vacation Rentals

Destination management: Experience is the end-game.

Do the sums: travel reviews + data analysis = better experiences

Caterer Digital Summit - Deal or No Deal

How to Use Reviews to Craft Your Story and Drive Bookings

Online Bookings Research

Mijn sunweb+ e travel summit

My Travel Club Business Plan

Travel club presentation_final

Stephen Taylor's (Sojern) presentation at Mumbrella Travel Marketing Summit

8 Ways to Increase Revenue at Your Independent Hotel.pdf

More from parago

shine the spotlight on energy-efficiency incentives

parago

In a recent national consumer study, we explored awareness of and attitudes about energy-efficient products and incentives. The good news? Awareness of these products is very high. However, the more interesting insight is that 53% of shoppers are not aware of the associated rebates or incentives. For today’s deal-seeking consumers, these money-saving offers could strongly affect their purchasing decisions and, in the long run, their energy consumption habits, too.

more effective channel incentives

parago

BOPIS & BISBO will propel retail into orbit

parago

As the popularity of shopping apps and showrooming rise, retailers continue to face unfamiliar challenges. But for those willing to venture into uncharted territory, the opportunities for success in the new retail landscape are huge. According to this latest parago research report, shoppers are more than eager to BOPIS (Buy Online, Pickup In Store), BISBO (Buy In Store, Buy Online) and adopt other desirable behaviors when presented with the right offers at the right time. According to our findings: • the top 2 reasons shoppers buy online are convenience and price • 64% of shoppers already BOPIS • 82% of shoppers would BOPIS for a $10 rebate on a $50 purchase • 61% of shoppers would BISBO within 2 weeks if a $10 rebate doubles to $20 on a $35+ purchase

[Infographic] Turn up Demand Response: Educate and Incent Energy Consumers

parago

Need for Speed: Disrupting the Omni-channel

parago

In this research study, we explored today’s omni-channel path-to-purchase. Across 11 different retail categories, we asked consumers how they research and identify the best deals. Our research revealed: • exactly how short the path-to-purchase is today • the best offers that disrupt the omni-channel • how to create a sense of urgency that triggers more sales • product propensity to be purchased in the omni-channel • preferred omni-channel research resources by product

2014 Channel Strategy: Simplicity Drives Success

parago

We are pleased to present the parago 2014 channel strategy report. We’ve proven that the channel is alive and well, but there are important opportunities to consider in the next 12 months. In particular, our research reveals that simplification is a valuable differentiator in a complex and hard-to-use channel ecosystem. This research study reveals key insights related to partners, incentives, the cloud and reporting for 2014. See our data for small, medium and large vendor channel strategies, including: • the key initiative is identifying and recruiting new partners • that top financial focus is shifting to recurring revenue incentives • 3 of 4 vendors will add new sales enablement tools • only 1 in 10 vendors gets more than 90% of revenue from the cloud parago: channel simplified We simplify channel complexities through better insights & flexible technology. At parago, we deliver channel incentives, marketing, and partner relationship management for more than 20 channel clients with 3 million partners worldwide.

2013 Shopper Reward Preference Study: People Prefer Prepaid

parago

In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights. More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act. Key findings from the research include:  Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.  People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.  Prepaid wins across every industry: - 2x more car buyers prefer a $200 prepaid card than a $250 instant discount. - 62% of replacement tire purchasers prefer a cash reward on a prepaid card. - 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward. - For hotels, a prepaid card reward is 4x more powerful than 50% off a third night. - 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option). About parago parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.

Let's make a deal

parago

parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit. parago creates engaging solutions that inspire actions & impact results As the most comprehensive single-source provider of incentives and engagement, we deliver $2 billion in rewards to 50 million people worldwide each year using our advanced technology. Our relentless focus on innovation drives better results, making us the smart choice. • consumer rebates & promotions • employee rewards & recognition • sales & channel management • energy efficiency incentives

Time is Money: Customer Acquisition Research

parago

parago creates engaging solutions that inspire actions & impact results As the most comprehensive single-source provider of incentives and engagement, we deliver $2 billion in rewards to 50 million people worldwide each year using our advanced technology. Our relentless focus on innovation drives better results, making us the smart choice. • consumer rebates & promotions • employee rewards & recognition • sales & channel management • energy efficiency incentives

More from parago (9)

shine the spotlight on energy-efficiency incentives

more effective channel incentives

BOPIS & BISBO will propel retail into orbit

[Infographic] Turn up Demand Response: Educate and Incent Energy Consumers

Need for Speed: Disrupting the Omni-channel

2014 Channel Strategy: Simplicity Drives Success

2013 Shopper Reward Preference Study: People Prefer Prepaid

Let's make a deal

Time is Money: Customer Acquisition Research

Recently uploaded

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

My Personal Brand Exploration by Mariano

marianooscos

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

SEO as the Backbone of Digital Marketing

Felipe Bazon

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How

DMF Portfolio Piece Smart Goals - Artist Management.docx

De-risk Your Digital Evolution - Hannah Grap

Core Web Vitals SEO Workshop - improve your performance [pdf]

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

My Personal Brand Exploration by Mariano

May 2024 - VBOUT Partners Meeting Group Session

Digital Strategy Master Class - Andrew Rupert

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

SEO as the Backbone of Digital Marketing

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Marketing as a Primary Revenue Driver - Lee Levitt

How to Use AI to Write a High-Quality Article that Ranks

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...