Crowd Connected - The future of digital engagement at live events
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Using Latitude Festival 2016 as a case study, Crowd Connected demonstrate how weaving the digital through the physical can enhance customer experience, augmenting an attendee’s journey through a live event. With particular focus on in-app messages, Crowd Connected powered personalised guidance to an attendee’s hand via contextualised communications combining both time and location. Includes ground-breaking new techniques for analysing attendee behaviour via granular measurement of messages – for any notification that recommends an action, track whether the recipient acted on it.
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Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
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- 1. The future of digital engagement at live events James Cobb Founder & CEO 9 November 2016 Event Tech Live
- 2. The role of digital is to support and enhance the live experience
- 3. • Information • Discovery • Advice
- 6. Latitude
- 9. LBS & Beacons are not contextual
- 11. Context is difficult More data is needed
- 12. Our solution for EE relied simply on location No wifi No beacons
- 13. Complete location data ▼ Activity timeline ▼ Context
- 15. • In a location • Arriving at • In during… • Not in • Never been
- 16. recommends: Take a journey through the history of reggae...Head to the Sunrise Arena now for David Rodigan playing at 00:30-3:00 • Relevant • Useful • Timely
- 20. Latitude
- 21. For our best targeted message 28% of recipients did actually see the recommended act and therefore will have found the message relevant
- 22. The best targeted messages showed an uplift of 7x
- 23. Over 25% of recipients found messages highly relevant
- 24. Over 20% found the message valuable actually changing their behaviour e.g. discovering new acts
- 25. Had the 2nd highest engagement amongst all brands 54% were aware of EE’s participation with the festival
- 26. We’re very pleased with the results from the Crowd Connected integration in our mobile app.“We wereable toenhancetheexperience of our Latitude Festival goers with highlytailored, targetedmessaging and location specific triggering.