Impact of Distribution on Vacation Rentals
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3 C'S of Change for Vacation Rentals Presented at RezFest 2015 by MichaelC@LeisureLink.com
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Impact of Distribution on Vacation Rentals
- 1. 1 The Game is Changing for Property Managers!
- 2. 2 The Impact of Distribution on Vacation Rentals
- 3. 3 What Every Property Manager Wants Remains the Same: 90% Occupancy Year-Round Owners that Them Direct Bookings
- 4. 4 The 3 C’s of Change
- 5. 5 The 3 C’s of Change - Cost
- 6. 6 Traditional Advertising “Traditional advertising doesn’t work anymore. People haven’t stopped buying things, but how and why they buy those things have changed.”
- 7. 7 v Paid Ads are Gaining Ground
- 8. 8 … and the Cost of Adwords is Increasing Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 26% across 9 major industry categories between the first quarters of 2012 and 2014.
- 9. 9 Opportunity Costs – What are you missing out on?
- 10. 10 The 3 C’s of Change - Competition
- 12. 12 15 Uncles March July Owners Filling Their Calendar with their “Aunts and Uncles”
- 13. 13 Guests Avoiding the Property Manager
- 14. 14 Competing with Other PMC’s
- 15. 15 Competing with Other Properties
- 16. 16 The 3 C’s of Change - Complexity
- 17. 17 Vacation Rentals E-commerce – Evolving
- 18. 18 You Cannot Only Be On One Channel! Consumer Survey: When you are ready to purchase travel, what sites do you usually go to? 0% 5% 10% 15% 20% 25% 30% 35% Source: Deutsche Bank Proprietary Survey: 100+ respondents
- 19. 19 Staying on Page 1 is HARD Like AdWords or Pay-Per-Click… It’s not set and forget!
- 20. 20 Congratulations, you now have 1 unit loaded ! Managing Multiple Channels is Difficult ContentContent Content Content Content Content • Sign Contracts • Load Content • Load Rates • Load Inventory • Manage pre- booking inquiries • Manage pre-stay changes • Monthly reconciliation Content 3 Bedroom Home in Orlando
- 21. 21 Speed is Key KEEP CALM BECAUSE THE ONLY CONSTANT IN LIFE IS CHANGE
- 22. 22 The 3 C’s of Change – The Solution
- 23. 23
- 24. 24 Distribution Channels Online Travel Agencies and Tour Operators Global Distribution Systems (GDS) Vacation Rental Channels 1 Contract 80 Million Online Visitors Per Month
- 25. 25 • One contract • Pull content, rates, and availability from PMS • LeisureLink manage pre-booking inquiries • LeisureLink manages pre-stay modifications • LeisureLink manages monthly reconciliation and payments More Network, Not More Work 3 Bedroom Mountain Chalet Content/Rates/Inventory/Availability/Accounting
- 26. 26 Tools for Supply and Demand of Dynamic Pricing
- 27. 27 Tools for Revenue Management
- 28. 28 LeisureLink Is The Game Changer 26% annual growth in bookings from existing properties on the platform (YoY) 6% ADR growth 20% occupancy growth Results from base We grow bookings And reduce effort 297% increase in revenue 52% increase in gross bookings 33% lift during slow season 425% year-over-year revenue increase “LeisureLink delivered the advantage we needed to maximize our online revenues without increasing the burden of additional overhead.” – Jodi Boughton, Director of Inventory Management, Vacation Internationale
- 29. 29 The Proof Over $1bn in bookings delivered to vacation property managers since 2007 Airbnb, Expedia, and Booking.com’s #1 global vacation rental partner The first partner to be certified and deliver bookings on Airbnb and Villas.com (Booking.com) 100,000+ units in North America on the platform
- 30. 30 LeisureLink.com Schedule a Demo Today!