The document is a presentation by Joel Brandon-Bravo, UK MD of Travelzoo, at a hotel marketing conference in June 2014. The presentation discusses survey results about what travelers think they want versus what they actually book, and provides case studies showing how small changes to hotel deal pricing, structure, and descriptions can significantly impact bookings. Key findings include that a £20 price increase can reduce room nights sold by 90%, and removing amenities from deals, like dinner, reduces performance if alternatives are not nearby. The presentation concludes by discussing how cross-selling additional services like spa treatments, meals, and alcohol can increase total spend.
The document discusses flash sales and local deals, noting that they provide opportunities for businesses but also risks like overselling and lack of profitability. It provides examples of restaurants, spas, and other businesses that have tried flash sales deals with mixed results. While some see increased new customers and sales, others find it difficult to earn a profit after discounts or to convert new customers into repeat business. Selection of the right deal terms and audience is advised to help make flash sales more effective.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
TripAdvisor is reinventing itself to better meet the needs of today's travelers. It aims to expand its community of travelers, businesses, and friends. It will create new ways for users to generate and share travel recommendations through reviews, articles, videos and other content. TripAdvisor also wants to make these recommendations discoverable to users when and where they need inspiration. This will help influence travelers throughout their path to purchase, from the inspiration phase where destinations are considered, to the shopping phase where places to stay are researched, through to the decision phase when bookings are made. Businesses should focus on engaging with travelers across these phases by telling their stories with photos and videos, collecting reviews to keep conversations alive, and optim
Final Approved Best Western Way _Fall 2016_Oct 25.2016Courtney McCurry
Best Western is celebrating its 70th anniversary in 2016, having grown from a handful of motels founded by M.K. Guertin in 1946 to a global brand with over 4,100 hotels in more than 100 countries. The theme of the anniversary, "It's a New Dawn," reflects Best Western's continued evolution and success over 70 years. Recent initiatives like the brand refresh and new hotel brands Executive Residency, Vīb, and GLō signal an exciting future. Best Western's story is one of individuality, evolution, and achieving what once seemed impossible through the dedication of its members worldwide.
Trend manifestations for the gambling industry.
If you keep these links handy they will give access to some general but category specific trend manifestations. Feel free to use them as you see fit and get in touch if there is something more specific we can help with. Our paid for services exist on separate, exclusive web sites.
Resource – The Tumbler Edition: Updated weekly, browse through for a list of manifestations in key topical areas that are indicators for where these things might be headed in that category: http://crayonworks.tumblr.com/
Resource – Manifestation Decks: Updated monthly; mini case studies written up for the most interesting links we find.
Crayon Works
Ph: 0044 7515428006
http://crayon-works.com/
Follow us on: https://twitter.com/CrayonWorks
Tumblr: http://crayonworks.tumblr.com/
Look at what we've been up too.... http://www.facebook.com/media/set/?set=a.286923111429764.66484.181029885352421&type=3
The great american vacation study how travelers seek shop and saveparago
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Get "The Great American Vacation Study: How Travelers Seek, Shop and Save" report now to take a deep dive into how to disrupt their consumers' paths to purchase and, ultimately, get travelers to book more with you.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
The document discusses flash sales and local deals, noting that they provide opportunities for businesses but also risks like overselling and lack of profitability. It provides examples of restaurants, spas, and other businesses that have tried flash sales deals with mixed results. While some see increased new customers and sales, others find it difficult to earn a profit after discounts or to convert new customers into repeat business. Selection of the right deal terms and audience is advised to help make flash sales more effective.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
TripAdvisor is reinventing itself to better meet the needs of today's travelers. It aims to expand its community of travelers, businesses, and friends. It will create new ways for users to generate and share travel recommendations through reviews, articles, videos and other content. TripAdvisor also wants to make these recommendations discoverable to users when and where they need inspiration. This will help influence travelers throughout their path to purchase, from the inspiration phase where destinations are considered, to the shopping phase where places to stay are researched, through to the decision phase when bookings are made. Businesses should focus on engaging with travelers across these phases by telling their stories with photos and videos, collecting reviews to keep conversations alive, and optim
Final Approved Best Western Way _Fall 2016_Oct 25.2016Courtney McCurry
Best Western is celebrating its 70th anniversary in 2016, having grown from a handful of motels founded by M.K. Guertin in 1946 to a global brand with over 4,100 hotels in more than 100 countries. The theme of the anniversary, "It's a New Dawn," reflects Best Western's continued evolution and success over 70 years. Recent initiatives like the brand refresh and new hotel brands Executive Residency, Vīb, and GLō signal an exciting future. Best Western's story is one of individuality, evolution, and achieving what once seemed impossible through the dedication of its members worldwide.
Trend manifestations for the gambling industry.
If you keep these links handy they will give access to some general but category specific trend manifestations. Feel free to use them as you see fit and get in touch if there is something more specific we can help with. Our paid for services exist on separate, exclusive web sites.
Resource – The Tumbler Edition: Updated weekly, browse through for a list of manifestations in key topical areas that are indicators for where these things might be headed in that category: http://crayonworks.tumblr.com/
Resource – Manifestation Decks: Updated monthly; mini case studies written up for the most interesting links we find.
Crayon Works
Ph: 0044 7515428006
http://crayon-works.com/
Follow us on: https://twitter.com/CrayonWorks
Tumblr: http://crayonworks.tumblr.com/
Look at what we've been up too.... http://www.facebook.com/media/set/?set=a.286923111429764.66484.181029885352421&type=3
The great american vacation study how travelers seek shop and saveparago
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Get "The Great American Vacation Study: How Travelers Seek, Shop and Save" report now to take a deep dive into how to disrupt their consumers' paths to purchase and, ultimately, get travelers to book more with you.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
Facebook & Instagram: An Audience Targeting MasterclassArival
The social media and advertising giants Facebook and Instagram are only becoming more and more important to trip planning – and thus travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.
LifeStyle Traveling is a proposed new television network focused on travel. It will feature shows about traveling with kids, sports destinations, budget travel, hidden destinations, reality shows about travel, and travel documentaries. The network aims to attract new viewers while retaining current audiences. It will promote travel that aligns with viewers' interests through creative programming. Initial advertising will feature trailers on networks like VH1, MTV, and Nickelodeon to generate interest. The goal is to bring in more revenue through increased viewership and competitive sponsorships that complement the travel-focused content.
The Solvang Conference & Visitors Bureau thanked the Mayor and City Council for funding that supports tourism in Solvang. The Bureau's mission is to boost Solvang's economy through tourism. It promotes Solvang through its website, social media, publications, and events like Taste of Solvang. The Bureau also brings tour groups and journalists to Solvang on familiarization trips. Its marketing efforts have increased tourism and supported nearly 1,000 local jobs.
The document outlines a full digital strategy for the W hotel brand to increase awareness, consideration, and loyalty among young travelers aged 20-34. It recommends establishing presences on social media platforms like Facebook, Twitter, Flickr, YouTube, and Pinterest to engage customers and drive word of mouth referrals. It also suggests blogging, mobile apps, online travel site promotions, and analytics to track performance and referrals. The total monthly budget proposed is around $50,000.
The document describes HolidayIQ.com's CentreStage advertising program. CentreStage provides highly targeted advertising to hotels on HolidayIQ.com's website and mobile platforms. It allows hotels to advertise to travellers researching destinations in the next 3 months. This increases visibility for hotels on destination pages, competitor pages, and their own hotel page. It also provides opportunities for direct bookings, bookings through travel agents, and generating new reviews which boosts rankings. CentreStage aims to uplift brand visibility, reputation, and bookings across all channels with this targeted advertising for hotels.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
The document summarizes the business opportunity and compensation model of YTB Marketing. It describes how representatives can earn commissions from sales to customers they refer to buy travel websites, as well as residual income from the ongoing sales of representatives in their referral network. It highlights some success stories of representatives earning large bonuses or incomes. It argues that the timing is right to join YTB as it is in the hyper-growth phase but still relatively unknown.
The document outlines a marketing campaign for the W Hotel brand, targeting business travelers and vacationers ages 20-55. It allocates $170,000 across internet, interactive, and traditional marketing channels like Google AdWords, blogs, videos, and contests to drive traffic and increase sales of hotel rooms, entertainment, and other products. The goal is to establish the W Hotel as the most sophisticated and renowned hotel worldwide through search engine optimization, search engine marketing, and other tactics.
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Bill Allen, President of TIAO, gave a presentation on how tourism businesses can outsmart their competition without outspending them. He discussed defining the target market, creating a memorable experience for visitors, expanding products and seasons, and stretching promotional dollars. New media and understanding who the real competition is were also covered. The EnAbling Change project was introduced, which provides training to tourism businesses on customer service standards under Ontario's AODA accessibility laws.
This document summarizes Justin Reid's presentation about TripAdvisor and tourism in Moray Speyside, Scotland. Some key points:
- TripAdvisor is the world's largest travel site with over 500 million reviews. Moray receives over 2 million unique visitors annually on TripAdvisor.
- Reviews have great power for hotels, restaurants and attractions. Over 80% of travelers refer to reviews before booking.
- Data shows attractions in Moray outperform the global average on TripAdvisor, similar to places like Dublin and Amsterdam. The Irish and American markets especially like attractions in Moray.
- Reid recommends businesses in Moray claim their TripAdvisor listing, post high quality photos,
Four Star Hospitality is experiencing a shift in marketing as consumers now use social media for buying decisions in real time. Properties that do not quickly adapt to this new open dialogue run the risk of marginalizing their brands. The document discusses how Four Star Hospitality can leverage social media to better connect with consumers and succeed in today's economy. It notes that while most Four Star properties still rely on outdated advertising models, social media now accounts for most buying signals, so utilizing various social media tools can empower brands and allow properties to directly converse with customers.
W Hotels uses various digital strategies to engage customers and promote its luxury brand. These include maintaining an informative website, active social media presences on Twitter and Facebook, and a mobile app that allows customers to check in and access photos. The brand also operates an online store to sell W Hotels merchandise. Through these channels, W Hotels aims to tell its story of design, music and fashion trends in order to attract potential customers who share these interests. It also provides event information, playlists and loyalty programs to enhance the customer experience and convey exclusivity.
Makalah ini membahas tentang cyber crime dengan metode phising. Secara singkat, dibahas tentang pengertian cyber crime dan phising, bagaimana cara kerja phising untuk mencuri data pribadi pengguna, serta peranan hukum dalam mencegah tindakan phising.
Getting personal - Tailoring the travel customer's experienceJoel Brandon-Bravo
The document discusses two key trends driving change at Travelzoo: mobile and localization/personalization. It notes that the shift from desktop to mobile has changed everything, and describes Travelzoo's behavioral modeling of US members to improve targeting and personalization. It also references launching new direct booking deals and learning from approaches in fashion and social media to better deliver personalized travel experiences.
I share the results of surveys of Travelzoo UK's subscribers on their booking patters and preferences, what they want to see in a hotel package. I delve into how important are add ons like breakfast and upgrades vs free wifi and alcohol. Finally I share case studies of Travelzoo offers so you can see how to craft offers which will resonate with the leisure traveller.
This document provides an overview of SAP HR configuration. It discusses creating personnel areas, subareas, and payroll areas. It covers maintaining infotypes, forms of address, education types, and other reference data. Number assignment and object types are configured. Integration is set up between personnel administration, organizational management, and other modules. Master and transactional data impacts of the configurations are noted. The document aims to guide the reader through many of the key HR configuration steps at a high level.
Joel Brandon-Bravo, Managing Director of Travelzoo UK, discusses principles for driving innovation and business growth at Travelzoo. He outlines four principles: 1) create a framework for innovation; 2) look to the future and use data; 3) listen to customers and use data; and 4) develop the team. Examples provided include growing the audience across platforms, enhancing products, launching new offerings like hotel deals and gifting based on customer data, and hiring the best people.
Media audio pembelajaran adalah media yang mengandalkan indra pendengaran untuk menyampaikan pesan pendidikan dan dapat digunakan guru untuk memperjelas penyampaian materi, meningkatkan motivasi belajar siswa, dan menciptakan suasana pembelajaran yang lebih interaktif.
Facebook & Instagram: An Audience Targeting MasterclassArival
The social media and advertising giants Facebook and Instagram are only becoming more and more important to trip planning – and thus travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.
LifeStyle Traveling is a proposed new television network focused on travel. It will feature shows about traveling with kids, sports destinations, budget travel, hidden destinations, reality shows about travel, and travel documentaries. The network aims to attract new viewers while retaining current audiences. It will promote travel that aligns with viewers' interests through creative programming. Initial advertising will feature trailers on networks like VH1, MTV, and Nickelodeon to generate interest. The goal is to bring in more revenue through increased viewership and competitive sponsorships that complement the travel-focused content.
The Solvang Conference & Visitors Bureau thanked the Mayor and City Council for funding that supports tourism in Solvang. The Bureau's mission is to boost Solvang's economy through tourism. It promotes Solvang through its website, social media, publications, and events like Taste of Solvang. The Bureau also brings tour groups and journalists to Solvang on familiarization trips. Its marketing efforts have increased tourism and supported nearly 1,000 local jobs.
The document outlines a full digital strategy for the W hotel brand to increase awareness, consideration, and loyalty among young travelers aged 20-34. It recommends establishing presences on social media platforms like Facebook, Twitter, Flickr, YouTube, and Pinterest to engage customers and drive word of mouth referrals. It also suggests blogging, mobile apps, online travel site promotions, and analytics to track performance and referrals. The total monthly budget proposed is around $50,000.
The document describes HolidayIQ.com's CentreStage advertising program. CentreStage provides highly targeted advertising to hotels on HolidayIQ.com's website and mobile platforms. It allows hotels to advertise to travellers researching destinations in the next 3 months. This increases visibility for hotels on destination pages, competitor pages, and their own hotel page. It also provides opportunities for direct bookings, bookings through travel agents, and generating new reviews which boosts rankings. CentreStage aims to uplift brand visibility, reputation, and bookings across all channels with this targeted advertising for hotels.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
The document summarizes the business opportunity and compensation model of YTB Marketing. It describes how representatives can earn commissions from sales to customers they refer to buy travel websites, as well as residual income from the ongoing sales of representatives in their referral network. It highlights some success stories of representatives earning large bonuses or incomes. It argues that the timing is right to join YTB as it is in the hyper-growth phase but still relatively unknown.
The document outlines a marketing campaign for the W Hotel brand, targeting business travelers and vacationers ages 20-55. It allocates $170,000 across internet, interactive, and traditional marketing channels like Google AdWords, blogs, videos, and contests to drive traffic and increase sales of hotel rooms, entertainment, and other products. The goal is to establish the W Hotel as the most sophisticated and renowned hotel worldwide through search engine optimization, search engine marketing, and other tactics.
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Bill Allen, President of TIAO, gave a presentation on how tourism businesses can outsmart their competition without outspending them. He discussed defining the target market, creating a memorable experience for visitors, expanding products and seasons, and stretching promotional dollars. New media and understanding who the real competition is were also covered. The EnAbling Change project was introduced, which provides training to tourism businesses on customer service standards under Ontario's AODA accessibility laws.
This document summarizes Justin Reid's presentation about TripAdvisor and tourism in Moray Speyside, Scotland. Some key points:
- TripAdvisor is the world's largest travel site with over 500 million reviews. Moray receives over 2 million unique visitors annually on TripAdvisor.
- Reviews have great power for hotels, restaurants and attractions. Over 80% of travelers refer to reviews before booking.
- Data shows attractions in Moray outperform the global average on TripAdvisor, similar to places like Dublin and Amsterdam. The Irish and American markets especially like attractions in Moray.
- Reid recommends businesses in Moray claim their TripAdvisor listing, post high quality photos,
Four Star Hospitality is experiencing a shift in marketing as consumers now use social media for buying decisions in real time. Properties that do not quickly adapt to this new open dialogue run the risk of marginalizing their brands. The document discusses how Four Star Hospitality can leverage social media to better connect with consumers and succeed in today's economy. It notes that while most Four Star properties still rely on outdated advertising models, social media now accounts for most buying signals, so utilizing various social media tools can empower brands and allow properties to directly converse with customers.
W Hotels uses various digital strategies to engage customers and promote its luxury brand. These include maintaining an informative website, active social media presences on Twitter and Facebook, and a mobile app that allows customers to check in and access photos. The brand also operates an online store to sell W Hotels merchandise. Through these channels, W Hotels aims to tell its story of design, music and fashion trends in order to attract potential customers who share these interests. It also provides event information, playlists and loyalty programs to enhance the customer experience and convey exclusivity.
Makalah ini membahas tentang cyber crime dengan metode phising. Secara singkat, dibahas tentang pengertian cyber crime dan phising, bagaimana cara kerja phising untuk mencuri data pribadi pengguna, serta peranan hukum dalam mencegah tindakan phising.
Getting personal - Tailoring the travel customer's experienceJoel Brandon-Bravo
The document discusses two key trends driving change at Travelzoo: mobile and localization/personalization. It notes that the shift from desktop to mobile has changed everything, and describes Travelzoo's behavioral modeling of US members to improve targeting and personalization. It also references launching new direct booking deals and learning from approaches in fashion and social media to better deliver personalized travel experiences.
I share the results of surveys of Travelzoo UK's subscribers on their booking patters and preferences, what they want to see in a hotel package. I delve into how important are add ons like breakfast and upgrades vs free wifi and alcohol. Finally I share case studies of Travelzoo offers so you can see how to craft offers which will resonate with the leisure traveller.
This document provides an overview of SAP HR configuration. It discusses creating personnel areas, subareas, and payroll areas. It covers maintaining infotypes, forms of address, education types, and other reference data. Number assignment and object types are configured. Integration is set up between personnel administration, organizational management, and other modules. Master and transactional data impacts of the configurations are noted. The document aims to guide the reader through many of the key HR configuration steps at a high level.
Joel Brandon-Bravo, Managing Director of Travelzoo UK, discusses principles for driving innovation and business growth at Travelzoo. He outlines four principles: 1) create a framework for innovation; 2) look to the future and use data; 3) listen to customers and use data; and 4) develop the team. Examples provided include growing the audience across platforms, enhancing products, launching new offerings like hotel deals and gifting based on customer data, and hiring the best people.
Media audio pembelajaran adalah media yang mengandalkan indra pendengaran untuk menyampaikan pesan pendidikan dan dapat digunakan guru untuk memperjelas penyampaian materi, meningkatkan motivasi belajar siswa, dan menciptakan suasana pembelajaran yang lebih interaktif.
Dokumen ini berisi ringkasan modul CSS yang mencakup definisi, sintaks, dan contoh penggunaan CSS untuk mengatur tampilan halaman web. Definisi CSS adalah bahasa gaya yang mengontrol format tampilan halaman web yang ditulis dengan markup language. Sintaks CSS terdiri dari selector, property, dan value yang menentukan bagian mana yang akan diatur. Contoh penggunaannya adalah mengatur warna teks menjadi merah.
At the Caterer & Hotel Keeper Digital Summit I shared the results of a survey conducted by Travelzoo to find out consumer booking preferences for leisure breaks and hotel deals. I also shared case studies of hotel deals and what works when crafting an offer to drive incremental bookings and on-site spend.
Implement a successfull e distribution strategy by hopineoBen Voyage
This document provides recommendations for implementing an effective e-distribution strategy for Villa Marina Lodge in Panama. It recommends using a channel manager and property management system to automate bookings across online travel agencies (OTAs) like Booking.com and Expedia. Practicing basic revenue management techniques, like dynamic pricing and length of stay restrictions, can help increase occupancy and room rates. Implementing these changes could lead to an estimated $10,746 in additional monthly revenue for the lodge.
Magic in the Message: Reimagining Loyalty in Travel to Inspire CustomersTuristenístico
The document discusses ways to reimagine loyalty programs in the travel industry to better inspire customers. It summarizes survey findings that show customers highly value free night stays but find it difficult to earn enough points for rewards. The authors propose focusing on giving customers what they've earned through free nights. Wyndham Hotels & Resorts launched a campaign offering members a free night for every 10,000 points that drove significant increases in membership, redemptions, engagement, and recognition in the industry.
CLIA Luxury Cruise Expo - James Lohan and Andy Macgowan presentationsCLIA UK & Ireland
The document discusses Smith Hotels and what makes their brand unique. It summarizes that Smith Hotels focuses on originality of design, attention to detail, and ensuring an attentive but not overbearing level of service. It ranges from small £100 per night guesthouses to £1000 per night luxury stays. Smith aims to be the most trusted travel brand for finding and booking boutique hotels worldwide and has grown to over 900 hand-picked hotels and 750,000 members.
Marjorie Theisen and Simone Puorto explain the basic of Revenue Management:
What is RM?
The 4 leverages:
1. Rate
2. Inventory
3. Distribution
4. Demand
Reputation, pick-ups, nesting, spoilage and spillage, etc.
This proposal offers hotel marketing representation services to function as a local extension of the hotel's sales and marketing team. It will provide attendance at industry events through a cost-effective stand share program. Membership in the Boutique Lifestyle Lodging Association is included, recognizing excellence in design, service, and leadership. Digital marketing services aim to increase direct bookings through the hotel's website and social media management. Data on Travel & Adventure Show attendees shows they are wealthy, well-educated, frequent travelers looking for authentic cultural experiences. The total proposed cost is $12,500 annually.
The document summarizes research from 4 campaigns promoting visits to Lancashire and Blackpool. Surveys of 2,712 people from a database of 36,000 enquirers found that most visitors were over 45, many were repeat visitors, and they spent over 500 pounds per trip on accommodation, food, and drink. A campaign called Lancashire Taste 08 reached 13,000 people and generated over 1 million pounds in visitor spending, with a return of 29 pounds for every 1 pound spent on the campaign. In conclusion, future efforts should focus on promoting food and drink, offering discounts, engaging family visitors, and using online and targeted promotion to deepen relationships with this core group of visitors.
The document summarizes research from 4 campaigns promoting visits to Lancashire and Blackpool. Surveys of 2,712 people from a database of 36,000 enquirers found that most visitors were over 45, many were repeat visitors, and they spent over 500 pounds per trip on accommodation, food, and drink. A campaign called Lancashire Taste 08 reached 13,000 people and generated over 1 million pounds in visitor spending, with a return of 29 pounds for every 1 pound spent on the campaign. In conclusion, future efforts should focus on promoting food and drink, offering discounts, engaging family visitors, and using online and targeted promotion to deepen relationships with this core group of visitors.
Direct Marketing Association - Customer Engagement Manchester 30.1.18 - joel ...Joel Brandon-Bravo
This document provides an overview of Travelzoo's customer engagement strategies. It discusses how Travelzoo attracts new members through referrals and targeted campaigns. It also explores how Travelzoo engages members through personalized content and localized deals. Finally, it examines Travelzoo's focus on conversion, retention, and providing excellent customer service to build long-term trust and loyalty. Behavioral data is used to segment members and tailor communications. The goal is to guide members through the travel planning process from inspiration to booking destinations.
The document describes an opportunity assessment for a service called 'Food Routes' that connects travelers with local hosts for home-cooked meals. Customer surveys found interest but also concerns about security, hygiene, and usability. The business model and website prototype were updated based on feedback. Market analysis estimated the current target market size at 1.3 million meals annually worth $7.8 million. Expansion opportunities and a low-cost operating structure were identified.
The document proposes a solution to help travelers easily find good local restaurants and avoid getting lost or overcharged. The solution is a web platform that provides reliable information and services to travelers while also generating jobs and revenue for local communities. It connects travelers to local ambassadors and restaurants through a search and booking process. The team believes this will address issues faced by travelers in finding authentic local experiences, as well as challenges faced by small, local businesses in competing against large chains for visibility.
This document summarizes a presentation on achieving hotel excellence. Some key points include: great service is paramount for guests; guests enjoy unique experiences like food, amenities, and activities; and innovation and operational sensitivity are important for long-term marketing success. Examples of excellent practices at hotels include unique restaurant concepts, amenities like welcome gifts and notes, and optimizing spaces for maximum functionality. Achieving excellence requires constant learning, observing other top hotels, and focusing on outstanding guest service above all else.
The document provides an agenda and details for a destination marketing conference on the Isle of Man, including sessions on social media, digital trends, photography, and networking. It also includes statistics on visitor numbers and spending for 2016, with 134,674 staying visitors and total visitor spend of £106.6 million. Challenges for tourism include Brexit, airline access, and competing destinations increasing marketing spend.
The document provides an agenda and details for a destination marketing conference on the Isle of Man, including sessions on social media, digital trends, photography, and networking. It also includes statistics on visitor numbers and spending for 2016, with 134,674 staying visitors and total visitor spend of £106.6 million. Challenges for tourism include Brexit, airline access, and competing destinations increasing marketing spend.
The document summarizes Bermuda's tourism industry trends from 1980-2013 and initiatives to revive tourism growth. Key points:
- Visitor numbers, spending, tax revenue, and employment all declined dramatically from 1990-2013.
- Cruise visitors comprise most visitors but spend far less than air arrivals. Initiatives aim to increase both.
- Employment in tourism declined nearly 50% since 1990, though other sectors grew.
- Recent years saw small increases in arrivals, occupancy rates, and room prices.
- The new Bermuda Tourism Authority aims to shift marketing strategies to build year-round demand and increase air arrivals.
- Planned hotel developments and an airport redevelopment aim to boost room capacity
This document provides a summary of 15 favorite moments in Berlin based on a guidebook about exploring the city. It includes brief descriptions of attractions like the Reichstag building, the Brandenburg Gate lit up at night, and sections of the Berlin Wall. The guidebook offers various tours and itineraries to experience these top sights in the most efficient way depending on time available. It also provides information on neighborhoods, shopping, dining, arts, lodging, and day trips from Berlin.
[Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Saveparago
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Check out “The Great American Vacation Study: How Travelers Seek, Shop and Save” webinar slides to take a deep dive into how to disrupt their consumers’ paths to purchase and, ultimately, get travelers to book more with you.
Download the full report at: parago.com/report/great-american-vacation-study.
Fine-tune your hotel’s guest marketing communicationstnooz
Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to a single customer view. Hotels are no exception.
Even though 70 percent of consumers expect more personalized services from brands, most hotels today have a limited ability to deliver on this expectation.
Guest information is siloed in different technology platforms, and there’s no easy way to find and leverage meaningful data points.
But, when guest data is combined with a marketing automation platform, hoteliers have a way to look at their data, understand their guests, and deliver the personalized experience that each guest expects.
In this FREE webinar, Revinate and hospitality professionals from Whitney Peak Hotel will discuss:
the importance of marketing automation in hospitality
how to segment guest databases to deliver relevant messages
energizing your email marketing through best practices
Panelists for this FREE webinar are:
Niki Gross, managing director, Whitney Peak Hotel
Carrie Murphy, marketing specialist, Revinate
Sean O'Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Thursday September 24, 2015.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
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The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
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New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
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Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
1. www.travelzoo.co.uk 1
The Deal Experts. Over 26 Million Subscribers Worldwide.
The Changing Face of the Travel Market
Joel Brandon-Bravo, UK MD
National Hotel Marketing Conference, June 2014
2. www.travelzoo.co.uk 2
What do I know?
What do people think they want?
What do they actually want?
When are doughnuts useful?
4. www.travelzoo.co.uk 4
What do I know?
What do people think they want? – Survey Results
What do they want?
When are donuts useful?
5. www.travelzoo.co.uk 5
How many times have you booked a hotel in the past 12 months for leisure?
6%
9%
17%
20%
16%
10%
8%
3%
3%
1%
7%
0%
5%
10%
15%
20%
25%
None 1 2 3 4 5 6 7 8 9 10+
• 2-4 breaks 52%
• 5 or more 32%
6. www.travelzoo.co.uk 6
Who did you book with? (tick all that apply)
0.3%
0.3%
2.1%
4.0%
6.1%
6.2%
6.5%
6.8%
14.7%
18.5%
32.1%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Travelocity
Mr&Mrs Smith
Travelsupermarket
Trivago
Expedia
Lastminute.com
Hotels.com
Laterooms.com
Booking.com
Other
Direct with the hotel
8. www.travelzoo.co.uk 8
What types of hotel do you generally prefer? (select up to three)
6%
6%
8%
21%
32%
47%
51%
52%
0% 20% 40% 60%
Other
Business
Hip Hotels
Family Friendly
An International Chain
Budget friendly
Boutique (stylish, smaller hotels)
Luxury
9. www.travelzoo.co.uk 9
What value do you place on the following when it comes to choosing hotels?
65%
44%
43%
76%
79%
84%
79%
79%
22%
34%
39%
16%
17%
13%
17%
19%
13%
22%
18%
8%
4%
3%
4%
2%
0% 20% 40% 60% 80% 100% 120%
Free Wi-Fi
Discounts on golf/spa/restaurant
Vouchers for nearby attractions
Parking
Transfers to/from the airport
Full breakfast
Early check-in or late checkout
Room upgrade
Important
Neither
Important or
Unimportant
Unimportant
10. www.travelzoo.co.uk 10
What value do you place on the following when it comes to choosing hotels?
10%
14%
20%
24%
29%
28%
28%
36%
26%
60%
55%
47%
44%
54%
52%
46%
65%
26%
25%
30%
27%
18%
20%
18%
0% 20% 40% 60% 80% 100% 120%
Kids' club/children's activities
Chocolates in the room
Afternoon tea
Free movie package
Free massage
Bottle of wine in the room
Welcome drink
Continental breakfast
Important
Neither
Important or
Unimportant
Unimportant
12. www.travelzoo.co.uk 12
What value do you place on the following when it comes to choosing hotels? -
Ratings
55%
86%
81%
38%
11%
15%
7%
3%
4%
0% 20% 40% 60% 80% 100% 120%
Accreditation schemes
Star ratings
Tripadvisor ratings
Important Neither Important or Unimportant Unimportant
*Conde Nast Traveller’s Gold List or other magazine and newspaper awards
13. www.travelzoo.co.uk 13
What value do you place on the following when it comes to choosing hotels?
Coverage
42%
63%
57%
44%
30%
36%
14%
7%
7%
0% 20% 40% 60% 80% 100% 120%
Awards
Positive press article
Recommendations in travel guides
Important Neither Important or Unimportant Unimportant
14. www.travelzoo.co.uk 14
What value do you place on the following when it comes to choosing hotels?
Endorsement
10%
31%
91%
42%
43%
7%
48%
26%
2%
0% 20% 40% 60% 80% 100% 120%
Celebrity endorsement
Positive endorsement in social media
Positive endorsement from a friend
or family
Important Neither Important or Unimportant Unimportant
15. www.travelzoo.co.uk 15
92% 91% 91% 90%
84%
72%
61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Full board Set menu Half board A la carte Michelin-
starred
restaurant
AA Rosette
restaurant
Table
d'hôte
Do you know what the following terms refer to? (Please tick all that you fully
understand)
16. www.travelzoo.co.uk 16
When it comes to hotel deals do you prefer the price to be expressed as per
person or for the room per night?
81%
18%
1%
Total per night
Per person
I don't understand the difference
17. www.travelzoo.co.uk 17
Do you prefer a short description of what is included or
do you prefer to be briefed on a full list of details?
57%
37%
6%
Short description of the deal with links
to websites with further information
Full description with all details
explained on the same page as the
deal
Short description of the deal
18. www.travelzoo.co.uk 18
What do I know?
What do people think they want? – Survey Results
What do they want?
When are donuts useful?
19. www.travelzoo.co.uk 19
What do they actually buy?
The presentation then showed a series of case studies of campaigns for hotel clients which illustrated the
impact of changes in price pint, deal structure and headline copy. As the hotels in these case studies
have not expressly chosen to have the data distributed these have been removed. Case studies can be
supplied on request.
The results shown illustrated
• Three night stay promotion did less than half the total room nights as a 2 night stay.
• Most promotions offering one night with an upsell of additional nights had 60% of people purchase a
2 night stay.
• A £20 increase in the price point reduced the room nights sold by 90%
• A £10 increase halved the room nights sold on a like for like promotion
• A £6 reduction in price (and removing £6 value from the deal) at £59 doubled the performance
• Properties with multiple facilities, such as golf, spa, dining mean a credit for use across them can be
the best way of driving volume and in-hotel spend.
Those case studies which can be circulated, either because the information was in the public domain, or
because the hotel gave permission, follow.
20. www.travelzoo.co.uk 20
£20 makes a huge difference
Local Deals
42 sold at £119504 sold at £99
1st send of the Getaway 2nd send of the Getaway
21. www.travelzoo.co.uk 21
Local Deals
349 sold at £89
Includes a 3-course à la carte dinner
& a glass of bubbly
647 sold at £79
Includes a 3-course à la carte dinner
1st send of the Getaway 2nd send of the Getaway
£10 makes a big difference
£10 - Typically halves performance
22. www.travelzoo.co.uk 22
Local Deals
1st send of the Getaway 2nd send of the Getaway
170 sold at £109762 sold at £99
Especially £109 vs £99
£10 pushing it over £100 reduces performance by 75%+
23. www.travelzoo.co.uk 23
Don’t take out the dinner if it’s miles from alternatives
Local Deals
1st send of the Getaway 2nd send of the Getaway
212 sold at £99534 sold at £159
24. www.travelzoo.co.uk 24
But don’t force people if it’s in a city
Result: 355 RM
Can always use a 2-4-1 or
wine with dinner offer to
keep people in if they choose
25. www.travelzoo.co.uk 25
Talk about why people visit
The Manor Hotel
Distribution: 1m
Results:
• “West Yorkshire “Bronte Country”
outperformed “Leeds Hotel Stay”
26. www.travelzoo.co.uk 26
Headlines do matter – Spot the difference
Formby Hall
Results:
• “Northwest: Deluxe Resort” outperformed
“Merseyside 4 Star Stay”
27. www.travelzoo.co.uk 27
Afternoon Tea - Consider groups in the up sells
Add groups to up-sell.
Multiple group bookings
Bigger additional spend when in groups.
A glass of Procecco.
Often drives additional alcohol spend
28. www.travelzoo.co.uk 28
Spa
“The volume is most unexpected...”
“...the clientele are of high calibre and
95% new customers and at least 20%
are buying extra treatments”.
Adam Bell
Business Development Manager
Macdonald Manchester Hotel Spa
“We do see this type of tactical marketing
taking over from our more conventional
marketing spending. We see this working
especially well for us as our business
remains stubbornly 'seasonal’ ”
Peter Lavin
General Manager
Conway Castle
29. www.travelzoo.co.uk 29
Lunch and Dinner
Fixed menus allow cost control
Tasting menus enable cross sell of taster
wines to complement
30. www.travelzoo.co.uk 30
Promote the hotels wider offerings, subtly
Plas Maenan Country House
Results:
• Sold 680 £89 1-night packages
• 86% were first time guests of property;
92% of guests plan to return
• The hotel booked three wedding with
subscribers who stayed at the hotel
I have also noticed that the restaurant enjoyed a real ‘buzz’ during the first two months
of Travelzoo redemptions. Busy restaurants have a vibe and the E&O was very busy
thanks to the hundreds of redemptions that hit in the first sixty days. We then booked a
lot of banquet business for subsequent months during this window, which likely ensued
as a result of this hot vibe. After all, people what to hold large events at hot spots not
dead restaurants. The really nice thing was that the demographic of the patrons
Travelzoo sent us fit perfectly with our core business, so the place felt good, not down
market. This is an important attribute of the Travelzoo program vis-à-vis Groupon and
others. Chris Hemmeter, Owner E&O restaurant
31. www.travelzoo.co.uk 31
Ultimate booze cross sell
The Marquis at Alkham
Need: Superior rooms
Lead deal:
£135 -- Luxury Kent Downs Stay w/Upgrade &
Gourmet Menu
Cross sell:
Luxury Room with the same extras for £115 per
night
Results:
• 82 Standard/Luxury room nights
• 207 Superior rooms sold
• 4 course tasting menu had cross sold wine for
each course
“We made more money in alcohol sales of the wines
to complement the tasting menu, than we paid in
commission for the promotion.”
34. www.travelzoo.co.uk 34
The doughnut
Spa Day deal sent to local market (offering overnight) and Overnight DB&B offering spa day
Local Deals
Hotel packagesLocal Deals
20 mins share some research with you exclusively resulting from a suvery we did of our subscribers
20 mins share some research with you exclusively resulting from a suvery we did of our subscribers
20 mins share some research with you exclusively resulting from a suvery we did of our subscribers
Rather than focus on how brilliant we are I thought it might be more useful to show you the ones we got wrong because I think you learn more from your mistakes than your successes.
Great – in terms of vouchers sold – but they couldn’t copy had to lay on extra staff with costs associated and too busy to be relaxing.
Does it have wet facilities? Or just treatment rooms? Will you still make money if you have to take on contracting staff to deal with demand
Other factors when working out ROI, wedding displays, group booking promotions in toilets
Excusuvuty of destrination not 973
You gov
5 sdtar hoteol sold next to a rampant rabbit – some might think that’s damaging their others might think it a clever cross sell
Tips for restaurant deals:
Include a glass of half bottle rather than full bottle.
Tips for restaurant deals:
Include a glass of half bottle rather than full bottle.