© AIMMS - 2015 Do not copy, cite, or distribute without permission
Webinar:
SC Network Optimization 2.0
And how to extend SC Network Optimization
towards Cost-to-Serve?
© AIMMS - 2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission
About Marcel Mourits
> MsC in Mechanical Engineering
> PhD in Supply Chain Network Design
& Operations Research
> 10 years with Logistics Service
Providers and Retails
> 6 years in SC & Manufacturing
Business Consulting
> 3 years with AIMMS
Passion for improving decision making
© AIMMS - 2015 Do not copy, cite, or distribute without permission
AIMMS…
… offers a new approach to solve critical business problems in typically
four months with our breakthrough technology.
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Optimization finds you the “Best Set of Actions”
4
© AIMMS - 2015 Do not copy, cite, or distribute without permission
SC Network Optimization; Technology Needs
5
accurate,	the	
best	possible	
network	
designs	are	
created	by	the	
application
dynamic,	i.e.	being	
easily	updated	every	
month
automatic,	upload	
latest	data	
automatically	for	
each	new	study
timely,	execute	your	
studies	quickly	with	
the	fastest	
technology
flexible,	any	
change	in	
scope,	aspects,	
constraints	and	
complexity	can	
be	easily	
incorporated
end-to-end,	to	
include	also	
your	suppliers,	
contractors,	
distributors,		
and	clients
© AIMMS - 2015 Do not copy, cite, or distribute without permission
SC Network Optimization; Technology Needs
6
accurate,	the	
best	possible	
network	
designs	are	
created	by	the	
application
dynamic,	i.e.	being	
easily	updated	every	
month
automatic,	upload	
latest	data	
automatically	for	
each	new	study
timely,	execute	your	
studies	quickly	with	
the	fastest	
technology
flexible,	any	
change	in	
scope,	aspects,	
constraints	and	
complexity	can	
be	easily	
incorporated
end-to-end,	to	
include	also	
your	suppliers,	
contractors,	
distributors,		
and	clients
© AIMMS - 2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission
What makes your SC network study unique?
7
Sustainability
Tax	constructions
Speculative	sourcing
Finance
Specific	skill needs	
Production	process
Supply	vs	Demand	driven
Alternative	products
Stochastic NPI
.	.	.
© AIMMS - 2015 Do not copy, cite, or distribute without permission
SC Network Optimization; Examples
8
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Our clients in Supply Chain
Optimization & IBP
1990 1995 2000 2005 2010 2015
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Our partners in SC Network Optimization
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Why powering Cost-to-Serve with SCNO?
Initially, insight into cost-to-serve is great!
Over time, questions emerge on how to:
> Keep aligned with reality?
> Allocate shared costs fairly?
> Go beyond low hanging fruit?
> Embed in monthly IBP process?
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Adding SCN Optimization to Cost-to-Serve
12
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Adding SCN Optimization to Cost-to-Serve
13
© AIMMS - 2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission
SCN Optimization & Cost-to-Serve
COST • minimize	cost
REVENUE
• maximize	growth
• markets,	accounts
• new	product	introductions
ACCOUNTING
• allocation
• dependencies
IMPROVEMENT
• ‘always	right’
• granularity
© AIMMS - 2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission
SCN Optimization & Cost-to-Serve
15
from observing to steering
COST
REVENUE
ACCOUNTING
IMPROVEMENT
.	.	.	.	.	.
.	.	.	.	.	.
.	.	.	.	.	.
.	.	.	.	.	.
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Questions you can answer with SCNO - CtS
> what is the best SC setup if I want to minimize costs? Or maximize growth?
> which solution is best in emerging markets? And which for key accounts?
> how do I rightfully allocate upstream costs to down stream supplies?
> how do changes in one product group / client segment affect others?
> how to best prepare for multiple New Product Introductions?
> how can I ensure my Cost-to-Serve is set right at all times?
> how granular can we go?
16
© AIMMS - 2015 Do not copy, cite, or distribute without permission
short example
17
© AIMMS - 2015 Do not copy, cite, or distribute without permission
SCN Optimization & Cost-to-Serve & . . .
> extend to Segmentation ?
> extend to COGS ?
18
© AIMMS - 2015 Do not copy, cite, or distribute without permission
Next Webinars in this series
Interested in more Webinars ?
> Send your ‘Christmas wish list’ to: marcel.mourits@aimms.com
Check us out at www.aimms.com
19

Combining Network Optimization and Cost to Serve

  • 1.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Webinar: SC Network Optimization 2.0 And how to extend SC Network Optimization towards Cost-to-Serve?
  • 2.
    © AIMMS -2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission About Marcel Mourits > MsC in Mechanical Engineering > PhD in Supply Chain Network Design & Operations Research > 10 years with Logistics Service Providers and Retails > 6 years in SC & Manufacturing Business Consulting > 3 years with AIMMS Passion for improving decision making
  • 3.
    © AIMMS -2015 Do not copy, cite, or distribute without permission AIMMS… … offers a new approach to solve critical business problems in typically four months with our breakthrough technology.
  • 4.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Optimization finds you the “Best Set of Actions” 4
  • 5.
    © AIMMS -2015 Do not copy, cite, or distribute without permission SC Network Optimization; Technology Needs 5 accurate, the best possible network designs are created by the application dynamic, i.e. being easily updated every month automatic, upload latest data automatically for each new study timely, execute your studies quickly with the fastest technology flexible, any change in scope, aspects, constraints and complexity can be easily incorporated end-to-end, to include also your suppliers, contractors, distributors, and clients
  • 6.
    © AIMMS -2015 Do not copy, cite, or distribute without permission SC Network Optimization; Technology Needs 6 accurate, the best possible network designs are created by the application dynamic, i.e. being easily updated every month automatic, upload latest data automatically for each new study timely, execute your studies quickly with the fastest technology flexible, any change in scope, aspects, constraints and complexity can be easily incorporated end-to-end, to include also your suppliers, contractors, distributors, and clients
  • 7.
    © AIMMS -2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission What makes your SC network study unique? 7 Sustainability Tax constructions Speculative sourcing Finance Specific skill needs Production process Supply vs Demand driven Alternative products Stochastic NPI . . .
  • 8.
    © AIMMS -2015 Do not copy, cite, or distribute without permission SC Network Optimization; Examples 8
  • 9.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Our clients in Supply Chain Optimization & IBP 1990 1995 2000 2005 2010 2015
  • 10.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Our partners in SC Network Optimization
  • 11.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Why powering Cost-to-Serve with SCNO? Initially, insight into cost-to-serve is great! Over time, questions emerge on how to: > Keep aligned with reality? > Allocate shared costs fairly? > Go beyond low hanging fruit? > Embed in monthly IBP process?
  • 12.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Adding SCN Optimization to Cost-to-Serve 12
  • 13.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Adding SCN Optimization to Cost-to-Serve 13
  • 14.
    © AIMMS -2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission SCN Optimization & Cost-to-Serve COST • minimize cost REVENUE • maximize growth • markets, accounts • new product introductions ACCOUNTING • allocation • dependencies IMPROVEMENT • ‘always right’ • granularity
  • 15.
    © AIMMS -2015 Do not copy, cite, or distribute without permission© AIMMS - 2015 Do not copy, cite, or distribute without permission SCN Optimization & Cost-to-Serve 15 from observing to steering COST REVENUE ACCOUNTING IMPROVEMENT . . . . . . . . . . . . . . . . . . . . . . . .
  • 16.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Questions you can answer with SCNO - CtS > what is the best SC setup if I want to minimize costs? Or maximize growth? > which solution is best in emerging markets? And which for key accounts? > how do I rightfully allocate upstream costs to down stream supplies? > how do changes in one product group / client segment affect others? > how to best prepare for multiple New Product Introductions? > how can I ensure my Cost-to-Serve is set right at all times? > how granular can we go? 16
  • 17.
    © AIMMS -2015 Do not copy, cite, or distribute without permission short example 17
  • 18.
    © AIMMS -2015 Do not copy, cite, or distribute without permission SCN Optimization & Cost-to-Serve & . . . > extend to Segmentation ? > extend to COGS ? 18
  • 19.
    © AIMMS -2015 Do not copy, cite, or distribute without permission Next Webinars in this series Interested in more Webinars ? > Send your ‘Christmas wish list’ to: marcel.mourits@aimms.com Check us out at www.aimms.com 19