Covid-19 has disrupted our world like nothing we have seen before, and the response requires a deep breath, some reflection, planning, and aggressive execution. If you are trying to formulate an effective strategy to respond to it, join us for this webinar and Q&A with 2 Milestone experts on organic and paid marketing.
Milestone has developed and begun implementing the Covid-19 Crisis-Recovery-Growth strategy and wants to share it with the community. We have identified the 5 priority things marketers should do in April, May, June, and July onward to conserve, react, and then to ride the recovery as people return to a more normal economy.
Planning your 2020 Digital Marketing BudgetMilestone Inc
This document provides a summary of a webinar about planning digital marketing budgets for 2020. The webinar included discussions on setting business goals, website strategy, key mobile technologies, search industry trends, and recommendations for SEO, paid marketing, analytics and budgeting. Presenters provided tips on integrating marketing and sales, developing buyer personas, optimizing for voice search and speed on mobile, and taking an omnichannel approach to digital advertising through audience segmentation and personalization.
The customer journey is continuously evolving; therefore, hotels and businesses need to alter their approach to digital marketing in 2015. With the dramatic increase in mobile use for search, and consumers having more choices and control of their messaging, we now recognize that the conversion funnel is not linear and the purchase journey can begin at any point along the decision path. It’s highly important for businesses to tap into this dynamic, target the audience journey, and personalize the content.
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Financial Services and Bank Marketing in a Pandemic with US Bank and Wells FargoMilestone Inc
Consumers have strong expectations based on experience from interactions with other financial services companies as well as outside our industry. Delivering value with a frictionless interface is a must.
Learn to Marketing Thoughtfully and Effectively in a Pandemic with tips on:
• Planning and decision-making in a large financial enterprise
• Local marketing tactics and best practices
• Technical SEO and schemas and the business impact
• Foundational strategies for digital marketing nationally
• Customer engagement and retention programs
• Financial services benchmarks for schemas, speed, and site performance
Know more about Changing landscape of Real Estate Industry with Digital Marketing and Technology from Vikram Kotnis's presentation from Amura Marketing Technologies at the Evolve- biggest Real Estate Marketing Conference by Amura @ JW Marriott, Pune.
This document provides an overview of digital marketing. It defines digital marketing as building and maintaining customer relationships through online activities. It discusses why people go online for information and how digital marketing has evolved over time. The document also summarizes key aspects of digital marketing including search engine optimization, pay per click advertising, social media marketing, and metrics for measuring digital marketing return on investment.
The document provides an overview of digital marketing trends and the digital marketing process. It discusses emerging technologies like virtual and augmented reality, smart speakers, live video, and artificial intelligence. It also outlines the key steps in digital marketing including market research, marketing strategy, implementation, sales, and after-sales. Various digital marketing channels are examined along with best practices such as audience targeting, content creation, and analytics. Metrics for measuring digital marketing performance like CPC, CPM, CTR, and CR are defined.
Planning your 2020 Digital Marketing BudgetMilestone Inc
This document provides a summary of a webinar about planning digital marketing budgets for 2020. The webinar included discussions on setting business goals, website strategy, key mobile technologies, search industry trends, and recommendations for SEO, paid marketing, analytics and budgeting. Presenters provided tips on integrating marketing and sales, developing buyer personas, optimizing for voice search and speed on mobile, and taking an omnichannel approach to digital advertising through audience segmentation and personalization.
The customer journey is continuously evolving; therefore, hotels and businesses need to alter their approach to digital marketing in 2015. With the dramatic increase in mobile use for search, and consumers having more choices and control of their messaging, we now recognize that the conversion funnel is not linear and the purchase journey can begin at any point along the decision path. It’s highly important for businesses to tap into this dynamic, target the audience journey, and personalize the content.
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Financial Services and Bank Marketing in a Pandemic with US Bank and Wells FargoMilestone Inc
Consumers have strong expectations based on experience from interactions with other financial services companies as well as outside our industry. Delivering value with a frictionless interface is a must.
Learn to Marketing Thoughtfully and Effectively in a Pandemic with tips on:
• Planning and decision-making in a large financial enterprise
• Local marketing tactics and best practices
• Technical SEO and schemas and the business impact
• Foundational strategies for digital marketing nationally
• Customer engagement and retention programs
• Financial services benchmarks for schemas, speed, and site performance
Know more about Changing landscape of Real Estate Industry with Digital Marketing and Technology from Vikram Kotnis's presentation from Amura Marketing Technologies at the Evolve- biggest Real Estate Marketing Conference by Amura @ JW Marriott, Pune.
This document provides an overview of digital marketing. It defines digital marketing as building and maintaining customer relationships through online activities. It discusses why people go online for information and how digital marketing has evolved over time. The document also summarizes key aspects of digital marketing including search engine optimization, pay per click advertising, social media marketing, and metrics for measuring digital marketing return on investment.
The document provides an overview of digital marketing trends and the digital marketing process. It discusses emerging technologies like virtual and augmented reality, smart speakers, live video, and artificial intelligence. It also outlines the key steps in digital marketing including market research, marketing strategy, implementation, sales, and after-sales. Various digital marketing channels are examined along with best practices such as audience targeting, content creation, and analytics. Metrics for measuring digital marketing performance like CPC, CPM, CTR, and CR are defined.
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Discover Your Audience Insights Through Paid MediaKoozai
The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel
This document summarizes key findings from a survey of nearly 4,000 marketing leaders worldwide about trends in marketing. Three main findings are:
1. High-performing marketing teams adopt a customer journey strategy and lead customer experience initiatives across their business.
2. Digital marketing ROI is increasing, especially for email, social media, mobile and content marketing. High performers take sophisticated approaches to digital channels.
3. Successful marketers align digital channels like mobile, social and email with their overall marketing strategy and target ads using customer data.
Do you have a strategy in place to emerge from COVID-19 ahead of your competition? In this webinar, financial, data, and marketing experts will break down the three most important parts of your income statement to focus on to successfully navigate the current COVID-19 situation and accompanying economic consequences.
We will share examples and case studies of how businesses have catapulted themselves ahead of their competitors by focusing on specific activities during economic downturns, such as increasing the ROI on marketing efforts and implementing cost cutting measures (improving customer retention and reducing process inefficiencies).
We can only speculate how the economy will recover following the pandemic. There is the possibility of a “V” rebound – sharp downturn followed by sharp upturn, but that is becoming less and less likely each day. Businesses need to prepare a “U” or an “L” or even a Nike-style “swoosh” type recover that could take up to 24 months.
What we do know is that Covid19 marks an inflection point: The world after it is unlikely to resemble the one before it. CEO’s need to remake their organizations to cope with the “new normal”.
The document discusses different types of online advertising and how they can support various types of businesses. It outlines the needs of businesses to attract customers and generate sales. There are different categories of online businesses and various types of online advertising models like paid, free, pay-per-click, pay-per-impression. The types of advertising are matched to example business types and can generate revenue or customer traffic. Online advertising is described as cost effective, targeted, measurable and able to reach a wide audience.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Presentation for NISP at Coleraine Enterprise Agency on Digital Marketing for Startups. Introduction on how to use web marketing for customer acquisition.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
This document outlines a digital marketing mix and roadmap for a real estate company. It identifies key opportunities in search, partnerships, websites, awareness, content, directories, and measurement. For each opportunity, it recommends strategies like SEO, social media marketing, events, and optimizations. The roadmap involves initial diagnostics, launching campaigns, and ongoing measurement and improvement over time.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
Convergence of PR and Content Marketing Kenneth Lim
The document discusses the convergence of public relations (PR) and content marketing. It notes the rise of digital channels for PR like blogs, videos and social media. Traditional PR through press releases and media is declining. The document advocates developing an integrated PR and content strategy that uses various digital and social channels to build a brand and drive leads. It provides examples of the types of content that can be created like case studies, eBooks, articles and surveys. The key takeaway is that PR professionals should think digitally and ensure message alignment between PR and marketing content to better amplify messages.
Webinar - Covid-19 Crisis-Recovery-Growth: Local SearchMilestone Inc
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy including key priorities, case studies and tactics for search marketers to use as they manage the impact of the covid-19 pandemic during April, May, June, and July and then prepare a road to recovery.
This document summarizes a webinar presented by Milestone about communicating correctly to bring customers back during recovery from the COVID-19 pandemic. It discusses Milestone's Crisis-Recovery-Growth framework and 5 new ground rules for marketing in recovery. It provides examples of safety-focused messaging, alternative uses for hotels, limited-time offers, and strategies for each part of the recovery funnel including building confidence, demand, conversions and trust. The webinar covered adapting marketing strategies for the recovery phase and provided information on signing up for a free performance audit.
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Discover Your Audience Insights Through Paid MediaKoozai
The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel
This document summarizes key findings from a survey of nearly 4,000 marketing leaders worldwide about trends in marketing. Three main findings are:
1. High-performing marketing teams adopt a customer journey strategy and lead customer experience initiatives across their business.
2. Digital marketing ROI is increasing, especially for email, social media, mobile and content marketing. High performers take sophisticated approaches to digital channels.
3. Successful marketers align digital channels like mobile, social and email with their overall marketing strategy and target ads using customer data.
Do you have a strategy in place to emerge from COVID-19 ahead of your competition? In this webinar, financial, data, and marketing experts will break down the three most important parts of your income statement to focus on to successfully navigate the current COVID-19 situation and accompanying economic consequences.
We will share examples and case studies of how businesses have catapulted themselves ahead of their competitors by focusing on specific activities during economic downturns, such as increasing the ROI on marketing efforts and implementing cost cutting measures (improving customer retention and reducing process inefficiencies).
We can only speculate how the economy will recover following the pandemic. There is the possibility of a “V” rebound – sharp downturn followed by sharp upturn, but that is becoming less and less likely each day. Businesses need to prepare a “U” or an “L” or even a Nike-style “swoosh” type recover that could take up to 24 months.
What we do know is that Covid19 marks an inflection point: The world after it is unlikely to resemble the one before it. CEO’s need to remake their organizations to cope with the “new normal”.
The document discusses different types of online advertising and how they can support various types of businesses. It outlines the needs of businesses to attract customers and generate sales. There are different categories of online businesses and various types of online advertising models like paid, free, pay-per-click, pay-per-impression. The types of advertising are matched to example business types and can generate revenue or customer traffic. Online advertising is described as cost effective, targeted, measurable and able to reach a wide audience.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Presentation for NISP at Coleraine Enterprise Agency on Digital Marketing for Startups. Introduction on how to use web marketing for customer acquisition.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
This document outlines a digital marketing mix and roadmap for a real estate company. It identifies key opportunities in search, partnerships, websites, awareness, content, directories, and measurement. For each opportunity, it recommends strategies like SEO, social media marketing, events, and optimizations. The roadmap involves initial diagnostics, launching campaigns, and ongoing measurement and improvement over time.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
Convergence of PR and Content Marketing Kenneth Lim
The document discusses the convergence of public relations (PR) and content marketing. It notes the rise of digital channels for PR like blogs, videos and social media. Traditional PR through press releases and media is declining. The document advocates developing an integrated PR and content strategy that uses various digital and social channels to build a brand and drive leads. It provides examples of the types of content that can be created like case studies, eBooks, articles and surveys. The key takeaway is that PR professionals should think digitally and ensure message alignment between PR and marketing content to better amplify messages.
Webinar - Covid-19 Crisis-Recovery-Growth: Local SearchMilestone Inc
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy including key priorities, case studies and tactics for search marketers to use as they manage the impact of the covid-19 pandemic during April, May, June, and July and then prepare a road to recovery.
This document summarizes a webinar presented by Milestone about communicating correctly to bring customers back during recovery from the COVID-19 pandemic. It discusses Milestone's Crisis-Recovery-Growth framework and 5 new ground rules for marketing in recovery. It provides examples of safety-focused messaging, alternative uses for hotels, limited-time offers, and strategies for each part of the recovery funnel including building confidence, demand, conversions and trust. The webinar covered adapting marketing strategies for the recovery phase and provided information on signing up for a free performance audit.
Webinar Recap: Covid-19 CRG - Content and B2B StrategyMilestone Inc
In this webinar, leading experts from Acronym, SEMRush, Invesp, and Milestone
presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities and tactics for medium to large-scale content marketers to use as they manage the impact of the Covid-19 pandemic during April, May, June, and July, and then pave a road to growth. We explained how to make your assets visible and clickable in the Crisis and Recovery stages and how to maximize long-term organic equity.
Key takeaways included:
• Crisis-Recovery-Growth framework and its importance
• To do topical research regularly, especially in fast-changing CRG environment
• Find the rich snippet opportunities and define the entities with advanced schemas
• Create topics clusters to increase Expertise score in R phase and harvest in G phase
• Improve site performance and user experience to increase trust in R phase, harvest in G phase
• Keep developing new offers to differentiate from competition
• Run experiments, optimize the experience to increase conversions
• Work on ranking listings with schemas to get decorated in the SERPs
2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry...Benu Aggarwal
This document outlines digital marketing trends and strategies for the hospitality industry in 2015, as presented by Milestone. It identifies key trends in mobile presence, local presence, social media, content marketing, user experience, and paid search. For each trend, the document provides data and recommendations for capitalizing on opportunities. It also discusses understanding the customer journey and analyzing return on investment across channels.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved. In this presentation we are sharing why and how UI/UX and SEO works together.
We are discussing five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office. You can also see several strategies which will help you in solving complex problems such as measuring ROI to alignment.
Improve conversions in your ongoing digital initiatives
Future-proof digital assets for discovery and optimal user experience
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Healthcare in Crisis - HCIC Milestone WebinarMilestone Inc
"No one had a plan for dealing with the pandemic. However, as recovery unfolds do you have a plan for building patient confidence?
Use Milestone roadmap for healthcare marketers to capture your patients intent throughout their journey. Communicate with your patients during crisis and beyond."
Webinar Recap: Leadership lessons by Chip ConleyBenu Aggarwal
Focus on your organization’s culture, accept learning opportunities, grow your skills, problem solve for your customers, use a growth mindset, and practice mindfulness.
In this webinar recap you will hear visionary leader, author, former Joie de Vivre founder and CEO and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. They discussed organizational culture development, how to empower employees, what skills are relevant now more than ever, and what the future looks like in the post-pandemic world. Here are some additional take away from the sessions
• The recovery framework and how to lead the team to adapt
• Building an organization culture which helps you thrive during the downturn
• Creating peak experiences by putting employees first who will solve customer problems
• Leadership must-haves to align employees and partners
• Skills that are most valuable today: ownership, communication, problem solving
• How can you add value to your personal careers during a down economy
Chip has helped many people change the way they think about their jobs and helped businesses the world over.
Leadership Lessons - Webinar by Chip Conley Milestone Inc
Visionary leader, author, former Joie de Vivre founder and CEO and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. In this webinar recap you can learn the tips discussed on leadership and the mindset required for creating amazing experiences.
The content was holistic and covered a number of interesting topics:
• Creating an organization culture which helps you thrive during the downturn
• How create unique experiences for your customers
• Leadership must-haves to help build authentic connections
• Skills that are most valuable today: ownership, communication, problem solving
• What can you do to add value to your personal careers during a down economy
Chip has helped change many people change the way they think about their jobs and helped businesses world over.
This webinar provided the key components necessary to develop and manage a website so you don’t have to worry about speed, technical SEO, hosting infrastructure, or security while boosting your website traffic and leads by up to 20-30%
This document discusses digital marketing trends for 2022 that will impact businesses. It covers topics like consumer trends showing people prioritizing discovery, health, volunteering and education. Search trends are evolving to focus more on relevancy, experience and desire. Local search success depends increasingly on expertise, authority and trust. The presentation emphasizes the importance of digital experience and desire, including stitching together an omnichannel customer experience through approaches like conversational search and commerce. It provides a framework and considerations for an effective 2022 digital strategy.
Sean Rusinko - What does full-on personalization look like and how do I get t...SUGCON
This document discusses personalization and how to achieve full-on personalization. It begins by defining personalization as dynamically tailoring the website experience to the unique needs of each individual user. It then discusses the different types of personalization data including implicit data from user behavior and explicit data provided directly by the user. The document goes on to discuss how technology giants like Google, Amazon, and LinkedIn have raised user expectations around personalization. It provides examples of basic personalization and outlines the key steps needed to achieve personalization transformation, including strategic planning, selecting the right technology, and proper staffing and training. Finally, it provides examples of companies successfully implementing personalization.
Webinar Recap: Reopening Keys to Success from HSMAI CEO Bob GilbertMilestone Inc
We interviewed leading hospitality industry expert and President of HSMAI, Bob Gilbert and discussed how hotel recovery is unfolding and where it goes from here and how you can gain customer confidence and bookings.
Key takeaways included:
• Crisis recovery growth framework
• Key consumer trends and what they indicate for hotel marketing strategy
• Why pivoting marketing strategy makes sense with business and convention disappearing
• What the new normal marketing funnel looks like and how to identify right customer and market to them
• What should we package to meet customer needs and specific recovery tactics
• Questions and Answers with Bob Gilbert
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
The document analyzes the market opportunity for vertical portals and Aeneid's product offerings. It finds that the number of vertical portals is increasing, especially in high tech, finance, and healthcare. Portals need new revenue streams and tools to manage increasing content. The best opportunities for Aeneid are in developing features to differentiate sites, increase user engagement, and make money for portals via a revenue sharing model without sharing customer data. It recommends Aeneid partner with portals and content toolmakers to create research services.
How bert will impact your digital strategyMilestone Inc
Google’s recent BERT update is its biggest in 5 years after Rankbrain. According to Google it will impact 10% of all queries and is one of the biggest steps forward in the history of search. In this presentation Milestone shares real examples of BERT's impact, and guide you through 5 steps to prepare you for BERT. This presentation was given by Milestone‘s President - Benu Aggarwal, and Head of Products - Sathya Krishnamurthy in a webinar on Thu, November 21st. It will arm you with practical tips to upgrade your digital assets and be ready for BERT, conversational content, and voice search.
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
How personalization takes the scary out of your demand unit waterfallBound
Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media-saturated landscape.
Similar to Webinar on Covid-19 Crisis-Recovery-Growth (20)
Local Search in 2023: Must-Know and Must-Do TacticsMilestone Inc
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but sites that do create it and mark it up effectively with structured data face less competition in those media categories and are able to increase visibility and traffic.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Why Entity-Led Growth Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Back Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
In this webinar Milestone’s experts Ritika Chugh, Sr. Director – Product and R&D, and Tushar Prabhu, Director of SEO, discussed top tips to leverage the power of FAQs to drive engagement and traffic to your digital assets. They briefly reviewed why answers are the key to driving your prospects forward on their journey. Customers seek answers in search engines, on your website, and from their network, and you want to be the source of those answers to maintain engagement across the journey. Investing in answers will pay off attractively, but doing so successfully means you have to understand what they are asking and their intent.
This webinar covered the following:
- Source and curate questions
- Organize questions and answers like content
- Mark up FAQs with schemas
- Engage and convert customers
- Learn how to evaluate your FAQs
- Track and report FAQ performance
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
This document outlines a presentation about using entity-led growth as a competitive advantage. It discusses how content discovery is challenging without entities. A 5-step framework is proposed for entity-led growth: 1) strategy and planning, 2) deployment and maintenance, 3) measure and analyze, 4) enhance content and expand results, 5) align, educate and celebrate. Case studies are presented showing how measuring performance by entity type can identify opportunities. Attendees are offered a complimentary entity audit to assess opportunities.
Webinar top tips for driving growth for your businessMilestone Inc
The document provides strategies for hotels to drive growth as travel rebounds from the pandemic. It outlines a 14-step "Milestone Growth Cycle" that includes enhancing online listings, incorporating health and safety messaging, increasing direct bookings through paid search and metasearch, re-engaging customers through email, and creating fresh local content. Later steps focus on contactless services, limited-time offers, experiential content, and analytics to measure engagement. The goal is for hotels to emerge from the crisis, engage new travelers, and evolve strategies to gain market share through personalized outreach and experiences.
Revenue Recovery - A Tactical Guide for Hotels to Get Ahead in 2021Milestone Inc
In this webinar Tammie Carlisle, Head of Hospitality at Milestone and Nancy Johns, Senior Vice President, Integrated Marketing + Digital Solutions at Crescent Hotels and Resorts as they have discussed about recovery strategies for hotels in Q2.
They have addressed digital discovery and digital experience and where the best opportunities lie in the recovery and growth phase of the pandemic.
Key topics in this recap video
• What tactics to apply for the weddings and other celebration starting in Fall
• How are you preparing your hotels for what is next?
• What should hotels be doing to communicate with their guests right now?
• How do you get media spend when you have a hotel or owner that is hesitant to spend?
• How do you measure different programs success?
Why Facebook Is Important for B2B and B2C MarketingMilestone Inc
Facebook has grown to become one of the most important platforms for B2B and B2C marketing. Check out our whitepaper to know more about Facebook’s potential for businesses.
Engage 2020 keynote: Digital Transformation in 2021Milestone Inc
Why digitization is so important? Benu Aggarwal, Co-Founder & President, Milestone Inc, talks about how digital transformation has opened up new opportunities for every business. Watch the full video to know about digital transformation in 2021: https://bit.ly/3plfTl7
2021 business and digital marketing trendsMilestone Inc
This document summarizes 2021 business and digital marketing trends presented by Milestone Inc. It discusses how the global economy is expected to recover in 2021 with 4.4% GDP growth. Digital transformation accelerated in 2020, and customer experience will remain important. Speed, mobile optimization, security, and local search will also be key focus areas. The presentation provides recommendations on measurement, video strategy, and ensuring an authentic corporate character.
Hotel Budget Planning During a PandemicMilestone Inc
In this webinar, Milestone experts Tammie Carlisle and Keith Brophy discussed key trends impacting travel consumers and the opportunities which still exists for a hotels.
2020 has been challenging yet offers opportunities to attract local business, staycations, or leisure travelers. With the right cleaning protocols in place you can still communicate your value and attract travelers to your hotel. Hotel budgeting for 2021 offers opportunities to enhance your digital presence, show case new experiences and become technologically savy
Key topics in this recap video:
• Key trends and review industry stats through the summer season
• Digital transformation and rebuilding your foundation and creative tuning
• Digital storytelling and enhanced customer communication opportunities
• Advanced digital techniques that can give you advantage: Local, AMP, voice search, schemas
• Case studies of hotels doing it right
Hospitality Recovery & Digital Marketing Strategy for Hotels with Chip Rogers...Milestone Inc
Consumers are searching for hotels again. However, a lot needs to be done to reassure travelers and boost bookings during COVID19.
This webinar in partnership with AHLA was a great opportunity to understand broader business impact of the pandemic and how AHLA has been working with the federal government to provide busines resources to AHLA member hotels.
Chip Rogers, CEO and President, AHLA highlighted the safe stay, safety certifications and welcome back programs launched by the association. He also provided insights into all the federal and financial support available to member hotels.
Aggarwal, CEO of Milestone highlighted digital consumer trends and how hoteliers can leverage their digital assets to drive bookings, and increase occupancy.
Key takeaways:
Leverage the cleaning protocols, like Safe Stay, train staff
Communicate clean & safe actively throughout the customer experience
Have a reopening plan and checklist, implement, adjust, adapt
Expand your communication to reach new markets
Stay connected to your industry associations and Milestone for the latest
Don't miss this amazing event recap.
Webinar Recap: Recovering and Growing Your Business with Digital MediaMilestone Inc
Business Successful recovery will depend on pivoting your business, executing best practices and aligning goals with a new digital strategy. Our extensive panel of experts shared key insights to accelerate your recovery. Now is the time to plan your digital marketing and get ready to rebound.
Key takeaways included:
• Economic outlook & trends: insights for post-COVID strategies
• Vision for transformation: how digital media drives your businesses recovery
• Winning solutions: how businesses are connecting with new audiences
• Real life examples: case studies and best practices from Automotive and Hospitality
• Checklists, examples and best practices around omni channel, ad optimization and automation and use of AI
How to generate more leads and revenue from Yelp using the Milestone platformMilestone Inc
Today, approximately 100 Million unique visitors come to Yelp monthly for business information, insights and reviews. In a webinar lead by Yelp's Gina Drago and Milestone's Mike Supple, we will walk you through case studies and examples of how a business – both SMBs or Enterprise, can generate more leads and revenue from all of the traffic visit your Yelp listings.
Key takeaways include:
Understand local and voice search trends impacting your business in 2020.
Create your digital presence on Yelp.
Gain actionable strategies to generate leads and revenue from Yelp.
Understand detailed insights of your Yelp listing performance.
See case studies and examples from both SMBs and enterprise.
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
2. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
YOURSPEAKERS
Erik Newton
VP of
Marketing
Milestone
Moderator Guru?
Sam Khandelwal
Head of Customer
Solutions
Milestone
Organic Guru
Ilya Cherepakhin
Head of Performance
Marketing
Milestone
Media Guru
2
3. Confidentialwww.milestoneinternet.com | 1-408-200-2211
ABOUTMILESTONE
CMS Local
Reviews AnalyticsInsights
Schema Voice
Search
DRI VE REVENUE AND T RAFFI C FRO M DI G I TAL
Design Content SEO
Paid
Marketing
Socialcontent
marketing
Analytics&
consulting
Hospitality | Restaurants | Retail | Finance | Automotive | Healthcare
O MN IC H A N N E L P L AT F O R M S E RV IC E S
9. Confidentialwww.milestoneinternet.com | 1-408-200-2211
COVID-19CRISIS-RECOVERY-GROWTHSTRATEGY
Key channels: Website, SEO, Local, Content
1. Maintain website and increase your digital relevance
2. Add COVID-related content – FAQs, your policies, banners
3. Ensure local listings & maps are updated
4. Start developing new content
Key channels: Paid Media, Website, SEO
1. Harvest content marketing efforts
2. Aggressively scale Paid Media presence
3. Leverage Prospecting and Look-alike modeling
4. Omnichannel synergies
Key channels: Website, Paid Media, SEO, Email
1. Generate interest with unique offers
2. Targeted relaunch of Paid Media
3. Invest in SEO prioritizing schemas, voice, and technical health
4. Optimize Mobile with AMP and superior navigation
5. Amplify omnichannel efforts with Email
9
13. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
ENSURELOCALLISTINGSANDMAPSARE UPDATED
Local Search
Engine
& Hyper Local
Listings
Data
Aggregators
Internet Yellow
Pages
Social ChannelsMaps
APPS & LISTINGSCentral Data Hub
Source Search Engines Apps & listings
Accurate-Relevant-Frequent
Opportunities include:
• UNAP
• Google Posts
• Attributes
• FAQs
• Descriptions
• Reviews
• Events
13
14. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
LOCALLISTINGSANDKNOWLEDGEPANELSHAVEHIGHVISIBILITY
If you do not control your local listing or knowledge panel,
Google may crowd source information from users
14
15. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
NEWCONTENT:ZERO-CLICKISAMAJORTREND;
USEFAQS&VOICESEARCHTOINCREASEVISIBILITY
15
Crisis-stage FAQs complement evergreen FAQs
Use online and offline sources to identify
questions your customers have
22. Confidentialwww.milestoneinternet.com | 1-408-200-2211
1. Maintain website to keep your digital relevance
- Repurpose banners, landing pages & soft calls to actions
2. Add Covid-related content
- Gather intelligence for landing page content: FAQs, policies
- CreateAMP versions of critical pages
3. Ensure local listings & maps are updated
- Aim for accuracy, relevancy & frequency
- Use enhanced Google knowledge panel opportunities
4. Start developing new content
- Social for intelligence & engagement
- Schemas for visibility of new ‘virtual’content
- Lay the groundwork for Voice search with Crisis FAQs
@MILESTONEMKTG
TAKEAWAYSANDTHINGSTOTRYFORCRISISPHASE
22
24. Confidentialwww.milestoneinternet.com | 1-408-200-2211 24
UNIQUE SELLING POINTS
Offers, attributes, new services, partnerships, or rewards
DIGITAL MEDIA ACTIVATION
Targeted lower-funnel strategies, saturating one channel at a time
SEO VISIBILITY UPGRADE
Schemas, technical SEO, local presence
MOBILE ENHANCEMENTS
Best-in-class navigation, content display & AMP solution
EMAIL ACQUISITION
Capture, loyalty refresh, CRM reset
5STEPSFORSTRONGRECOVERY
25. Confidentialwww.milestoneinternet.com | 1-408-200-2211 25
UNIQUESERVICEPROPOSITIONS
Set yourself apart with memorable, value-driven messaging
Unique AttributesService Updates * Extra Benefits & TrialsTargeted Discounts
• Key to provide incentives for prospects to not only consider but want to transact
• Creatively differentiate with value propositions that uniquely address customer needs
• Avoid discounting, if possible
* Hypothetical example
26. Confidentialwww.milestoneinternet.com | 1-408-200-2211
26
DIGITALMEDIAACTIVATION
Begin rebuilding digital presence with targetedstrategies
• Efficiently regain digital presence
• Prioritize lower-funnel channels due to highest
return and likeliest chance of full SOV
• Scale with control and optimize based on
targeting, devices, audiences, seasonality and
business insights
• Align with USP strategies
• Monitor competitor presence
Display & Social
Prospect & Lookalike
Targeting
Paid Search
Non-brand
Paid Search
Brand
Remarketing
All channels
26@MILESTONEMKTG
27. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
REMARKETING:DISPLAY&SOCIAL
27
Close non-converting users with a range of retargeting strategies
Special offer, ideally not
publicly available and
promoted on a
hidden site page
Show use cases for
viewed yet unsold
items
Offer something free
28. Confidentialwww.milestoneinternet.com | 1-408-200-2211
REMARKETING:PAIDSEARCH(RLSA)
28
Repeat searchers who do not convert are shown custom ads leveraging custom landing pages
1st TimeSearcher Default Default
RepeatSearcher
whodidnotconvert
CustomOffer CustomOfferPageRLSA
Standard
User Journey Familiarity with Site PPC Ad Message Landing Page
• Ideally, landing page is customized and not accessible otherwise (if not, ok to use an existing offer)
• Ad text to mention offer details and “exclusive, internet-only” offer
• Ads can be further customized based on:
• Recency of visit
• Depth of site engagement on past visit (e.g. user only browsed site or also enteredshopping cart)
• Meaningful audience size needed and so recommended for Growth stage
@MILESTONEMKTG
29. Confidentialwww.milestoneinternet.com | 1-408-200-2211
1. Use the time to expand content
• Analyze FAQs from site and customer service and forums
• Answer questions, be helpful and relevant
• Launch or expand FAQs at a target cadence, e.g. 10 per week
2. Add or improve schemas
Has the largest impact of any SEO tactics across Milestone accounts in 2019
3. Monitor and repair schema errors, errors will nullify gains
4. Implement new schema types Google creates to respond to crisis
5. Add AMP to all important pages, improves mobile and desktop
rank for visibility and clickability
@MILESTONEMKTG
INVESTINSEO:SCHEMAS,FAQS,AMP&SITESPEED
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MOBILE:ESPECIALLYCRITICALINCOVID-19SETTING
Recovery stage will amplify weak spots in how sites convert mobile traffic
@MILESTONEMKTG
• Mobile remains the dominant device at 50%+ of traffic
• If page speed is >1 sec, bounce rate rises dramatically
• Users in post-crisis stage will be especially sensitive to any flaws across mobile
32. Confidentialwww.milestoneinternet.com | 1-408-200-2211
• Pursue and reward email signups
• Use engaging, content-rich emails for
ongoing communication
• Align email with other channels to
maximize omnichannel synergies
34
EMAILTOAMPLIFYOMNICHANNELEFFORTS
@MILESTONEMKTG
Exclusive offer
for subscribers
Key to implement best practices for email to reinforce other channels
33. Confidentialwww.milestoneinternet.com | 1-408-200-2211
1. Tune your offers and messaging
2. Run experiments
3. Optimize your offer flow and conversion
4. Protect and monitor brand terms in Paid Search
5. Hone channel interactions and targeting techniques
6. Improve mobile experience and speed
7. Enhance Omnichannel synergies with Email
@MILESTONEMKTG
TAKEAWAYSANDTHINGSTOTRYINRECOVERYPHASE
35. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
SCALEWITHOMNICHANNELSYNERGIES
37
NATIVE
SOCIAL
PAID SEARCH
PROGRAMMATIC
ENDEMIC
METASEARCH
TABLET
VOICE
MOBILE
DESKTOP
Rebuild reach and maximize paid media channel saturation for ongoing growth
Site
36. Confidentialwww.milestoneinternet.com | 1-408-200-2211
1. Figure out which stage you are in
2. Map your plan to the CRG stages
3. Engage your team or an agency to execute your plan
4. Listen to your customers and watch for changes in journeys
5. Run experiments, run more experiments
6. Get a complimentary digital assessment from Milestone
7. Join us on for the next CRG webinar on content
8. Stay safe and socially distant
@MILESTONEMKTG
NEXTSTEPS
39. Confidentialwww.milestoneinternet.com | 1-408-200-2211
COVID-19CRISIS-RECOVERY-GROWTHSTRATEGY
Key channels: Website, SEO, Local, Content
1. Maintain website and increase your digital relevance
2. Add COVID-related content – FAQs, your policies, banners
3. Ensure local listings & maps are updated
4. Start developing new content
Key channels: Paid Media, Website, SEO
1. Harvest content marketing efforts
2. Aggressively scale Paid Media presence
3. Leverage Prospecting and Look-alike modeling
4. Omnichannel synergies
Key channels: Website, Paid Media, SEO, Email
1. Generate interest with unique offers
2. Targeted relaunch of Paid Media
3. Invest in SEO prioritizing schemas, voice, and technical health
4. Optimize Mobile with AMP and superior navigation
5. Amplify omnichannel efforts with Email
41