How to make the right decisions about your content delivery architecture in a headless way.
Debates about the respective merits of headless and
non-headless CMSs have been ongoing during the past
few years. You may well have been ignoring them. After all,
CMS architecture isn’t exactly a go-to dinner party subject—
even for the most content-obsessed marketers....
We’ve been using CMS to manage website content for 20+ years. But the world has changed. Today, we live in a multi-channel world. People spend more time using mobile than desktop. Traditional CMS products weren’t built for these scenarios, in most cases, they were built as a coupled CMS for websites.
We need a new breed of CMS that will better support multi-channel digital experiences. Headless approach separates content management and its presentation.
Cloud-first headless CMS provides huge benefits for modern marketers and developers. It’s not just a temporary trend for some niche market, it will change the CMS world over the next five years.
Go to www.kenticocloud.com and see what a cloud-first headless CMS can do for you.
This document provides an overview and agenda for a presentation on front-end development for headless content management systems (CMS). The presentation discusses market trends driving separation of front-ends from back-ends, how a headless CMS setup works with frameworks like React and Angular, the roles and processes involved, and how personalization can be achieved. It also includes a demo and Q&A section.
This document discusses headless architecture for ecommerce websites. Headless architecture separates the front-end interface from the back-end database, allowing them to develop independently through APIs. This offers performance and modularity benefits. Specifically, it can improve page load speeds and conversion rates. It also allows front-end and back-end developers to specialize and work separately. The document recommends headless ecommerce solutions like PWA Studio and Vue Storefront as representing the future of ecommerce development.
Web development involves the creation and maintenance of websites through web design and coding. Web design focuses on creating the visual templates and layouts for websites using tools like Photoshop, while coding provides the underlying structure and functionality through programming languages and frameworks. Coding is essential for web design as it forms the building blocks and server-side functionality that brings websites to life online.
Shopify is used to make e Commerce websites by using liquid language. In this PPT you can able to understand also about basics of liquid language which is written in Ruby.
We are about to start a new year and I have put together a guide for current and aspiring web developers to follow to get an idea of what it takes to be a full stack developer. From basic tools to html/css, JavaScript, UI frameworks like Bootstrap, server side technologies like Node.js, Python and PHP, frameworks like Laravel, Django and Ruby on Rails. I tried to include the most used technologies and give you the options to choose from with some of my own opinion and input.
Web Development is website development which is explained by Derin Dolen in this PPt in very detail and simple words. Derin Dolen ppt on web development is must be read and share.
We’ve been using CMS to manage website content for 20+ years. But the world has changed. Today, we live in a multi-channel world. People spend more time using mobile than desktop. Traditional CMS products weren’t built for these scenarios, in most cases, they were built as a coupled CMS for websites.
We need a new breed of CMS that will better support multi-channel digital experiences. Headless approach separates content management and its presentation.
Cloud-first headless CMS provides huge benefits for modern marketers and developers. It’s not just a temporary trend for some niche market, it will change the CMS world over the next five years.
Go to www.kenticocloud.com and see what a cloud-first headless CMS can do for you.
This document provides an overview and agenda for a presentation on front-end development for headless content management systems (CMS). The presentation discusses market trends driving separation of front-ends from back-ends, how a headless CMS setup works with frameworks like React and Angular, the roles and processes involved, and how personalization can be achieved. It also includes a demo and Q&A section.
This document discusses headless architecture for ecommerce websites. Headless architecture separates the front-end interface from the back-end database, allowing them to develop independently through APIs. This offers performance and modularity benefits. Specifically, it can improve page load speeds and conversion rates. It also allows front-end and back-end developers to specialize and work separately. The document recommends headless ecommerce solutions like PWA Studio and Vue Storefront as representing the future of ecommerce development.
Web development involves the creation and maintenance of websites through web design and coding. Web design focuses on creating the visual templates and layouts for websites using tools like Photoshop, while coding provides the underlying structure and functionality through programming languages and frameworks. Coding is essential for web design as it forms the building blocks and server-side functionality that brings websites to life online.
Shopify is used to make e Commerce websites by using liquid language. In this PPT you can able to understand also about basics of liquid language which is written in Ruby.
We are about to start a new year and I have put together a guide for current and aspiring web developers to follow to get an idea of what it takes to be a full stack developer. From basic tools to html/css, JavaScript, UI frameworks like Bootstrap, server side technologies like Node.js, Python and PHP, frameworks like Laravel, Django and Ruby on Rails. I tried to include the most used technologies and give you the options to choose from with some of my own opinion and input.
Web Development is website development which is explained by Derin Dolen in this PPt in very detail and simple words. Derin Dolen ppt on web development is must be read and share.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
A comprehensive guide to running your first presentation about Strapi. Whether it is for a call for tender, a meet-up or a conference, you can use this guide to know why using an Open-Source Node.js headless CMS is useful for your clients and yourself.
I used this presentation to my first Basic WordPress Presentation last February 05, 2017. To learn more about WordPress, I will share some more tips on my blog at http://www.realbloggingadvice.com
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Headless CMS – the foundation of modern SEOCory Schmidt
In this talk, Cory Schmidt explains the SEO implications of migrating to a headless CMS. He will use the story of his company's recent migration and its challenges, and the huge impact on organic search...
The Elusive ROI of Content Marketing (by Tim Soulo)Ahrefs
In the past few years we’ve seen a lot of SaaS businesses utilize content marketing as a growth channel. But measuring the ROI of your content marketing is quite tricky and oftentimes plain impossible. So, how can you know if you’re spending money and effort on the right things and not squandering any of your resources? In his talk, Tim will share his experience running content marketing for Ahrefs, a $100M ARR bootstrapped SaaS.
Chrome team announces the term “web vitals” in past may to Evaluating page experience for a better web.
Core Web Vitals, a set of metrics related to speed, responsiveness, and visual stability, to help site owners measure user experience on the web.
And it is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.
The document discusses headless e-commerce websites and microservice architectures. It explains that headless websites separate the front-end from the back-end, with the two communicating through an API. This modular approach allows each component to be developed and updated independently. The document also outlines some of the benefits this architecture provides for developers and merchants, such as faster development, more flexibility, and lower costs.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Build a High-Impact SEO Strategy in 2022ALPSMarketing
The document provides tips for building a comprehensive SEO strategy, including how to discover SEO opportunities, prioritize efforts using data science methods, develop a strong content strategy, and track the right metrics. It recommends evaluating existing and new volume, understanding relevancy and authority gaps, categorizing data sets, mapping the full user funnel, and defining primary and secondary KPIs. The presentation discusses analyzing opportunity types, prioritizing based on algorithms, developing tactical plans, understanding the search landscape, applying a full funnel connection, and understanding reporting roles.
"Micro-frontends, web development", Oleksandr KhivrychFwdays
Architecting micro-frontends can be challenging. The right micro-frontends approach can provide many benefits for organizations. But, poorly architected can sometimes lead to many critical issues (performance, complexity, big cognitive load). In this talk, let's explore how we can keep it simple with Module Federation and enable independent release flow in modern web applications.
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
Victor Karpenko provides tips for building effective SEO teams from scratch. He recommends extensive research upfront to understand keywords, competitors, and goals. This includes dashboard analysis of pages' trust, links, traffic, content and technical SEO. Proper KPIs and team leads with SEO experience are essential. Regular check-ins with the SEO team help ensure progress towards goals. Ongoing analysis of search results and link building are required to continually improve rankings. Custom tools have also been developed to help manage the SEO process and scale results over time.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
A headless CMS is similar to decoupled CMS architecture, but does not have a distinct frontend system to which to publish. Sitecore is originally designed as a headless CMS. It stores content as items, and Sitecore’s layout engine places those objects, or modules.
https://www.raybiztech.com/blog/sitecore/customer-experiences-with-sitecore-as-headless-cms
The CMO Guide to Headless CMS for B2B SaaS & Tech Companies.pdfContento
Learn how marketing leaders can deploy a Headless CMS at your B2B, SaaS or tech company.
In this white paper you'll learn:
1- What is a Headless CMS?
2- How does it Compare against a Traditional CMS like WordPress?
3- What the Key Benefits are?
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
A comprehensive guide to running your first presentation about Strapi. Whether it is for a call for tender, a meet-up or a conference, you can use this guide to know why using an Open-Source Node.js headless CMS is useful for your clients and yourself.
I used this presentation to my first Basic WordPress Presentation last February 05, 2017. To learn more about WordPress, I will share some more tips on my blog at http://www.realbloggingadvice.com
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Headless CMS – the foundation of modern SEOCory Schmidt
In this talk, Cory Schmidt explains the SEO implications of migrating to a headless CMS. He will use the story of his company's recent migration and its challenges, and the huge impact on organic search...
The Elusive ROI of Content Marketing (by Tim Soulo)Ahrefs
In the past few years we’ve seen a lot of SaaS businesses utilize content marketing as a growth channel. But measuring the ROI of your content marketing is quite tricky and oftentimes plain impossible. So, how can you know if you’re spending money and effort on the right things and not squandering any of your resources? In his talk, Tim will share his experience running content marketing for Ahrefs, a $100M ARR bootstrapped SaaS.
Chrome team announces the term “web vitals” in past may to Evaluating page experience for a better web.
Core Web Vitals, a set of metrics related to speed, responsiveness, and visual stability, to help site owners measure user experience on the web.
And it is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.
The document discusses headless e-commerce websites and microservice architectures. It explains that headless websites separate the front-end from the back-end, with the two communicating through an API. This modular approach allows each component to be developed and updated independently. The document also outlines some of the benefits this architecture provides for developers and merchants, such as faster development, more flexibility, and lower costs.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Build a High-Impact SEO Strategy in 2022ALPSMarketing
The document provides tips for building a comprehensive SEO strategy, including how to discover SEO opportunities, prioritize efforts using data science methods, develop a strong content strategy, and track the right metrics. It recommends evaluating existing and new volume, understanding relevancy and authority gaps, categorizing data sets, mapping the full user funnel, and defining primary and secondary KPIs. The presentation discusses analyzing opportunity types, prioritizing based on algorithms, developing tactical plans, understanding the search landscape, applying a full funnel connection, and understanding reporting roles.
"Micro-frontends, web development", Oleksandr KhivrychFwdays
Architecting micro-frontends can be challenging. The right micro-frontends approach can provide many benefits for organizations. But, poorly architected can sometimes lead to many critical issues (performance, complexity, big cognitive load). In this talk, let's explore how we can keep it simple with Module Federation and enable independent release flow in modern web applications.
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
Victor Karpenko provides tips for building effective SEO teams from scratch. He recommends extensive research upfront to understand keywords, competitors, and goals. This includes dashboard analysis of pages' trust, links, traffic, content and technical SEO. Proper KPIs and team leads with SEO experience are essential. Regular check-ins with the SEO team help ensure progress towards goals. Ongoing analysis of search results and link building are required to continually improve rankings. Custom tools have also been developed to help manage the SEO process and scale results over time.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
A headless CMS is similar to decoupled CMS architecture, but does not have a distinct frontend system to which to publish. Sitecore is originally designed as a headless CMS. It stores content as items, and Sitecore’s layout engine places those objects, or modules.
https://www.raybiztech.com/blog/sitecore/customer-experiences-with-sitecore-as-headless-cms
The CMO Guide to Headless CMS for B2B SaaS & Tech Companies.pdfContento
Learn how marketing leaders can deploy a Headless CMS at your B2B, SaaS or tech company.
In this white paper you'll learn:
1- What is a Headless CMS?
2- How does it Compare against a Traditional CMS like WordPress?
3- What the Key Benefits are?
A content management system is a critical part of a new age website permitting an application or group of a number of applications of computerized content to be overseen without coding or developing new pages.
CMS is a content management system just like WordPress. It is a central management system through which one can easily publish, edit & modify their data on the website. The management of cms is very easy. One with little knowledge about the cms will handle it easily. In India, these services are easily available, but to find quality service is a hard nut to crack. To get the best cms development services do visit Fullestop.
Do you want to know about the most popular CMS available in the market. Kentico and Umbraco are becoming more and more popular as the preferred option for newly built websites. But both these CMS platforms are a lot more similar than you know. To know the difference between these two just visit at https://www.zenesys.com/blog/umbraco-vs-kentico
Content Management Systems (CMS) have transformed the landscape of web development,
making it easier for businesses and individuals to create and manage websites. Over the years,
CMS web development has Web Designs Services evolved significantly, becoming an essential
tool for web designers, developers, and content creators. In this article, we will explore the world
of CMS web development, its history, key players, benefits, and the future trends shaping the
industry.
I. The Birth of
The document discusses different content management system (CMS) architectures including traditional, decoupled, and headless CMS.
Traditional CMS has the content creation and publishing interfaces tightly coupled, which can limit customization and maintenance over time. Decoupled and headless CMS separate these interfaces, offering more flexibility but also requiring developers to build publishing interfaces.
Headless CMS focuses only on content creation and provides an API for any device or channel. This allows customization of publishing interfaces for different contexts but means building out publishing functionality. The ideal architecture depends on an organization's specific needs and resources.
Welcome To
What does CMS mean for web design?
Web design and web content management have a very thin boundary. The success of the entire website operation depends on the CMS and web design.
Summary of Contents
• The Function of Content Management Systems in Web Design Benefits and Drawbacks of Content Management Systems.
• The Best CMS to Use for Your Web Project
• Rules for Selecting a CMS In conclusion.
Since the advent of HTML and CSS, web design standards have significantly improved. The industry has now popularized the standards for building successful, flexible standards-based websites online, replacing everything from text-only HTML web pages to boxy types of styles.
The new generation of methods, tools, and frameworks made possible by HTML5 and CSS3 have given web designers the ability to create amazing flexible web sites that are not constrained by the use of tables for layout. Although learning the fundamentals of CSS isn't too difficult, the difficulty arises when you start coding your designs. Experience is required to develop web design skills; they cannot be acquired merely by memorization and documentation reading.
In the information age, having a well-designed static website is not sufficient to sustain the entire website operation over time. The popularity of various CMS and applications has skyrocketed in recent decades thanks to the development of technology and the internet. Every online business application needs to manage digital content properly since it gives users a method to handle many types of information, including text, media, graphics, and other types of data, without needing to be familiar with web programming or markup languages.
A CMS, or content management system, is a program or platform that enables users to build and maintain websites without prior CSS and HTML knowledge by allowing users to create, change, delete, and publish material through an intuitive graphical user interface. Simply put, CMS enables you to create responsive web pages with beautiful designs even if you have no experience with graphic design, programming, or web technologies.
With the use of appropriate security mechanisms, CMS enables users to control, maintain, reassemble, and manage content that is kept in a database on a web server. Content can be created using adaptable programming and markup languages like PHP and HTML. You may have already utilized several content management systems without CMS Web Designs realizing it given the abundance of CMS platforms available online. You undoubtedly have knowledge of how to produce, publish, and update material, as well as how to use profiles to embed photos and videos under particular categories and tags.
Traditional CMS software can be coupled with other content management system design principles and outside technologies to address some complicated web application requirements, even though it doesn't completely address all business needs. A typical content management application can a
A Comprehensive Guide to Content Management Systems.pdfTechugo
Over the past few decades, however, digital content and assets have exploded in quantity and quality. New channels, interfaces, and devices have also made it easier to access them. Today, content is delivered to all devices: smartphones, TVs, and watches to voice-activated devices.
A Comprehensive Guide to Content Management Systems.pdfTechugo
Content Management Software (CMS) is a tool that enables businesses to efficiently manage and publish their website content. A CMS streamlines the process of creating, editing, and publishing content, allowing businesses to easily maintain and update their website without technical expertise. With features such as user-friendly interfaces, customizable templates, and integrated SEO, a CMS is essential for businesses looking to effectively manage their online presence.
How Embracing Headless Architecture Benefits Businesses_.pdfAnil
Embracing a headless architecture can provide several benefits to businesses, particularly in the context of web development and content management systems. Headless architecture refers to the decoupling of the front end (the "head") from the back end, allowing for greater flexibility and scalability. Here are some key advantages of adopting a headless architecture
A CMS has many users: authors, SEO experts, ecommerce, marketing, site managers, etc. Each has different roles and goals for accessing the website. How do we improve the user experience for each of those to help them do their jobs and accomplish their goals? See and learn how we can do better than do-it-yourself tools and using a CMS out-of-the-box.
The issues are presented as challenges to any CMS and web project, and the implemented solutions are demonstrated in Joomla.
The CMS landscape is changing rapidly. Factors like the economic downturn, prevalence and evolution of Open Source platforms, commoditization of complex technologies, and legacy technologies failing, have all driven the
current change. The recognition that content is king has also driven the CMS into a business critical tool.
The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? Why do we need a CMS? How do I make sense of the solutions available? In this session we will define what a CMS is, how this is important to your organization and its content. We will also look at key problem areas that a CMS system solves and the organizational readiness areas to review before considering any CMS system.
7 Reasons Why Umbraco CMS is the Best for Small BusinessEdwardallen40
If you're still not sure what a CMS is, here's everything you need to know: it's the software that helps people manage website content. That includes text, graphics, animation, and even audio and video. To know more how it is beneficial for small business just visit @ https://www.ltechpro.com/blogs/7-reasons-why-umbraco-cms-is-the-best-for-small-business
The document provides an overview of WAVES2, a new content management system (CMS) developed by Aptinet. It describes the key features and capabilities of WAVES2, how it compares to other CMS options on the market, and positions it as a flexible enterprise-level CMS that can be deployed either as installed software or software-as-a-service at a lower cost than comparable systems. The document outlines the advantages WAVES2 has over open source, custom, installed, and SaaS CMS models by combining benefits and eliminating drawbacks of each approach.
Top 5 ruby on rails cms platforms for 2020Katy Slemon
In this post, we are going to compile everything you need to know for choosing the right CMS for your project idea and the top 5 Ruby on Rails Content Management Systems
Why Should You Choose Webflow For Website Development?Lucy Zeniffer
Choosing Webflow for website development offers unparalleled advantages, especially when partnering with a Webflow development company. Its intuitive interface, robust hosting, and SEO tools streamline the process, while responsive design capabilities and a vast template library ensure top-notch results. With Webflow, you're not just building a website; you're crafting a digital masterpiece with the expertise of a dedicated development team.
CMS stands for the content management system. This might be the right option if you are looking for an easy way to build a website quickly and with minimal technical knowledge and resources. We’ll explain what a CMS is. Additionally, we will also discuss how developers use a CMS to manage their sites’ infrastructure to allow them to focus on creating innovative and pleasant content that leads increase conversions.
This presentation is a case study on an external piece of analysis conducted by the author for Nisbets on an approach to select an ecommerce platform and how to manage an ecommerce channel.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. White paper // What you need to know about headless CMSs
2
Introduction
Debates about the respective merits of headless and
non-headless CMSs have been ongoing during the past
few years. You may well have been ignoring them. After all,
CMS architecture isn’t exactly a go-to dinner party subject—
even for the most content-obsessed marketers.
But this is an important discussion. The quality of the
content appearing on audience screens is becoming
fundamental to the brand value of most businesses.
To maintain an edge over competitors, you need to ensure
the experiences you and your developer colleagues create are
as rich, smooth, and contextual as possible—and extendable
to wherever your audience is, whether that’s on a mobile
app or connected device. Headless CMS architecture is
a big part of this conversation.
So now’s the time to get to the heart of the headless and
non-headless debate. In this white paper we’ll explain what
headless is (and isn’t). And we’ll look at how you go about
making the right CMS decisions for your company—taking
into account the needs of both developers and marketers.
At Sitecore, we also think it’s time to consider the merits
of a third way: one that’s arguably much better suited to
the modern age of contextual marketing.
Ready? Here we go.
What is a headless CMS?
A headless CMS is a content management system that lets
you store, edit, and manage content—but doesn’t actually
render the content on your audience’s screen.
In other words, a headless CMS separates the creation,
delivery, and management of content (the back-end tasks)
from its presentation on the web page, app, or device
(the front-end tasks). It has no role in website design,
page themes, or templates.
By contrast, traditional coupled (otherwise known as non-
headless) CMSs are responsible not only for content creation,
management, publishing, and delivery—but also for the last-
mile rendering (otherwise known as presentation) of the
web page.
How headless and non-headless CMS
architectures differ
So it’s clear that using a headless CMS (rather than a
coupled CMS) places a lot of responsibility for the end user’s
experience on developers—because how a particular page or
screen is built has to be described in code and managed by
the developer.
But there are some very big advantages to using headless
CMSs—and that’s why it’s become such a big deal lately.
Headless CMS—a really big deal
When the digital world was all about the web and not much
else, a CMS could handle authoring, storage, and presentation
of designed websites quite happily. Content repositories
(which store content and dynamically deliver it to a page)
were optimized for HTML templates. Everything was coupled
together nicely and there were big performance benefits to
this all-round closeness.
Then came the mobile revolution and the internet of things
(IoT) as well as a proliferation of different devices on the
market that didn’t use HTML. Suddenly, the coupled CMS
cracks began to show.
Their content repositories, which were web-page-centric,
just didn’t play nicely with non-HTML formats. They were
ill-equipped to use the latest front-end technologies without
hacks or significant development work. They simply weren’t
ready for an age of fluid and responsive web apps in which
pages dynamically update as users interact with them.
They couldn’t adapt to a new age of content in which
content objects were delivered via an API.
Creation of new content
and organization of
existing content
Headless
Non-headless
Delivery of content to
one or more channels
Headless
Non-headless
The actual rendering or
presentation of content
on one or more devices
Headless
Non-headless
Content management Content delivery Content presentation
4. White paper // What you need to know about headless CMSs
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Enter headless
Then headless CMSs came on the scene and sidestepped all
the problems. The agnostic content (no longer optimized for
HTML or any other format) was stored and easily retrieved
from the headless CMS.
Front-end developers, using tools they liked, could take care
of the look, feel, and functionality of the user’s experience
on web, mobile, or other channels (without having to learn
a CMS user-interface technology that was likely to be way
behind the curve).
Headless CMSs are perfect for an era in which devices had
become powerful enough to cope with rendering locally,
which in itself brought great UX improvements.
Happy developers
Headless CMS and its decoupled rendering has freed
developers from the conventions and structures of the
back end.
Now they no longer have to deal with the peculiarities of a
CMS’s rendering system and technology—whether .NET, JAVA,
PHP, or Ruby. Instead, they can access pure-code fragments
of content that are not already in the final representation of
the page. Using the latest open-source JavaScript libraries and
frameworks, developers can quickly build rich applications
and get full control over the user experience.
Headless architecture has also made the audience experience
smoother and quicker—by moving all the rendering to the
devices and streamlining the back end. Meanwhile, marketers
enjoy the ability to write once and have their content
distributed across all channels.
All this freedom and flexibility is huge for businesses.
It has empowered them to continually move with the
times, innovate, and future-proof their sites.
Sound great? Here comes the “but.”
The BIG headless compromise
There’s a very big downside to headless. Headless CMSs
can disconnect the marketer from managing the customer
experience—and, perhaps more important—from the data
and insights that the customer experience delivers.
Here’s why: The decoupling of the rendering (or presentation)
of the content in a headless CMS means that before the page
is actually rendered, its composition is described in code
only. That means marketers aren’t able to create and edit
content in context. They can’t enjoy what-you-see-is-what-
you-get (WYSIWYG) authoring. To even reposition a simple
component or add a new one requires additional coding.
That’s a big problem for marketers. But here’s another as well.
The fact that content storage and presentation is decoupled
in headless architecture makes it highly problematic to
personalize experiences. Personalization requires collection
and analysis of customer interaction data from the front end
so you can test and optimize personalized experiences from
the back end. That requires a lot of custom integration work
in a headless architecture in which front and back ends are
separated, and even then, some fidelity may be lost.
In an age in which marketing in context and delivering great
experience is everything, this is a huge downside. There is,
however, a win-win-win alternative—a route that’s good
for developers, marketers, and end users.
The third way—headless nirvana
The new, “third way” in CMS architecture delivers marketers,
developers, and end users all the best attributes of headless
and non-headless CMSs:
■■ Front-end developers have total freedom.
Unchained by conventions and structures of any
back end, they can use their tools of choice to get
the most from content.
■■ Marketers connect with the content. They can see
what they’re creating and editing—and only have to
write once to distribute content across all channels.
■■ Marketing in context is possible. Personalization
and optimizing user experiences through testing
becomes easy.
This third way is a new type of no-compromise architecture
that is at the heart of the Sitecore®
Experience Manager
(Sitecore XM), the market-leading CMS in the Sitecore®
Experience Platform™ (XP).
5. White paper // What you need to know about headless CMSs
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A new headless architecture
Sitecore has always stored content in an item-based
repository. In other words, our platform never “pre-bakes”
pages ahead of delivery. We’ve kept the creation, delivery,
and management of content (the back-end tasks) separated
from the rendering, or composition of the web page, app, or
device (the front-end tasks). And that’s been true from the
very start—it’s what we mean when we say that our CMS
“decouples content from its presentation.”
This item-based, logically decoupled architecture means
Sitecore implementation partners and developers have been
able to use Sitecore as a headless system—relying on their
own tools to do the rendering outside of the Sitecore server.
But they missed out on the opportunity to personalize pages.
We wanted to find a way to make it far more straightforward
for front-end developers to decouple the content creation
and management from the presentation, so they could easily:
■■ Maintain full control over the user experience—
no matter which sort of device they were
delivering content to
■■ Use the rendering tools, frameworks, and libraries
they wanted
■■ Build amazingly rich applications
We wanted to deliver all this while still ensuring marketers
retained the power to create and edit in context, in a
WYSIWYG environment, and personalize content for
end users.
Happily, we’ve managed to pull this off in Sitecore XP
version 9.
Sitecore XP 9:
hybrid headless perfection
In Sitecore XP 9, we’ve introduced two add-ons—Sitecore®
Experience Accelerator 1.4 and JavaScript Services Tech
Preview—that deliver a new REST API on the presentation
layer of the Sitecore CMS architecture. This effectively allows
any device or browser to interpret the whole composition of
the page or screen of Sitecore content—complete with all
the personalization rules implemented by the marketer.
Meanwhile, a new JavaScript SDK called JavaScript Services
(JSS), allows front-end developers (even those with no
knowledge of Sitecore) to use modern JavaScript libraries
and frameworks such as React.js and Angular to carry out the
rendering of Sitecore content on an end device or browser.
These two developments mean the presentation of the
content doesn’t have to take place on the Sitecore server
anymore—it can be physically decoupled from the creation,
delivery, and management of content, yet without any of
the downsides normally associated with headless CMSs.
The marketer simply composes the page, sends it off for
approval, and then the page is ready for delivery to any
type of mobile app, web page, or internet-connected device.
The front-end developer can either consume the whole page
created by the marketer or cherry-pick parts of it before
choosing how it’s rendered.
In short, front-end developers get the freedom to use the
tools they want to deliver audiences a great user experience,
while marketers stay in control of the content.
At the heart of the headless process is Sitecore’s content
delivery engine, which pulls together the components of
content into the full screen or page layout before it renders
dynamically on the front end.
For traditional websites, rendering Nirvana is to
combine both the browser and server (known as
universal rendering). This means the server can
instantaneously render the first page delivered to
an end user, avoiding the flash and reload seen in
some web apps. Then the browser can take over
the end user’s next action (for example, clicking
on the nav menu). Because this doesn’t involve
round trips to the server for full page rendering,
it becomes a very fluid process. Sitecore XP 9
makes this possible.
6. White paper // What you need to know about headless CMSs
5
Here’s how our hybrid headless architecture works
Item-based
content repository
Sitecore
Experience
Database
Personalization rules
Rendering
server
API
JSS SDK
Sitecore contextual
content delivery server
Sitecore content
management server
Form
Web hero
banner
Text box
Graphic
with caption
Mobile device IoT device Browser
Content marketer uses WYSIWYG tools to
create pages once for any device (attaching
personalization rules when applicable).
For SEO and performance reasons, the JavaScript
application can render on a separate rendering
server fully decoupled from content delivery.
Each page is composed of small content items
(also known as components).
Content items (not yet optimized for any format)
are gathered in repository.
Delivery engine gathers information – ready
to be delivered to device or server (or both)
for rendering.
The Sitecore®
Experience Database™ (xDB)
delivers context about end users including
profile information, past interactions, and more.
New API lets any device/ browser consume
and interpret page or screen composition
AND personalization rules.
New JSS SDK lets front-end devs use JavaScript
libraries and frameworks such as React.js and
Angular to build apps that carry out the rendering
of Sitecore content on end device or browser.
7. White paper // What you need to know about headless CMSs
6
Glossary of CMS terms
Back-end developer—creates the core computational
logic of websites, software, and systems. These are
accessed by a user through a front-end system or app.
Content object—content is information which is
created, as part of an editorial process, for consumption
by an audience. A content object is a single piece of
this content (like an article or a headline) with its own
unique identification number.
Content delivery engine—a suite of technologies that
helps you control how your digital content is served to
your audience.
Front-end developer—uses languages such as
JavaScript, HTML, and CSS to make the visual part
of websites work on computers, mobile phones,
and other devices.
Item-based repository—a database of digital content
objects that allows applications (via an API) to access
the content, manage it, and also to modify it.
JavaScript—a programming language that makes
things happen inside the browser, including
interactivity. Think popup windows, Facebook Likes, etc.
JavaScript Engine—a program that executes
JavaScript code.
JSON—short for JavaScript Object Notation,
and is the preferred way to exchange information
between a server and a web application. It’s an
easy-to-understand, readable, text-based format
for representing data.
OData standards—a protocol that defines a set of
best practices for building and consuming RESTful
APIs. Using OData means you don’t have to worry
about the various data-related definitions. It enables
interoperability between disparate data sources,
applications, services, and clients.
Presentation layer—contains the components
that interpret HTML code, JavaScript, and other items
passed from the server, and transforms them into
what the audience sees on a screen.
Rendering—the process of interpreting content data
and other items passed from a server into what the
audience sees on a screen.
REST (or RESTful) API—helps with interoperability
between computer systems. Web services that use
REST allow requesting systems to easily access and
manipulate textual representations of web resources.
SDK (software development kit)—a package of
software development tools and documentation
that helps with the development of applications
for a platform.
Sitecore JavaScript Services (JSS)—a toolkit for
JavaScript developers to build full-fledged solutions
using the latest modern JavaScript UI libraries and
frameworks for Sitecore in a disconnected fashion
and physically decouple rendering from content
delivery without losing the value of Sitecore XP.
8. White paper // What you need to know about headless CMSs
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Contextual delivery
The contextual delivery of content is arguably the most
powerful aspect of Sitecore’s new, flexible, and channel-
agnostic CMS architecture. Marketers, using the Sitecore®
Experience Editor, simply attach personalization and
testing rules to the page or screen. Then this information,
complete with attached cookies and identifiers about the
end user in question, will be available via the API on the
presentation layer.
Then when an end-user’s device makes the request to the
API, the content delivery engine is able to accept this request
and pull information about the end user from the Sitecore®
Experience Database™ (xDB), including profile information,
past interactions, and other available data. Then the engine
can pull components of content into the full screen or page
layout before it renders dynamically on the front end.
All this means that any rules-based personalization set up
on a content component (for example, an exclusive offer on
a travel site about a premium cruise which is only presented
to visitors with a luxury travel persona) will be applied by the
content delivery engine.
More control over JavaScript
Sitecore’s JavaScript Services is set for official release in
early 2018, but it’s available for public preview now. JSS is a
toolkit for JavaScript developers that allows them to build
sophisticated Sitecore web apps using JavaScript libraries
and frameworks.
Along with our new presentation layer API, JSS will help
bridge the gap between the front end and back end, while
helping front-end developers become way more productive
when using Sitecore and JavaScript.
JSS will offer lots of useful Sitecore abstractions, helping
front-end developers map the output of the presentation
layer to the final render—whether HTML or something else
native mobile. It will help them build fully headless JavaScript
front ends that are fully integrated with the Sitecore
Experience Platform.
JSS will initially support React.js and Angular, but expect
more to be supported as time goes by.
Bringing it all together
At Sitecore, we’re committed to narrowing the divide between
back-end developers, front-end developers, marketers, and
their audiences—freeing them all to produce outstanding,
contextual user experiences on any channel.
The release of Sitecore Experience Platform 9 makes
further strides by continuing to build on OData standards.
This allows you to use off-the-shelf component libraries
and software to create content for your audiences
without having to worry about the various intricacies of
the REST API request, response headers, status codes,
HTTP methods, URL conventions, media types, payload
formats, and query options.
This is part of Sitecore’s journey toward standards-based
communication, rather than proprietary formats.
In summary, Sitecore’s current products and those in the
pipeline offer more control over the delivery, management,
layout, and presentation of content—regardless of channel,
device, or platform. Meanwhile, reporting back becomes
straightforward. And it doesn’t even require separate
analytics tools.
Your next headless move
At Sitecore, we’ve always believed headless should be a
win-win-win—for marketers, developers, and the customer.
We think that by delivering this triple win, we’ve reframed
the headless debate.
The headless CMS approach will increasingly prove invaluable
to many organizations—but there’s no longer a need to
endure the traditional downsides.
When deciding on CMS architecture, businesses should now
be asking a simple question: How does this CMS empower
marketers and developers to deliver the most rich and
contextual experiences to their audiences?
9. White paper // What you need to know about headless CMSs
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Next steps
We’d welcome the opportunity to hear about your plans for
headless. Reach out to us via:
■■ Email: sitecore.net/contact-us
■■ Phone: sitecore.net/phone
■■ Chat: sitecore.net/chat
■■ Or request a demo here.
If you need further help with understanding Sitecore’s
decoupled architecture:
■■ visit Sitecore Documentation
■■ give your account manager a call
■■ or check out Sitecore training to book an online
or in-person training session.
About Sitecore
Sitecore is the global leader in experience management
software that combines content management, commerce, and
customer insights. The Sitecore Experience Cloud™ empowers
marketers to deliver personalized content in real time and
at scale across every channel—before, during, and after a
sale. More than 5,200 brands—including American Express,
Carnival Cruise Lines, Dow Chemical, and L’Oréal—have
trusted Sitecore to deliver the personalized interactions
that delight audiences, build loyalty, and drive revenue.