The document discusses different levels of integrating data with the web to maximize its utility. It outlines three stages of web integration: 1) publishing raw data online, organizing and licensing it; 2) making the data web accessible using open formats and APIs; 3) fully integrating data with the web by identifying things and linking them together using identifiers and relationships. The highest level of integration is Linked Data, which publishes both the data and data model using RDF to create a web of interconnected data that increases utility for both people and machines.