"Web Content Delivery Systems" - Gilbane Boston 2010

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This document discusses content delivery systems and architectures. It defines content delivery as getting content to end users in a consumable form. Content delivery involves transmission, transformation, and enhancement of content. Delivery systems can be coupled, with production and delivery on the same system, or decoupled, with separate production and intelligent delivery tiers. An intelligent delivery tier can enhance content through features like A/B testing, analytics, and permissions management.

Web Content Delivery Systems @gadgetopia

Blend Interactive Working in content management since the late 1990s. @gadgetopia

The Point To get you thinking about content delivery, as opposed to content production Identification of various delivery architectures To consider the delivery tier in terms of what services it provides to enhance content To use the delivery tier to enhance content, no matter where it originated

That moment when you display some media in a browser window and an end user consumes it.

The Four Disciplines Content Modeling Content Creation Content Management Content Delivery

Two Tiers Content Modeling Content Creation Content Management Content Delivery Production Delivery

In the end, delivery is the only thing the end user directly cares about.

It’s like a duck… Photo Credit: Flickr user “theharv58”

Production vs. Delivery Content production is everything that it took to create and manage a piece of content Everything up until you press the “Publish” button Content delivery is everything is takes to get that content to a consumable location in a form that allows a user to interact with it

Allows consumption Allows interaction Transmission and Transformation Enhancement

The Delivery Tier This is the environment from which the content is served to the user “Delivery / Presentation + Tier / Layer” “The Runtime”

Delivery Tier Enhancements A/B Testing SEO Analytics Permissions Navigation Commenting Rating Search

Delivery Architecture Coupled vs. Decoupled

Coupled Systems Content production and delivery take place on the same system Most low- to mid-range systems today are coupled Common for .Net and open-source systems

Decoupled Systems The delivery tier is decoupled from the production tier Content is produced in one system, then transmitted to another system for delivery Common for Java-based systems Delivery tiers have varying degrees of intelligence

Advantages of Coupled More immediate for editors Delivered content is still connected Has the full power of the CMS behind it Intake of user-generated content is easier

Advantages of Decoupled Delivery tier can be simpler Delivery tier not bound to CMS platform Easier and cheaper to scale Integrates better with existing systems Security – the external Web site is not the repository

How smart is your delivery tier? In a coupled system, the delivery tier is as smart as the CMS In a decoupled system, it can vary wildly The trend is towards smarter delivery tiers productized by the CMS vendor

How smart is your delivery tier? “Raw” Web server Has no idea where the content came from Has no knowledge of or connection to the CMS Active Delivery Tier Hand-built or productized Often serves other purposes Is there another option?

Having content in an ECM system behind the firewall is a long way from publishing it in a usable format.

Producers CMS Web Servers Consumers Repo Repo Part of the CMS publishes to the delivery tier.

Producers Consumers CMS Application CMS publishes to an application written solely for content delivery.

Producers Consumers CMS WCMS CMS publishes to a genuine WCMS.

The delivery tier must not only deliver content, but much enhance it.

CMS Consumers Flat Files WCMS SQL Allow content to be aggregated in the delivery tier

Our best paper nominee presentation at Mobile HCI 2013, Munich, Germany (30th August 2013). Here's the paper abstract: With the advent of instant mobile messaging applications, traditional SMS is in danger of loosing it’s reign as the king of mobile messaging. Applications like WhatsApp allow mobile users to send real-time text messages to individuals or groups of friends at no cost. While there is a vast body of research on traditional text messaging practices, little is understood about how and why people have adopted and appropriated instant mobile messaging applications. The goal of this work is to provide a deeper understanding of the motives and perceptions of a popular mobile messaging application called WhatsApp and to learn more about what this service offers above and beyond traditional SMS. To this end, we present insights from two studies — an interview study and a large-scale survey — highlighting that while WhatsApp offers benefits such as cost, sense of community and immediacy, SMS is still considered a more reliable, privacy preserving technology for mobile communication More details available at: www.karenchurch.com

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