The document discusses how businesses are using social media and social networking to engage customers and boost sales. It provides examples of how past US presidents effectively used new technologies like newspapers, radio and television to connect with voters. The document also outlines how companies can use internal social networks and social CRM tools to facilitate collaboration between employees, customers and partners. Examples are given of different internal social networks at Oracle for connecting sales teams and discussing various products.

1. Web 2.0: How businesses are using social media to spark sales Michel van Woudenberg Director Oracle Asia Pacific

2. Shifting Innovation within Businesses IT Innovates You Innovate LOB Innovates 1990’s 2000’s Now

3. Adoption of Corporate Technologies Source: McKinsey Quarterly Feb 2009

4. Innovation at the Edge We ‘all’ use (some) of this “Web 2.0” stuff. . . Social structures form the base of most of these apps They blur the line between professional and personal.

5. Are Companies Using Web 2.0?* *Source: July 2008 McKinsey Quarterly Survey on web 2.0

6. What are Companies using Web 2.0 to do?* * Source: July 2008 McKinsey Quarterly Survey on web 2.0

7. Inside Out , leveraging Social Apps with external stakeholders

11. Thomas Jefferson used newspapers to win the presidency F.D.R. used radio to change the way he governed J.F.K. was the first president to understand television Howard Dean saw the value of the Web for raising money But President Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.”

12. Outside In , leveraging Social Apps within the enterprise to Spark Sales

13. Intra Company Social Application Directives

14. Traditional CRM People are Organized Hierarchically

15. Social CRM Social Networks, Influence, Relevance

16. Combine the Power of Social Networks with CRM Accelerate Growth & Innovation Contribution Accelerate Innovation Community Value Collaboration Content Customers, Partners, Suppliers Employees Social Networks CRM Tagging Rating Sharing Leads Opportunities Orders

17. Enterprise Social Network Membership Company Customers Partners Social Context: People to People People to Content People to Companies Access Control for Applications Value Added Services Discussed earlier App Subscription Management

18. Leave Network Invite Someone Social CRM Applications 17 members All about the cool looking application for reps Leave Network Invite Someone Gadgets for Reps 27 members Cool tools for reps, easy to install and hot to sell Leave Network Invite Someone Fusion Edge Applications 19 members Find out what these applications are about and how they fit with Fusion Applications Leave Network Invite Someone APAC Web 2.0 12 members All about selling Web 2.0 and Social Applications in APAC Leave Network Invite Someone iPhone Enterprise Apps 8 members The latest materials on Oracle’s iPhone applications Profile Leave Network Invite Someone Siebel 204 members All topics related to CRM: sales, service and analytics Manage Network Approvals Pending NY Application Sales 193 members All topics related to selling Oracle applications Manage Network Approvals Pending Fusion Middleware Sales 174 members Everything about selling FMW Leave Network Invite Someone Pharmaceutical Sales 154 members for people selling into the pharma market Leave Network Invite Someone Entertainment Network 135 members is a catalyst for creative people selling to the entertainment industry… Leave Network Invite Someone PeopleSoft 210 members Everything about PeopleSoft related products Leave Network Invite Someone E-Business Suite 324 members Group dedicated to discussing issues, sharing ideas and communicating about the Oracle E-Business… Wall Street Sales 174 members for people selling into the investment banking industry Leave Network Invite Someone Energy Sales 147 members Sales people engaged in the oil industry. Very useful sales tools Leave Network Invite Someone Newest Corp. Members Alicia Wu, Anthony Lye, Bob Taylor, Bruce Kilgore, Ching Lee, Chris Conway, Dan Crowley, Edward Abbo, Francisco Casas, Glenn Tang, Gustavo Davila, Harrison Mills, Humberto Parraguire, James Carson, Javier Tejeida, Joanne Brown, John Kim, Kevin Malik, Marcel Silva, Marcos Lombardi, MIchael Lee, Michael Starr, Nacho Penunuri, Richard Sands, Rob Knight, Robert Cannon,