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Web 2.0 Leadership Hq
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- 2. Passionate about - Leadership, Talent, Organisati onal Development Director of LeadershipHQ Love innovative ideas around TALENT & LEADERSHIP!! Blogger! Tweeter! Speaker! Networker! Linkedin Expert! Copyright - LeadershipHQ 2012 2
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- 4. Social Media Communication Relationships Talent Strategy! Copyright - LeadershipHQ 2012 4
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- 6. Tell me whatyou what to get out of today! Who’s using Social Media? Copyright - LeadershipHQ 2012 6
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- 9. A phrase coinedby O’Reilly Media in 2003 and popularised by the first Web 2.0 conference in 2004 Refers to a perceived second generation of web-based communities and hosted services – such as social- networking sites, blogs, wikis etc – which facilitate collaboration and sharing between users Copyright - LeadershipHQ 2012 9
- 10. A phrase coinedby O’Reilly Media Copyright - LeadershipHQ 2012 10
- 11. Social networking sitesare online communities of people who share interests and activities and who are interested in sharing the interests and activities of others. They typically provide a variety of ways for users to interact through chat, messaging, email, video, file sharing, blogging, discussion groups and images Copyright - LeadershipHQ 2012 11
- 12. o to attractand retain talent o create pages, groups, profiles, applications o connecting alumni o promoting EVP and Employer of choice o careers NOT jobs o publish news, events, photos, podcats o interactive, fun, exciting, evolving Copyright - LeadershipHQ 2012 12
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- 14. Search Engines Professional & Social Networks Google LinkedIn, Jigsaw, Xing, Spoke, Ziggs, Yahoo Zoominfo, Plaxo, Spock LIVE Exalead MySpace, Facebook, StumbleUpon Internet is key for: Attracting, Job Boards Sourcing & Blog Corporate Careers Site Communicating & Industry Job Sites with candidates Seek, MYC, C1 Wiki Internet Crawlers InfoGIST, SourcePoint Talent Hook, Quiet Agent, Broadlook Google Alerts Copyright - LeadershipHQ 2012 14
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- 16. Search Engines/Databases Social/Professional NetworkingSites Referral Sites Blogs Podcast/Skypecast/YouTube Forums/Chat Virtual Reality Copyright - LeadershipHQ 2012 16
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- 18. What are SearchEngines? How Do They Work? o Collection of indexed Information o Search Engines index the Web o Builds database of URL’s & Meta Tags you can search o Crawlers visit websites frequently and read their pages/information to create Search Engine index o Less Than 50% of the Internet has been indexed o Not All Search Engines are created equal o Use Multiple Search Engines when Copyright - LeadershipHQ searching 2012 18
- 19. Web Sites Web Sites Crawlers Web Pages Google Search Your Engine Company Index www.yourcompany.com.au Crawlers Go out to your website and gather information and bring it Directories back to the search engine Copyright - LeadershipHQ 2012 19
- 20. A great searchengine to findtalent! Copyright - LeadershipHQ 2012 20
- 21. • Create newsalerts • Search for CVs • Google Toolbar • Google Sets • Google Groups Copyright - LeadershipHQ 2012 21
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- 23. Facebook – 10,721,020users – 13 million UAV YouTube – 11,000,000 UAVs Blogspot – 3,500,000 LinkedIn – 2,000,000 Twitter – 1,800,000 WordPress – 1,600,000 Flickr – 1,000,00 Tumblr – 1,000,000 Google Plus – 570,000 MySpace – 560,000 Copyright - LeadershipHQ 2012 23
- 24. 150m+ registered professionals •It’s FREE (also a Paid Account) • Professional Networking Site • Users can find potential service providers, subject experts, and business partners, who come recommended • Post and distribute job listings • Find passive candidates • Get introduced to other professionals through the people you already know -1st, 2nd and 3rd Connections • Users have the option to select if they are interested in looking at potential -job opportunities Copyright LeadershipHQ 2012 24
- 25. o Professional Networking Forum o Contact Management Tool o Professional Marketing Tool o Career Transition Tool o Reference Tool o Search Strategy Tool 25 Copyright - LeadershipHQ 2012
- 26. Professional networking tool! •Find and be found by prospective job seekers and other business contacts • Grow a referral network • Build influence with clients or hiring managers • Conduct Competitive Intelligence research • Stay in touch with people • Heighten your corporate and personal brand – increase networks in your vertical 26 Copyright - LeadershipHQ 2012
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- 28. Your profile Getting started Search for People Groups Jobs Update Expand Your Profile Network Follow companies Find Other features Make Potential Placements Candidates Copyright - LeadershipHQ 2012 28
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- 31. Linkedin o Increase your visibility on Linkedin o Improve your Google Pagerank o Get advice o Research Target Companies and Clients o Candidates can prep for their interviews by researching clients on Linkedin! o Increase your credibility by marketing yourself and having a lot of connections and answer questions o Help others – great way to network o Create a public profile and save it in your signature o Forward your profile if you have changes Copyright - LeadershipHQ 2012 31
- 32. Australian stats (2011): •10 million users •70% have geography as their primary network •26% have university/college as their primary network •49% 18-24 year olds •35% 25–34 year olds Copyright - LeadershipHQ 2012 32
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- 36. o write well & often o answer questions with blog posts o invite guest blog posts o highlight your success o encourage comments o submit your posts o promote your blog o be a resource Copyright - LeadershipHQ 2012 36
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- 43. Describes itself as,“a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing! Copyright - LeadershipHQ 2012 43
- 44. Twitter is justcommunication in a new shape, but it’s also a platform for listening to the communication of others in new ways. Fastest growing & hottest social property right now! Copyright - LeadershipHQ 2012 44
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- 46. o Post hot jobs – link back to your employment or agency site o Recruitment news updates o Speaking/networking functions o Links to career content – videos/articles o Connecting with job seekers o Market intelligence Copyright - LeadershipHQ 2012 46
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- 49. Hash Jobs! Copyright - LeadershipHQ 2012 49 #job #jobpost #NAJ #HAJ #career #hiring
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- 52. Video Target your audience Engagewith the audience Be honest Integrate with your recruitment campaign Short! Sharp! Encourage feedback Share via youtube, social media Copyright - LeadershipHQ 2012 52
- 53. ROLLYO! www.rollyo.com Copyright - LeadershipHQ 2012 53
- 54. Your Culture/EVP! Copyright -LeadershipHQ 2012 54
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- 57. • Proactive sourcingis no longer a nice-to-have • Ability to communicate with individuals is exploding via an extensive list of internet based media. • New internet communication channels are emerging every day. • Technology savvy specialists (“cybersleuths”) are being employed solely to conduct internet based research and optimise online channels • Multiple channel strategies focused differently for passive and active candidates Copyright - LeadershipHQ 2012 57
- 58. Sourcing specialists willproactively supplement the broader sourcing activities Market Talent Technical Sourcing X Research Mapping Social Networks, X Networking, Role & Location Phone based (Region) Spiders, Search Engines, Database X research specific Mining Increased Candidate Supply for Critical Hires The Critical Hire sourcing function will use a combination of market based and Web 2.0 to identify potential talent Copyright - LeadershipHQ 2012 58
- 59. How… oBe transparent, honest& open o Refer all links, jobs and content back to website o Use multiple web 2.0 sites o Conversation – engage with users - RELATIONSHIPS! o Recruitment blogs – great way to interact o Devote time to maintain your social networks o What are our competitors doing? o Use social networks as a sourcing tool – reach passive talent! Copyright - LeadershipHQ 2012 59
- 60. Have a strategy oBeCLEAR on what you are trying to achieve! oAlign your Social Media strategy to your business drivers o Engage your stakeholders o Understand your audience o Agree & promote your guidelines, policies, support and rules of engagement! Copyright - LeadershipHQ 2012 60
- 61. Netiquette Be a GoodNetizen Just like you wouldn't be too thrilled to have strangers barging into your home without prior introduction, many Internet users don't appreciate a brick-through- the-skylight approach in reference to establishing communications. Netiquette Identify yourself Disclose how you got their details Articulate what you want Present an opportunity - then ask for help You will get a friendly reply! Copyright - LeadershipHQ 2012 61
- 62. Tell me ONEthing you learnt today and ONE thing you will do differently? Copyright - LeadershipHQ 2012 62
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- 64. Twitter – leadershiphq1 Facebook- LeadershipHQ Blog – www.leadershiphq/catergory/blog Linkedin - http://www.linkedin.com/in/soniamcd onald Contact me for cool articles! Copyright - LeadershipHQ 2012 64