LinkedIn is a professional social networking site that enables users to connect and build their professional network. It has over 38 million members globally. The company generates revenue through job listings, recruiting services, and premium memberships. While facing competition, LinkedIn has continued to grow its membership and expand internationally through strategic acquisitions and partnerships. The company aims to become the new global medium for how business gets done.
This document provides a summary of a LinkedIn presentation for staffing agencies. It introduces LinkedIn solutions for talent acquisition and engagement. Key points include accessing LinkedIn's large pool of 175 million professionals, sourcing passive candidates at scale, and building a talent brand through relationship marketing. The presentation also covers tools for talent pipeline management like recruiter, resume database integration, and analytics.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
PR of Sweden: LinkedIn som social plattform för B2Bprofsweden
This document provides an overview of LinkedIn's marketing solutions and how companies can engage professional audiences on LinkedIn. It highlights key LinkedIn statistics like having over 187 million members worldwide and discusses tools like Company Pages, targeted status updates, and LinkedIn Today. The document also shares examples of how Citigroup engaged professional women through a LinkedIn managed group, special edition of LinkedIn Today, and polls. It emphasizes that LinkedIn allows companies to define target audiences, provide valuable content, and expand their social media presence.
The document discusses various social media platforms and how they can be used for talent acquisition and management. It provides information on key platforms like LinkedIn, describing how it can be used to find potential candidates, increase visibility, and grow professional networks. It also summarizes Twitter, describing it as a platform for communication and listening to others. Overall, the document promotes the use of social media to attract, source, and communicate with talent.
LinkedIn is experiencing rapid international growth, with over 50% of its members now located outside the United States. The company saw 80-95% year-over-year growth in key metrics such as monthly users and page views in Q3 2011. LinkedIn's mission is to connect professionals worldwide to help them be more productive and successful. There is a huge global market opportunity as LinkedIn has over 150 million members but there are over 640 million professionals worldwide.
LinkedIn provides a new paradigm for engaging with decision makers through its large professional network. It targets professionals by job function, industry, seniority, and other factors. Advertisers can increase followers among their target audience using Follow Company ads. Engaged followers are valuable as they provide opportunities to send them relevant messages over time through LinkedIn Solutions like display ads, content modules, inMail messages, and sponsored polls. Case studies demonstrate how companies have successfully engaged target audiences and established thought leadership using LinkedIn's advertising and content sharing options.
(1) LinkedIn has over 135 million members and continues growing rapidly. (2) LinkedIn offers tools for professionals and businesses to promote their brands, hire talent, and find jobs. (3) LinkedIn provides data and analytics to help marketers target influential professionals.
This document provides a summary of a LinkedIn presentation for staffing agencies. It introduces LinkedIn solutions for talent acquisition and engagement. Key points include accessing LinkedIn's large pool of 175 million professionals, sourcing passive candidates at scale, and building a talent brand through relationship marketing. The presentation also covers tools for talent pipeline management like recruiter, resume database integration, and analytics.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
PR of Sweden: LinkedIn som social plattform för B2Bprofsweden
This document provides an overview of LinkedIn's marketing solutions and how companies can engage professional audiences on LinkedIn. It highlights key LinkedIn statistics like having over 187 million members worldwide and discusses tools like Company Pages, targeted status updates, and LinkedIn Today. The document also shares examples of how Citigroup engaged professional women through a LinkedIn managed group, special edition of LinkedIn Today, and polls. It emphasizes that LinkedIn allows companies to define target audiences, provide valuable content, and expand their social media presence.
The document discusses various social media platforms and how they can be used for talent acquisition and management. It provides information on key platforms like LinkedIn, describing how it can be used to find potential candidates, increase visibility, and grow professional networks. It also summarizes Twitter, describing it as a platform for communication and listening to others. Overall, the document promotes the use of social media to attract, source, and communicate with talent.
LinkedIn is experiencing rapid international growth, with over 50% of its members now located outside the United States. The company saw 80-95% year-over-year growth in key metrics such as monthly users and page views in Q3 2011. LinkedIn's mission is to connect professionals worldwide to help them be more productive and successful. There is a huge global market opportunity as LinkedIn has over 150 million members but there are over 640 million professionals worldwide.
LinkedIn provides a new paradigm for engaging with decision makers through its large professional network. It targets professionals by job function, industry, seniority, and other factors. Advertisers can increase followers among their target audience using Follow Company ads. Engaged followers are valuable as they provide opportunities to send them relevant messages over time through LinkedIn Solutions like display ads, content modules, inMail messages, and sponsored polls. Case studies demonstrate how companies have successfully engaged target audiences and established thought leadership using LinkedIn's advertising and content sharing options.
(1) LinkedIn has over 135 million members and continues growing rapidly. (2) LinkedIn offers tools for professionals and businesses to promote their brands, hire talent, and find jobs. (3) LinkedIn provides data and analytics to help marketers target influential professionals.
The document describes features of an eco-friendly gym, including equipment that generates electricity from human power, sustainable flooring and paints, natural cleaning products, and water conservation measures. It lists companies providing energy-efficient exercise machines and retrofitting services, as well as industry leaders in green gyms. The eco gym concept is found to align with target markets and receive industry affirmation, and could set a new sustainability standard and competitive advantage when implemented in the Gulf region.
CAE-Based Strategies to Improve Reliability of Variable Oil PumpsAnsys
http://bit.ly/TxMdSB Find out how pump manufacturers are using simulation to improve the reliability of their designs and bringing the cost and turnaround time drastically.
Pumps add energy to liquids or gases, increasing their pressure and enabling movement. Common pumps include reciprocating pumps, which use pistons, and centrifugal pumps, which use rapidly rotating impellers to impart centrifugal force. Reciprocating pumps are self-priming but have more complex construction, while centrifugal pumps require priming but have simpler construction. Proper pump selection and operation is important to avoid issues like cavitation.
Nfpa20 standard for the installation of stationary pumps for fire protection ...Bowen Ngo
This document summarizes the key requirements and guidelines from NFPA20 regarding fire pump installation and operation. It outlines the purpose of fire pumps to provide adequate water supply for sprinklers and standpipes. It describes common pump types like horizontal split case, vertical inline, end suction, and vertical turbine. Guidelines are provided for pump sizing within 90-150% of rated capacity. Requirements are listed for accessories like gauges, valves, relief valves and fittings. The roles of jockey pumps and pressure maintenance are explained. Operation parameters like start and stop pressures are also summarized.
Pumps are devices that use mechanical energy to increase the velocity, pressure, or elevation of liquids and gases. There are two main types of pumps: positive displacement pumps and dynamic pumps. Positive displacement pumps apply direct pressure on a liquid using a reciprocating piston or rotating components. Dynamic pumps use centrifugal force to generate high rotational velocities and convert the kinetic energy of liquids into pressure energy. Common positive displacement pump types include piston pumps, plunger pumps, and diaphragm pumps. Common dynamic pump types include centrifugal pumps which contain an impeller and casing. Proper consideration of factors like net positive suction head are important for pump selection and operation.
This presentation details out all the process in an Oil Refinery. If you are looking to have a hawk eye view of all the oil refinery process, this presentation will set you on.
Simple explained.
This document provides an agenda and overview for a LinkedIn sales presentation. The agenda includes introductions, a LinkedIn overview, solutions for staffing departments, product specifics, and a Q&A session. The overview sections explain LinkedIn's business network and statistics, how professionals use LinkedIn, and LinkedIn Talent solutions to find, attract, and hire talent including Recruiter, Jobs, Talent Direct, and Employer Advertising. Customer testimonials praise the cost savings and improved hiring results from using LinkedIn Talent solutions.
This presentation summarizes LinkedIn, a professional networking platform. It discusses LinkedIn's history and growth, leadership team, business model, competitors, target users, and strategy for continued expansion. Key points include that LinkedIn connects over 38 million professionals globally, generates revenue from advertising and premium subscriptions, and aims to become the new standard for how business is conducted worldwide.
This presentation summarizes LinkedIn, a professional networking platform. It discusses LinkedIn's history and growth, leadership team, business model, competitors, target audience, and strategy for continued expansion. Key points include that LinkedIn connects over 38 million professionals globally, generates revenue from advertising and premium subscriptions, and aims to become the new standard for how business is conducted worldwide.
This document discusses how non-profits can leverage LinkedIn to advance their missions. It provides tips for non-profits to build their brand on LinkedIn, find volunteers and board members through the site's advanced search and posting jobs, and gain knowledge through LinkedIn groups and content on the site. Specific recommendations include adding information to the Volunteer & Causes profile section, creating a company page to engage followers, and using groups and the Nonprofit section of LinkedIn Today. An example is given of a non-profit that was able to find 26 qualified applicants for its board in 30 days through posting on LinkedIn Jobs.
The document discusses developing a LinkedIn recruiting strategy. It provides an overview of LinkedIn, including its evolution and use in online recruiting. It then outlines steps for setting up a basic LinkedIn recruiting presence, such as searching, using recommendations, joining groups, and answering questions to become an expert. More advanced LinkedIn recruiting solutions are also presented, such as using LinkedIn Recruiter to find passive candidates, targeting jobs to candidates, and developing an employer brand through dynamic content.
Grow your business to the next level with LinkedInLinkedIn Europe
The document outlines an agenda for a LinkedIn Day event in Riyadh on February 27th 2013. The agenda includes an introduction by Ali Matar, a session on enhancing online expertise, an overview of LinkedIn Talent Solutions, benefits and ROI of LinkedIn, and a networking lunch. The document then provides background information on LinkedIn, including its vision, mission, benefits for members, and services for recruiters and marketers. It discusses LinkedIn's presence in the MENA region and concludes with demonstrations of LinkedIn Recruiter and the Talent Brand Index.
Architecture Of Participation - Enterprise2.0 adoption outlinesIsrael Blechman
The adoption of E2.0 tools and methods necessitates a new framework of thinking about work and productivity. The presentation illustrates the concepts of E2.0 and the conditions to a successful adoption process.
The presentation was created for a lecture I held at Microsoft Israel's Masters of Knowledge conference, May 2009.
The document provides an overview of social media strategies for small businesses. It discusses several major social media platforms including LinkedIn, Facebook, and Twitter. For each platform, it highlights key statistics about user bases and ways small businesses can benefit from using the platforms. The overall document serves to educate small business owners on incorporating social media into their marketing strategies.
Stephen Davis is an experienced business consultant who provides keynote speeches, seminars, and workshops to help companies drive profitable growth. He has over 30 years of experience helping startups and Fortune 500 companies improve sales, marketing, and revenue. His most frequently requested workshop topics include strategies for business development, social networking, aligning sales and marketing, and managing sales partnerships.
This document summarizes a presentation about LinkedIn and how professionals can use it. The presentation covers an overview of LinkedIn, its network statistics showing it has over 46 million members globally, how professionals can use it to build their personal brand, strengthen relationships, share knowledge, and find jobs. It also distinguishes LinkedIn as a professional network versus social networks and provides tips on using LinkedIn to find one's dream job.
This document provides an overview of using LinkedIn for digital marketing. It discusses finding target markets and making messages stand out on LinkedIn. Best practices include developing a unique profile, connecting with contacts, providing recommendations, participating in groups, building relationships, and promoting content. Advanced people searches and case studies are also covered. The presentation aims to help users leverage LinkedIn for marketing, recruitment, and networking.
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The Rayn Makers Linked In Presentation Uof Miami 32411 Surprise2raynmakers
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In a world where Facebook boasts over one billion members and hundreds of millions of people use Twitter and LinkedIn, association executives must address the changing dynamics of member relationships. More than a technology, Social CRM is a philosophy and business strategy that helps associations work smarter. Social CRM is about getting the entire organization on board with the idea and practice of collecting, analyzing and using social data to engage its members. And more engaged members means a more successful association.
Gain Exposure, Engage Customers, Grow Your Business Success on LinkedIn and in fact in all Social Media channels relies on the principle of leveraging and building your reputation with your existing professional (and personal) connections as well as building new connections that will also hold you in high regard. Yet many LinkedIn users fail to do this effectively and damage their reputations because they forget the simple rules of engagement when it comes to interacting with their existing and prospective audience online.
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
The document describes features of an eco-friendly gym, including equipment that generates electricity from human power, sustainable flooring and paints, natural cleaning products, and water conservation measures. It lists companies providing energy-efficient exercise machines and retrofitting services, as well as industry leaders in green gyms. The eco gym concept is found to align with target markets and receive industry affirmation, and could set a new sustainability standard and competitive advantage when implemented in the Gulf region.
CAE-Based Strategies to Improve Reliability of Variable Oil PumpsAnsys
http://bit.ly/TxMdSB Find out how pump manufacturers are using simulation to improve the reliability of their designs and bringing the cost and turnaround time drastically.
Pumps add energy to liquids or gases, increasing their pressure and enabling movement. Common pumps include reciprocating pumps, which use pistons, and centrifugal pumps, which use rapidly rotating impellers to impart centrifugal force. Reciprocating pumps are self-priming but have more complex construction, while centrifugal pumps require priming but have simpler construction. Proper pump selection and operation is important to avoid issues like cavitation.
Nfpa20 standard for the installation of stationary pumps for fire protection ...Bowen Ngo
This document summarizes the key requirements and guidelines from NFPA20 regarding fire pump installation and operation. It outlines the purpose of fire pumps to provide adequate water supply for sprinklers and standpipes. It describes common pump types like horizontal split case, vertical inline, end suction, and vertical turbine. Guidelines are provided for pump sizing within 90-150% of rated capacity. Requirements are listed for accessories like gauges, valves, relief valves and fittings. The roles of jockey pumps and pressure maintenance are explained. Operation parameters like start and stop pressures are also summarized.
Pumps are devices that use mechanical energy to increase the velocity, pressure, or elevation of liquids and gases. There are two main types of pumps: positive displacement pumps and dynamic pumps. Positive displacement pumps apply direct pressure on a liquid using a reciprocating piston or rotating components. Dynamic pumps use centrifugal force to generate high rotational velocities and convert the kinetic energy of liquids into pressure energy. Common positive displacement pump types include piston pumps, plunger pumps, and diaphragm pumps. Common dynamic pump types include centrifugal pumps which contain an impeller and casing. Proper consideration of factors like net positive suction head are important for pump selection and operation.
This presentation details out all the process in an Oil Refinery. If you are looking to have a hawk eye view of all the oil refinery process, this presentation will set you on.
Simple explained.
This document provides an agenda and overview for a LinkedIn sales presentation. The agenda includes introductions, a LinkedIn overview, solutions for staffing departments, product specifics, and a Q&A session. The overview sections explain LinkedIn's business network and statistics, how professionals use LinkedIn, and LinkedIn Talent solutions to find, attract, and hire talent including Recruiter, Jobs, Talent Direct, and Employer Advertising. Customer testimonials praise the cost savings and improved hiring results from using LinkedIn Talent solutions.
This presentation summarizes LinkedIn, a professional networking platform. It discusses LinkedIn's history and growth, leadership team, business model, competitors, target users, and strategy for continued expansion. Key points include that LinkedIn connects over 38 million professionals globally, generates revenue from advertising and premium subscriptions, and aims to become the new standard for how business is conducted worldwide.
This presentation summarizes LinkedIn, a professional networking platform. It discusses LinkedIn's history and growth, leadership team, business model, competitors, target audience, and strategy for continued expansion. Key points include that LinkedIn connects over 38 million professionals globally, generates revenue from advertising and premium subscriptions, and aims to become the new standard for how business is conducted worldwide.
This document discusses how non-profits can leverage LinkedIn to advance their missions. It provides tips for non-profits to build their brand on LinkedIn, find volunteers and board members through the site's advanced search and posting jobs, and gain knowledge through LinkedIn groups and content on the site. Specific recommendations include adding information to the Volunteer & Causes profile section, creating a company page to engage followers, and using groups and the Nonprofit section of LinkedIn Today. An example is given of a non-profit that was able to find 26 qualified applicants for its board in 30 days through posting on LinkedIn Jobs.
The document discusses developing a LinkedIn recruiting strategy. It provides an overview of LinkedIn, including its evolution and use in online recruiting. It then outlines steps for setting up a basic LinkedIn recruiting presence, such as searching, using recommendations, joining groups, and answering questions to become an expert. More advanced LinkedIn recruiting solutions are also presented, such as using LinkedIn Recruiter to find passive candidates, targeting jobs to candidates, and developing an employer brand through dynamic content.
Grow your business to the next level with LinkedInLinkedIn Europe
The document outlines an agenda for a LinkedIn Day event in Riyadh on February 27th 2013. The agenda includes an introduction by Ali Matar, a session on enhancing online expertise, an overview of LinkedIn Talent Solutions, benefits and ROI of LinkedIn, and a networking lunch. The document then provides background information on LinkedIn, including its vision, mission, benefits for members, and services for recruiters and marketers. It discusses LinkedIn's presence in the MENA region and concludes with demonstrations of LinkedIn Recruiter and the Talent Brand Index.
Architecture Of Participation - Enterprise2.0 adoption outlinesIsrael Blechman
The adoption of E2.0 tools and methods necessitates a new framework of thinking about work and productivity. The presentation illustrates the concepts of E2.0 and the conditions to a successful adoption process.
The presentation was created for a lecture I held at Microsoft Israel's Masters of Knowledge conference, May 2009.
The document provides an overview of social media strategies for small businesses. It discusses several major social media platforms including LinkedIn, Facebook, and Twitter. For each platform, it highlights key statistics about user bases and ways small businesses can benefit from using the platforms. The overall document serves to educate small business owners on incorporating social media into their marketing strategies.
Stephen Davis is an experienced business consultant who provides keynote speeches, seminars, and workshops to help companies drive profitable growth. He has over 30 years of experience helping startups and Fortune 500 companies improve sales, marketing, and revenue. His most frequently requested workshop topics include strategies for business development, social networking, aligning sales and marketing, and managing sales partnerships.
This document summarizes a presentation about LinkedIn and how professionals can use it. The presentation covers an overview of LinkedIn, its network statistics showing it has over 46 million members globally, how professionals can use it to build their personal brand, strengthen relationships, share knowledge, and find jobs. It also distinguishes LinkedIn as a professional network versus social networks and provides tips on using LinkedIn to find one's dream job.
This document provides an overview of using LinkedIn for digital marketing. It discusses finding target markets and making messages stand out on LinkedIn. Best practices include developing a unique profile, connecting with contacts, providing recommendations, participating in groups, building relationships, and promoting content. Advanced people searches and case studies are also covered. The presentation aims to help users leverage LinkedIn for marketing, recruitment, and networking.
Recruiting With Social Networks such as Facebook, LinkedIn, Careerify, Twitte...Careerify
Social Networking for Recruitment looks at how companies, from start-ups to large corporations, can incorporate social networking and media into their recruitment/HR branding practice. With social media being the fourth most popular activity online, companies are quickly looking for ways to incorporate social media. From Facebook, Careerify, Twitter, LinkedIn to YouTube and Blogs, this presentation provides company examples as well as pointers to source candidates through these networks. Presented by Harpaul Sambhi, CEO of Careerify.
The Rayn Makers Linked In Presentation Uof Miami 32411 Surprise2raynmakers
A custom developed presentation assembled over a 6-month period with the University of Miami Graduate School and Executive MBA Courses Leaders obtained as an opportunity from one of South Florida\'s leading Retained Recruiters- a RAVING FAN of The RaynMakers. Testimonials available. DVD available. Ray is available for custom presentations and for BEGINNER, INTERMEDIATE and ADVANCED/EXPERT Sessions for a fee.
In a world where Facebook boasts over one billion members and hundreds of millions of people use Twitter and LinkedIn, association executives must address the changing dynamics of member relationships. More than a technology, Social CRM is a philosophy and business strategy that helps associations work smarter. Social CRM is about getting the entire organization on board with the idea and practice of collecting, analyzing and using social data to engage its members. And more engaged members means a more successful association.
Gain Exposure, Engage Customers, Grow Your Business Success on LinkedIn and in fact in all Social Media channels relies on the principle of leveraging and building your reputation with your existing professional (and personal) connections as well as building new connections that will also hold you in high regard. Yet many LinkedIn users fail to do this effectively and damage their reputations because they forget the simple rules of engagement when it comes to interacting with their existing and prospective audience online.
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
Create Thought Leadership with Content & CommunityRegalix
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Hear Gary's Slack take on LinkedIn in an August 2008 presentation he gave to the B-to-B Marketing Committee of the Association of National Advertisers in New York City.
Jonathan Gaskell: 'LinkedIn: Transforming the way the world works' (in recrui...
Linked In Pres V 6.5
1. LinkedIn
Business 690
Meeks, PhD
Team 32
Research Team:
Adam Pastana
Shaun Little
Roxanne Cobbs
Alfredo Corona
Law Wong
Neil Garcia
Daniel Mui
Valerie Arredondo
Nikolay Chuyko
Linda Truong
Jonathan Lee
This presentation is a research project from students at San Francisco State University
and is intended for educational purposed only, any other uses are strictly prohibited.
3. What is LinkedIn?
LinkedIn is a networking tool
that enables people to
establish, manage and build
their professional network.
-Most powerful networking
company in the world
Scalable revenue model and
clear vision for future growth
Logged out homepage screenshot
Represent the gold standard
of web 2.0 business
4. History of Growth
• Founded Dec. 2002, launched May 2003
• Current market reach continues to grow (see below)
Unique Visitors only counts a user once no matter how many times they visit the site in a
given month—this is the industry standard for measuring a website popularity
Source: Compete.com
5. Reid Hoffman
Reid Hoffman, Chairman and CEO
▫ Chairman, CEO and Co-founder of
▫ Previously Executive Vice President of
▫ Background in management & technology
Known as..
“The most connected man in Silicon Valley”
(which is practically/statistically true)
Reid is also involved with other successful start-ups, including;
6. Management Team
Jean-Luc Vaillant, CTO
• Co-founder of LinkedIn
• Previously was Director of Engineering for Logitech
Steve Sordello, CFO
Previously served as Tivo, Inc.’s CFO
•
• Was also CFO for AskJeeves, heading a turnaround strategy to turn
the company profitable again.
Jeff Weiner, President
• Oversees all day-to-day operations
• Over 14 years of experience as an internet executive
• Most recently spent seven years as Executive Vice President of Yahoo! Network
Division
Kevin Eyres, Managing Director-Europe
• Responsible for leading company strategy and growth in Europe
• Has experience internationally as European Managing Director of SideStep and
GM of AltaVista International
7. Vision & Mission
Vision
Become the new global medium for how business gets done.
Mission
Connect the world’s professionals to accelerate their success.
8. Revenue Model
LinkedIn revenue model is based on 2 revenue streams, which include:
1) Advertising Fees-
4 basic advertising options for simple, clean and professional ads
Reach target customers directly
Cohesive with the ‘User Experience’ by avoiding flashy/irritating ads
2) Premium Membership Fees-
Generated from membership fees for upgrade accounts
Additional services for professionals to improve productivity
*These features are useful for marketing professionals, head hunters, etc
9. Revenue Model (cont)
Membership ‘feature matrix’ screenshot
10. Industry Analysis
Professional Networking Site Industry (PNS)
• LI is the gold standard for professional networking
Their current industry position in the broader SNS industry
Social Networking Site Industry (SNS) characteristics
– Target markets slow to adopt
– Hyper-Competition
– Perpetual Innovation
– Rapid technological developments
12. Company Growth
• Company
– 33 employers to 345 as of January 2009
– Memberships have more than doubled, surpassing 38
million users as of March 2009
– Projected Growth for 2011 (below)
Members
250000
200000
150000
100000
Members
50000
0
13. Market Analysis
Target User Characteristics
• Mostly males
• Age 40 (approx)
• No kids
• Income $100k+
• High Education level
• California/New York
Sample User Profile
14. Company Growth
Membership Statistics
% Comp % Comp That
Business Read Business
Average Average %Comp Co Decision Magazine Last
Property Age HHI Size <100 Makers 30 Days
LinkedIn 41 $109,703 26% 49% 29%
WSJ.com 48 $101,701 18% 40% 45%
Forbes.com 47 $93,896 18% 38% 47%
BusinessWeek.co
48 $95,668 18% 42% 51%
m
15. Company Growth
Added Products (business level)
• Upgrade Memberships
– Business
• $24.95/mo
– Business Plus
• $49.95/mo
– Pro
• $499.95/mo
16. Company Growth
Added Services: Building value proposition to Users
•LinkedIn Jobs
•LinkedIn Mobile
•Featured Apps:
iPhone App screenshot
17. Company Growth
•International expansion
•Roughly half of the members are
international users
•Currently available in six
languages – Chinese, English,
French, German, Japanese,
and Spanish
Interest in LinkedIn by search volume
18. Company Growth
• Investments
– Sequoia saw potential growth in LinkedIn and invested 4.7
million dollars in May 2003.
– Other important investors include;
19. Marketing
LinkedIn uses three main forms of marketing:
• Search Engine Optimization (SEO)
– Optimizing search results in search engines through carefully selected
keywords and being connected to other high-traffic websites.
• Viral Marketing
– Offering free web-based services and products as a means of encouraging
individuals to create exposure for LinkedIn.
• Word-of-Mouth
– Exposure created through the personal experiences and
knowledge of individuals.
20. Value added
LinkedIn also offers vital services that
enhance their overall product:
– LinkedIn Polls
– LinkedIn Answers
– Applications to create synergistic
interactions
• One-stop connection to blogs, business
websites, online calendars, and events.
21. Closing
• Young market with large growth
potential
• Sustainable business model
• Unique product offering
22. Thank you for your time!
For additional info regarding this presentation,
please contact Adam Pastana--pastana@sfsu.edu
This presentation is a research project from students at San Francisco State University
and is intended for educational purposed only, any other uses are strictly prohibited.