The document discusses blogs, including what they are, popular blogging platforms like Wordpress and Blogger, how to use blogs, and why blogs are important. It provides tips for corporate blogging and examines blogs and bloggers through sources like Technorati.

1. Web 2.0 blog, wiki, tag, social network: what are they, how to use them and why they are important Lesson 3: blogs

2. This material is distributed under the Creative Commons "Attribution - NonCommercial - Share Alike - 3.0", available at http://creativecommons.org/licenses/by-nc-sa/3.0/ Part of the slides is the result of a welcome distance collaboration with prof. Roberto Polillo, University Milan Bicocca ( http://www.rpolillo.it )

3. Blog http://it.youtube.com/watch?v=NN2I1pWXjXI (Blog) Short for web log (event log) public diary: website maintained by specialized software (Content Management System (CMS) family), designed for simple publishing of text and multimedia images The units of content ( posts ) are published in temporal sequence ( http://www.wordreference.com/definition/post ) Template usage for the User Interface From one to three columns, header, ev. footer In the bottom of each post, signature, date / time, permalink, b acklink/trackback to other blogs posts referencing my blog http://en.wikipedia.org/wiki/Blog

5. on my server

7. The most popular open source blog builder

8. Great community that develops the ecosystem

9. Easy to use, can also be customized in very sophisticated ways (HTML, PHP, MySQL)

10. http://en.wikipedia.org/wiki/WordPress

11. Available for free on website wordpress.com or downloadable on any website

12. Wordpress Base version: Default Blog Theme

14. Wordpress Basic Wordpress elements: Posts Title, author, date, categories, tags, [comments] Pages (static pages) Title, author, date, [comments] Plugins Allow to add functionality (eg widgets) on the fly, without programming Themes Code that describes the graphic appearance (and other) of the site, can be changed with a click

16. Presented in chronological order (usually), usually (but not always) in home

17. Generate RSS feeds

18. Comments can be enabled

19. Categories and tags

20. Writable by several authors

21. Public | protected by password | private

22. Publication programmable (when)

23. They can be used for news

25. Editor : has extensive powers, but only on content: articles, pages, categories, comments (can not intervene on issues, plugins, widgets)

26. Author : can write, erase and edit articles and upload files, and approve and edit comments to articles. Can not intervene on the articles by other authors.

27. Contributor : can create articles, but can not publish them (must be approved by an editor or administrator) NB: The Dashboard is available in many languages

28. Blogs use RSS feeds (see below) and “tagging” (see below) Installed on your server or on existing website (free / fee) Born in 1997, exploded in 2002, the number today? the most complete survey - who, what, how: http://www.technorati.com/blogging/state-of-the-blogosphere/ In Italy: http://it.blogbabel.com/classifica-blog/ http://vaccaricarlo.wordpress.com (see dashboard and stats) http://camerino20.wordpress.com Blog

30. Who are the Bloggers http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part1/

31. Corporate Blog Corporate blog is a blog written and edited by a company to share information about their products and services Unlike a website, where communication is directed to users, a corporate blog is to exchange bidirectional. In fact, a corporate blog is a new marketing model: tools born for consumer used for business A corporate blog is a way by which producer and consumer of information. The very fact of opening a blog means to start a process of analysis of company weaknesses http://googleblog.blogspot.com/ http://www.corporateblog.it/ http://blog.ducati.com/ : new tools! http://www.invesp.com/blog-rank/Blog_Council_%28Corporate_Social_Media%29

32. Corporate Blog 10 Tips for Corporate Blogging http://mashable.com/2010/07/20/corporate-blogging-tips/ 1. Establish a Content Theme and Editorial Guidelines 2. Choose a Blogging Team and Process 3. Humanize Your Company 4. Avoid PR and Marketing 5. Welcome Criticism 6. Outline a Comment Policy 7. Get Social 8. Promote Your Blog 9. Monitor Mentions and Feedback 10. Track Everything

35. Examine most important blogs in Technorati ranking and first three blog in your country ranking (Italians from http://it.blogbabel.com/classifica-blog/ )

36. What is a “troll” on the Web? How to define?