Wealth maximization is the appropriate objective of a firm according to financial theory. When a firm maximizes shareholder wealth, individual shareholders can then use that wealth to maximize their own utility. A shareholder's current wealth equals the number of shares owned multiplied by the current stock price per share. Therefore, firms should aim to maximize their current stock price in order to increase shareholder wealth and value. However, stock price maximization should be pursued over the long run to reflect the normal market value, not just short-term fluctuations. Financial decisions should increase the current present value through cost-benefit analysis.