Nativ / Vubiquity breakfast briefing 26 June 2014
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The document discusses the future of digital asset management (DAM) systems and how new technologies could enable a new approach. It suggests that traditional, monolithic DAM systems are breaking down due to factors like consumer technology trends, media markets, and workflow needs. New technologies like cloud infrastructure, modern web interfaces, mobile, microservices, and service-oriented architectures could provide the foundation for a new type of "media logistics" system focused on end-to-end media management rather than just DAM. While barriers remain for media companies, enablers like standards, cost savings potential, and successful examples indicate the industry is ready to evolve DAM systems to take advantage of new technologies.
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Nativ / Vubiquity breakfast briefing 26 June 2014
- 1. Click to edit master header title style 26/06/2014 Is DAM Dead…? (If so, what’s next?)
- 2. Welcome Agenda • Thoughts on the future of DAM (or MAM) • What is it? • What’s next? • What Vubiquity are doing at the forefront? • Breakfast • Open forum – what do you think?
- 3. First Some Bad News
- 4. We will be talking Technology. But don’t switch off!
- 6. This isn’t another Netflix case study
- 7. What Did DAM Mean 10 Years Ago? “maintaining control and access to your digital assets”
- 8. What is DAM Today…? 1. Ingest 2. Secure (ACL) 3. Store 4. Render / Transform 5. Enrich 6. Relate 7. Process 8. Find / Search 9. Preview 10. Publish… and on…. “All things to all people” “Everything and nothing”
- 9. What Does DAM “Look” Like? “We need a new MAM!”
- 10. Some Common Characteristics • Monolithic • On-Premise • Silo’d or partially closed • Hefty integration project • Risky implementation – prone to failure (68%!) • Workflow is a different consideration • One size fits all – UI compromise across roles
- 12. So if “DAM” is Dying… What’s Next…?
- 13. …And Can New Technology Help?
- 14. New Technology to the Rescue 1. Infrastructure as a Service 2. New UI Tech. HTML5, REST and JSON 3. Consumerization of IT 4. Mobile 5. Microservices
- 15. 1. IaaS and PaaS • Economies of scale • Millions of servers • Near immediate access • Variable cost • Moving up the stack to application management
- 16. 2. New UI - HTML5, REST and JSON • Beautiful, event-driven user interfaces • Responsive design • Mobile-ready or mobile-first • Rapid development – powerful, simple libraries • Customer driven, role-based UI + +
- 17. 3. Consumerization of IT • BYOD – from personal to enterprise • Shadow IT • Procuring own services • Massive innovation on the consumer side • Embracing cloud platforms
- 18. 4. Mobile • Devices are very performant • A move towards apps and discrete functionality • Many practical applications in media – R&A, logging, simple editing
- 19. 5. Software as Microservices Software is being built differently in the cloud than on-premise. The new approach is based On “microservices”. Goodbye single server!
- 20. 5. Software as Microservices • Opposite of monolithic (not all things to all people) • Independently deployable services • Faster development and roll-out • Plays to strengths of cloud • Service per business capability • Decoupling with messaging
- 21. 5. Software as Microservices Assets NLE Workflow Scheduling
- 22. A New Approach to Media Management…
- 23. An End-to-End “MLP” Architecture • Service Approach • Looser coupling • Economies of scale • Increased visibility • Faster change
- 24. Finally…
- 25. Conclusions 1. New technology offers a new start for DAM 2. New ways of working mean we need one! 3. DAM isn’t dead – it’s evolving to something new 4. Workflow is more important than DAM 5. Not every vendor will make the leap to cloud 6. Technology started it, economics will drive it 7. It’s about “media logistics” now - not DAM
- 26. Who is pushing this forward…?
- 27. 26/06/2014
- 28. This Sounds Great! (What’s the Bad News?)
- 29. Barriers for M&E? • Moving heavy assets in and out of the cloud • Cost of processing and storing in the cloud • Perceived loss of control (security) • Service levels / Service outage • Lack of suitable software – “islands” • A brand new architecture – expensive to make the leap • Skills shortage
- 30. The Good News…
- 31. Enablers for M&E? • Standards – AMWA, DPP, etc… • Easier to justify OPEX and cost savings • IaaS is maturing in media and entertainment • Procurement is catching up • Consumer IT is breaking through • There are high-profile M&E success stories…
- 32. A little bit about Netflix